COURSE NUMBER: BA291A.1  

Note: you must also sign up for one of the two required discussion
sections/labs  (291A.101 or 291A.102) when registering for this course.
Both meet immediately following the lecture, and thus either one will do.
 
COURSE TITLE: Leading Out Loud

UNITS OF CREDIT:    2

INSTRUCTOR(S):      Terry Pearce and Ralph Tolson

E-MAIL ADDRESS:     pearce@haas.berkeley.edu,
                    tolson@haas.berkeley.edu

MEETING DAY/TIME:   LECTURE:  F 8:00 A.M. (SHARP!)--9:00 A.M.
                    LABS:  F 9:00-11:00 A.M.

PREREQUISITE:       none

CLASS FORMAT: Lecture followed by two-hour lab.  11 weeks,
including a symposium (required).  Frequent business guests.  

REQUIRED READINGS:  

Two texts:  "Leading Out Loud,"  Pearce; "More Than Words," 
Cuomo; Plus selected readings in class.

BASIS FOR FINAL GRADE:
         Participation and Improvement:  55%
         Midterm (two parts of 10%): 20%
         Final: 25%

CONTENT AND OBJECTIVES:

The purpose of the course is to present a method and give examples and an
experience of communicating as an authentic leader of change.  Emphasis is
on oral expression that conveys both competence and trustworthiness and that
moves others to committed action.  Students work with three principles:
discover what matters, find a "voice" and connect with others.  We explore
the craft of oral communication in hard evidence, story, metaphor and
personal experience.  

Topics are the students' own choice, based on their life experiences and
deep interest.  We develop messages around these topics that reflect
both clarity and depth, both objective purpose and subjective meaning. 
Each topic is explored for its metaphorical or direct implication in the
world of business.
  
The course does provide a structure that forces students to ask questions of
themselves and to develop a complete effective communication.  We then
explore and practice dialogue with a model for eliciting an authentic
response from others.  Those who take the class should be willing to do
critical thinking around a particular topic, write for clarity (not for
grade!), practice in front of others, listen and adapt to feedback, and give
constructive criticism of peers.  Throughout the course, each person will
work to refine one message, stressing the elements that work to provide
conviction in yourself and others.  

BIOGRAPHICAL SKETCHES:

TERRY PEARCE

Terry Pearce has been a lecturer in communication and leadership at the Haas
School for the past 7 years and has received consistently high evaluations
from students.  In addition to teaching, Terry is the principal of
"Leadership Communication," and consults with high-level business, community
and political leaders.  His book "Leading out Loud" was published by
Jossey-Bass in the fall of 1995, and was hailed by Executive Summaries as
"the best book on speaking ever written."  

RALPH TOLSON

Ralph Tolson has been working at the Haas School since 1991.  He is a
principal of "Hi-Tech Audio," and "The Department of Ways and Means" both
companies involved in the entertainment industry.  His consulting company,
Ralph Tolson Management, advises musical artists and media and
entertainment companies on business organization, career strategy and
public communication.  He graduated from Haas with an MBA in 1990 and has
also earned a Ph.D.  from Stanford, and a B.SC. from Colorado School of Mines.
Ralph Tolson is currently on sabbatical.

WILLIAM MILLER

William C. Miller is an internationally recognized expert on creativity,
intellectual capital, and values in the workplace.  His unique insights
into "whole person" creativity provide his clients with valuable ways to
exercise sustainable leadership.

His new book, Flash of Brilliance:  Inspiring Creativity Where You Work
(Perseus Books) is in bookstores now.

Most notable among his other books, articles, and audiotapes are:
--The Creative Edge:  Fostering Innovation Where You Work...topped the
business best-seller list for independent bookstores in 1987.
--Creativity:  The Eight Master Keys...first audiotape training package
ever recommended by Fortune Magazine, 1989.
--Quantum Quality:  Quality Improvement through Innovation, Learning, and
Creativity...first synthesis of the quality and creativity fields.  1993.

In 1984, William became head of the Innovation Management Program at SRI
International (Stanford Research Institute).  He later taught the
Creativity in Business course at Stanford University's Graduate School of
Business.  He has been interviewed on CNN and PBS radio...and has been
quoted in Fortune, US News & World Report and the Associated Press.  His
clients have included multinational companies in Japan, China, Singapore,
Italy, Czechoslovakia, Great Britain, Canada, and USA.

His mission is to develop and inspire leaders who wish to encourage
innovation, expand intelligence, and exercise integrity, in order to make
a purposeful difference in the world.  As his company's logo indicates, he
focuses on getting to the creative heart of the matter:  putting your
values to work.

SHARON F. LANDES

Sharon F. Landes is an organizational development consultant, working
independently and in collabortion with other professionals.  She maintains
a close affiliation with Tom Peters Group/Learning Systems as a senior
consultant.  Prior to her consulting practice Sharon was Vice President of
Human Resources Planning and Development for First Interstate Bank of
California and held senior positions at Citicorp and California Federal.

Sharon focuses on leadership, ethics, diversity, and group process work as
a consultant, trainer and designer.  She combines the breadth of her
subject matter expertise and the depth of her skills as a facilitator to
bring a consultative approach to training and a trainer's discipline to
consulting...based in an appreciation for business reality and for the
challenges facing today's work force.

Sharon has been privileged to work with executives, management, and staff
at such distinguished companies as Levi Strauss & Co., Citicorp, Unocal,
Charles Schwab & Co., U.S. Bancorp, Fujitsu Computer Products of America,
PacifiCare, the J.Paul Getty Trust, Pacific Bell Interactive Media, Bank
of America, the Bay Area School Reform Collaborative, Mattel, the US Army
Panama, and the West Los Angeles VA Medical Center.  Her work has been
instrumental within the context of large-scale strategic initiatives,
intact work group effectiveness, and individual development.  Sharon is
committed to promoting a blend of good values, good relationships, and
good business.

Sharon's business activities are complemented by her affiliation with some
exciting community based organizations.  She is an avid practitioner of
dialogue and a member of the Stewardship Council of the Center for
Dialogic Communication, a non-profit dedicated to transformation through
collective inquiry.  Sharon is proud to be a supporting member of the
Josephson Institute of Ethics.  She also serves on the Advisory Board of
Women and Youth Supporting Each Other (WYSE), a nonprofit organization
founded and operated by college women working with middle school and high
school girls.  Rounding out her volunteer activities, Sharon conducts
community based dialogues in assocition with the National Conferences for
Community and Justice.

Sharon has a B.A. in Theater Arts from Brandeis University, with
additional studies in psychology at the University of Pittsburgh.  She is
a native of Pittsburgh, PA (cold & snow) and currently lives in a home she
loves in Hermosa Beach, CA (sun & sand).  Sharon is always on the lookout
for an opportunity to see the world, with a preference for hiking
vacations.  When she isn't in a hotel or an airport she enjoys gardening
and digging in the dirt and puttering with the plants -- and spoiling her
two cats, Lilly and Polly.

Other instructors may also participate depending on demand and
availability.
.