Evening & Weekend MBA Program
Marketing - Consumer Marketing and Brand Management
Career Overview: Companies that design and sell mass-appeal products or services to consumers rely heavily on their marketing or brand management teams to ensure their products are consumer-relevant and effectively marketed to their target consumers. In traditional consumer products companies, employees are often organized into "brand teams" that operate almost as separate companies within the organization. The brand team is responsible for getting every element of the brand proposition right and for delivering the annual sales and profit goals for the product line. Some of the key activities that brand managers and marketers often lead and perform include advertising and promotion planning, brand and package design, sales and distribution forecasting, consumer research/market research, new product development, pricing and analysis, and development and execution of the annual brand plan. Successful marketers and brand managers often go on to roles as general managers of strategic business units or Chief Marketing Officer positions.
Competencies: Strong skills in project management, strategic thinking and analysis, leadership, creative problem solving, salesmanship, and communications (written, verbal, and presentation skills).
Useful Courses:
- EWMBA 224A Managerial Accounting
- EWMBA 231 Corporate Finance
- EWMBA 252 Negotiations
- EWMBA 261 Marketing Research
- EWMBA 262 Strategic Brand Management
- EWMBA 266 Managing Sales & Distribution Channels
- EWMBA 268B International Marketing
- EWMBA 269 Pricing
- EWMBA 290I Managing Innovation and Change
- EWMBA 299M Marketing Strategy
Useful Extracurricular Activities:
- Joining the Haas Marketing Club
- Participating in marketing competitions
- Attending Marketing Firm Night
