COURSE TITLE:    Microeconomic Analysis for Business Decisions

UNITS OF CREDIT: 3

INSTRUCTOR:     Marschack

E-MAIL ADDRESS: marschack@haas.berkeley.edu

MEETING DAY(S)/TIME:

Lecture 1: T/Th 9:30-11 AM in C230 Cheit
Lecture 2:  T/Th 11-12:30 PM in C230 Cheit
Discussions: On Monday
 

PREREQUISITE(S):     Calculus (Math 16A),
                                     Statistics (Stat 21),
                                     Economics  (Econ 1)
 

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
Microeconomics, the study of economic concepts at the level of the consumer, the firm and the market place, is essential to the understanding of how markets operate and as a tool for strategic management decision-making.  Consistent with this view, the emphasis of BA110 will be on developing a strong conceptual foundation of microeconomic theory together with the ability to apply the concepts to management problems Students should already have taken an introductory economics course as well as courses in calculus and probability/statistics.  Organizationally, BA110 covers the microeconomic conceptualization of the individual consumer (as, for example, a utility-maximizer), the producer-firm (as, for example,a profit-maximizer), and and the market setting in which they buy and sell goods and services (pure competition, oligopoly, monopolistic competion, ...).
 

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