COURSE TITLE:  The Corporation and The International Business Environment

UNITS OF CREDIT: 3

INSTRUCTORS:    David Robinson [Course Manager]
                               Dan Himelstein
                               Cristina Banks

E-MAIL ADDRESS: robinson@haas.berkeley.edu

CLASS WEB PAGE: http://www.haas.berkeley.edu/Courses/BA10

MEETING DAY(S)/TIME: Lectures on MWF, 9:10 - 10:00 AM (Wheeler Auditorium)
Section Meeting (one hour each week, as registered; please note to check section times as they are occasionally rearranged.)

PREREQUISITE(S): None

CLASS FORMAT: Lecture format and mandatory weekly discussion sections

REQUIRED READINGS:
Text:   Both books are required and both are new adoptions F 00: Note, check with the bookstore for a “shrink-wrapped” bundle price on both books together.

Ebert, R. J. and Griffin, R. W.  Business Essentials © 2000 Prentice Hall.

Haas 2001: The Haas School of Business Reader to Accompany The Corporation and the International Business Environment. [New Edition 2000](Previous editions will not be useful)

BASIS FOR FINAL GRADE:
BA 10 consists of five "modules" each taught over a three-week period which each end with a module exam. Four of the modules will require the student to complete a short paper. In addition, a section grade is given for Class Participation. There is no Final Exam in the course, but the Module V Exam is usually given at the final exam time, as assigned by the University.

The module topics and responsible instructors are as follows
(but may be offered in a slightly different order):

Module I    (D. Robinson): Marketing: Pleasing Customers
Module II (D. Robinson): Accounting and Finance
Module III   (C. Banks): Organizations and Management
Module IV  (D. Himelstein): The Corporate Society and the International Business Environment
Module V  (D. Robinson): Production, Quality, International Corporations

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: BA-10 serves the needs of two groups of students seeking an introduction to business: first, those who will go on to further study in this discipline, and second, those for whom this will be their only business course.  For the former group we introduce the areas of study including Accounting, Economics, Finance, Marketing, Organizational Behavior, Business Policy and Strategy; for the later, we hope to provide an integrated outline of the steps needed to build an successful internationally competitive business, and to discuss the ethical and policy decisions faced by business and government. The treatment of the topics is rigorous and includes numeric examples of economic and pricing questions. However, the topics are not exhaustive; for example, the course does not cover Real Estate or personal career development.

BIOGRAPHICAL SKETCHES:

Dan Himelstein (M.Sc., Economics) is Director of the Undergraduate Program at Haas where he completed his bachelor's degree. He was founder and president of an international business services firm based in Los Angeles that helps small & medium size Pacific Rim companies enter, expand and/or invest in new markets in Asia, Latin America & North America.  His interests are in international trade.

Cristina Banks is a Senior Lecturer in the Haas School of Business and is also President and Partner of a human resource consulting firm, Terranova Consulting Group, based in Orinda, CA.  She holds a Ph.D. in industrial/organizational psychology from the University of Minnesota and a BA degree in Psychology from UC Berkeley.  She is the former Director of Undergraduate Programs at the Haas School.  She now serves as Associate Director for the Center for Organization and Human Resource Effectiveness jointly located at the Haas School and the Institute of Industrial Relations.  She has taught human resource management for over 20 years at the University of Texas and UC Berkeley.  Cristina Banks also serves as a Director on the Board of Whole Foods Market, Inc. based out of Austin, TX.

David Robinson (Ph.D., Psychology; MBA) is Lecturer in Marketing at the Haas School of Business.  After study at Durham and Oxford, he completed his Ph.D. at Brown, and his MBA at the University of North Carolina, Chapel Hill.  As a consultant, he has worked on the development of new products based on the Internet and has particular interests in Total Quality Management and service industries.  He is a contributing author to Leading business texts in statistics and marketing.