Full-time MBA Program
Management of Technology
290A. Introduction to Management of Technology. (3) Three hours of lecture per week. Formerly Business Administration 290E. This course gives students an overview of the main topics encompassed by management of technology. It includes the full chain of innovative activities beginning with R&D and extending through production and marketing. Why do many existing firms fail to incorporate new technology? What are the success factors at each stage of innovation? The course introduces students to Haas and College of Engineering faculty working in the relevant areas and student projects at leading high tech firms.
290C. Strategic Computing and Communications Technology. (3) Three hours of lecture per week. Prerequisites: Graduate standing in engineering, business administration, information management and systems, or consent of instructor. Formerly Business Administration C290D. Factors strongly impacting the success of new computing and communications products and services (based on underlying technologies such as electronics and software) in commercial applications. Technology trends and limits, economics, standardization, intellectual property, government policy, and industrial organization. Strategies to manage the design and marketing of successful products and services. Messerschmitt, Varian
290D. Design as Strategic Management Issue. (2) Two hours of lecture per week. Prerequisites: Graduate standing. Formerly Business Administration 290K. This course is a study of product design, facilities design, and corporate identity design. It will cover how these design strategies are integral to product development and influence customer satisfaction, quality issues, manufacturing procedures, and marketing tactics.
290E. Marketing for High-Tech Entrepreneurs. (3) Three hours of lecture per week. Every successful entrepreneurial high tech venture has at its core individuals with mastery of two skill sets: marketing and management expertise, and technological skill. This course is intended to provide the marketing skills needed for the management of an entrepreneurial high technology venture, regardless of whether the individual's "home" skill set is technical or managerial. We examine in depth successful marketing approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements for creating and executing marketing plans and programs in a setting of rapid technological change and limited resources. This course is particularly suited for those who anticipate founding or operating technology companies.
290G. International Trade and Competition in High Technology. (2) Two hours of lecture per week. Prerequisites: Graduate standing. Formerly Business Administration 290C. This course looks at who is winning or losing and why in international competition in high technology industries. It will emphasize the interaction between business strategies and the economic and political variables that shape the development and diffusion of new technologies.
290I. Managing Innovation and Change. (3) Three hours of lecture per week. Formerly Business Administration 274. This course is designed to introduce students to the innovation process and its management. It provides an overview of technological change and links it to specific strategic challenges; examines the diverse elements of the innovation process and how they are managed; discusses the uneasy relationship between technology and the workforce; and examines challenges of managing innovation globally.
290M. High-Tech Product Design and Rapid Manufacturing. (3) Three hours of lecture per week. Prerequisites: Graduate standing. Formerly Business Administration 290B. This course will study CAD/CAM, rapid prototyping, metal products, semiconductors, electronic packaging, biotechnology, and robotics technologies and includes a hands-on laboratory using CAD and manufacturing techniques. Economic and social drivers, organizational structure, product lifecycle, and future trends are also covered.
290N. Managing the New Product Development Process. (3) Three hours of lecture per week. Prerequisites: Graduate standing. Formerly Business Administration 290A. An operationally focused course that aims to develop the interdisciplinary skills required for successful product development. Through readings, case studies, guest speakers, applied projects, and student research, students discover the basic tools, methods, and organizational structures used in new product development management. Course covers process phases: idea generation, product definition, product development, testing and refinement, manufacturing ramp-up and product launch.
290P. Project Management Case Studies. (2) Two hours of lecture per week. Prerequisites: Graduate standing. Formerly Business Administration 290L. This course presents case studies of projects that required intervention to avert catastrophic failure. Students will discuss case studies and review real management problems of major corporations. They will create strategic plans to alleviate problems and learn how to manage a large project to a successful completion.
290Q. Quality Improvement: Strategy, Processes, and Customers. (3) Three hours of lecture per week. Formerly Business Administration 290Q. This course is intended to provide a strong introduction to students on contemporary issues concerning product and service quality. A major premise is that quality competition has moved rapidly to the foreground as a major arena for competitive struggles, and firms that fail to recognize its importance and develop effective organizational responses will fall by the wayside.
290T. Topics in Management of Technology. (.5-3) Course may be repeated for credit. One-half to three hours of lecture per week. Advanced study in the field of Management of Technology. Topics will vary from year to year and will be announced at the beginning of each semester.
