Ganesh Iyer

Edgar F. Kaiser Professor of Business Administration
PhD
University of Toronto

Research:

• Competitive Marketing Strategy
• Coordination and Contractual Issues in Distribution Channels
• Marketing Information and its Effects
• Internet Institutions and Competition
• Bounded Rationality and Marketing Strategy

Publication Highlights:

• “Limited Memory, Categorization and Competition,” 2010, (with Y. Chen and A. Pazgal), Marketing Science, 29, 4, 650-670.
• “Information Acquisition and Sharing in a Vertical Relationship,” 2010, (with L. Guo), Marketing Science, 29, 3, 483-506.
• “Corruptible Advice,” 2009, (with E. Durbin), American Economic Journal: Microeconomics, 1, 2, August, 220-242.

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