Associate Professor
PhD, Marketing
University of Florida
On leave 2012-13
Research:
- Affect (Emotions and Mood) and its Consequence on Information Processing, Judgment, and Decision-Making
Publication Highlights:
- "Feelings not Foregone: Underestimating Affective Reactions to What Does Not Happen," with Leaf Van Boven, Psychological Science, 2010.
- "On the Consumption of Negative Feelings," with Joel B. Cohen, Journal of Consumer Research, 2007.
- "How’s the Boss’s Mood Today? I Want a Raise," with Teck-Hua Ho, Psychological Science, 2007.
- "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, 2005.
More about Eduardo B. Andrade
More about Haas Faculty
Back to Marketing Faculty
First-Person
Eduardo B. Andrade
Associate Professor