Teck H. Ho

William Halford Jr. Family Professor of Marketing
PhD, Decision Sciences
University of Pennsylvania

On leave Fall 2012

Research:

• Behavioral and Experimental Economics
• Quantitative Marketing
• Marketing and Operations Interfaces

Publication Highlights:

• "Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?" With N. Lim, 2007 26 (3) Marketing Science
• “Modeling the Psychology of Consumer and Firm Behavior Using Behavioral Economics,” with N. Lim and C. Camerer, August 2006 Journal of Marketing Research
• “A Cognitive Hierarchy Model of One-Shot Games," With C.F. Camerer and J-K Chong, August 2004 Quarterly Journal of Economics

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