Associate Professor
PhD, Psychology
Princeton University
Research:
- Human judgment and decision making
- Consumer preferences and choices
- Consumption experience and consumer well being
Publication Highlights:
- “The effect of accuracy motivation on anchoring and adjustment: Do people adjust from provided anchors?”, with J. P. Simmons and R. A. LeBoeuf, Journal of Personality and Social Psychology (in press).
- “The virtues of opaque prose: How lay beliefs about fluency influence perceptions of quality,” with J. Galak. Journal of Experimental Social Psychology (in press).
- “Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving,” with A. Gneezy, U. Gneezy, and A. Brown. Science, 329:325-327 (2010).
- “You’re having fun when time flies: The hedonic consequences of subjective time progression,” with A. M. Sackett, T. Meyvis, B. A. Converse, and A. L. Sackett. Psychological Science, 21:111-117 (2010).
- “On southbound ease and northbound fees: Literal consequences of the metaphoric link between vertical position and cardinal direction,” with J. P. Simmons. Journal of Marketing Research, 46:715-724 (2009).
More about Leif Nelson
More about Haas Faculty
Back to Marketing Faculty
First-Person
Leif Nelson
Associate Professor