Eduardo B. Andrade

Associate Professor
PhD, Marketing
University of Florida

On leave 2012-13

Research:

  • Affect (Emotions and Mood) and its Consequence on Information Processing, Judgment, and Decision-Making

Publication Highlights:

  • "Feelings not Foregone: Underestimating Affective Reactions to What Does Not Happen," with Leaf Van Boven, Psychological Science, 2010.
  • "On the Consumption of Negative Feelings," with Joel B. Cohen, Journal of Consumer Research, 2007.
  • "How’s the Boss’s Mood Today? I Want a Raise," with Teck-Hua Ho, Psychological Science, 2007.
  • "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, 2005.

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Eduardo B. Andrade

Associate Professor