Many companies organize their various products (and even services) in sub-units within the company that operate almost as if they are separate companies, allowing employees to act as general managers for a business unit or brand. This is true for all kinds of products and services including automobiles, food and household products, hotels, computer software and other high-tech goods and services. Other marketing opportunities do not include P&L responsibility but include management of a product and leading a cross-functional team

A product or brand manager is usually responsible for all aspects of their business, including product development, advertising and promotion, sales and distribution, market research, pricing, and cost analysis. To prepare you to be a product or brand manager, we recommend the following courses.