Marketing

The Berkeley/Haas Marketing program is consistently ranked in the top ten of programs worldwide, supported by strong faculty research and innovative teaching. An emphasis in marketing prepares you to pursue a number of different career tracks:

High-Tech Marketing

High-tech marketing focuses on career paths in technology-based industries, including computers, software, telecommunications, and biotechnology. These differences are reflected in the list of recommended courses.

  • MBA 224A Managerial Accounting
  • MBA 263 Info- and Tech-based Marketing
  • MBA 261 Marketing Research
  • MBA 262 Strategic Brand Management
  • MBA 267 Social Media Marketing
  • MBA 269 Pricing
  • MBA 290N Managing the New Product Development Process (Applied Innovation course)
  • MBA 299M Marketing Strategy

Speaker series:

  • MBA 294 CMO Insight Speaker Series
  • MBA 294 Careers in Marketing
  • MBA 294 Managing Internet & Digital Media Products

Helpful electives:

  • MBA 248A Supply Chain Management
  • MBA 260 Customer Insights
  • MBA 265 Advertising Strategy (Applied Innovation course)
  • MBA 267 Channels of Distribution
  • MBA 267 Brand Strategy Boot Camp
  • MBA 290E Marketing for High-Tech Entrepreneurs

(Please note that the elective courses listed above are not necessarily offered every semester or every year.)

Product & Brand Marketing

Many companies organize their products and services in units that operate almost as separate companies, allowing employees to act as general managers for a business unit or brand. This is true for all kinds of products and services including automobiles, food and household products, hotels, computer software and other high-tech goods and services. A product or brand manager is usually responsible for all aspects of the business, including product development, advertising and promotion, sales and distribution, market research, and pricing.

  • MBA 224A Managerial Accounting
  • MBA 260 Customer Insights
  • MBA 261 Marketing Research
  • MBA 262 Strategic Brand Management
  • MBA 263 Info- and Tech-based Marketing
  • MBA 267 Brand Strategy Boot Camp
  • MBA 269 Pricing
  • MBA 299M Marketing Strategy

Speaker series:

  • MBA 294 CMO Insight Speaker Series
  • MBA 294 Careers in Marketing
  • MBA 294 Managing Internet & Digital Media Products

Helpful electives:

  • MBA 248A Supply Chain Management
  • MBA 265 Advertising Strategy (Applied Innovation course)
  • MBA 267 Social Media Marketing
  • MBA 267 Channels of Distribution
  • MBA 290N Managing the New Product Development Process (Applied Innovation course)

(Please note that the elective courses listed above are not necessarily offered every semester or every year.)

Business-to-Business Marketing

While brand or product marketing focuses on the ultimate sale to the consumer, Business-to-Business marketing focuses on selling goods and services to other large companies. Customers tend to be more sophisticated and the amount of each sale is generally much greater.

  • MBA 224A Managerial Accounting
  • MBA 261 Marketing Research
  • MBA 262 Strategic Brand Management
  • MBA 263 Info- and Tech-based Marketing
  • MBA 269 Pricing
  • MBA 299M Marketing Strategy

Speaker series:

  • MBA 294 CMO Insight Speaker Series
  • MBA 294 Careers in Marketing
  • MBA 294 Managing Internet & Digital Media Products

Helpful electives:

  • MBA 247A Supply Chain Management
  • MBA 260 Customer Insights
  • MBA 265 Advertising Strategy (Applied Innovation course)
  • MBA 267 Social Media Marketing
  • MBA 267 Channels of Distribution
  • MBA 267 Brand Strategy Boot Camp
  • MBA 290N Managing the New Product Development Process (Applied Innovation course)

(Please note that the elective courses listed above are not necessarily offered every semester or every year.)

Related activities: