Marketing Dissertations & Placements

Chan Jean Lee, 2012
Korea Advanced Institute of Science and Technology
Mood-Congruency versus Mood-Incongruency in Aesthetic Preferences: The Role of Interpersonal Relationships

Pedro Gardete, 2011
Stanford University, Graduate School of Business
On the Roles of Information in the Interaction of Agents in Markets

James Winslow Sawhill, 2010
Rutgers - State University of New Jersey
Three Essays on Strategic Considerations for Product Development

Ravi Shanmugam, 2010
Santa Clara University
Two Essays on Retailing and Political Advertising Strategy

Yakov Bart, 2009
INSEAD
Multiproduct Competition with Demand Complementarity

Mario Capizzani, 2009
IESE Business School
Do Auctioneers Matter in Determining Auction Outcomes?

Steven Craig Huff, 2008
Brigham Young University
The Role of Superfluous Ratings and Menu Choice in Preference Construction

Qiaowei Shen, 2008
Wharton School of Business
Industry Dynamics and Firms' Strategic Entry and Exit

Ayse Yesim Orhun, 2006
University of Chicago
Product Positioning Strategies

Juanjuan Zhang, 2006
Massachusetts Institute of Technology
History, Expectation, and Market Outcomes

James Eric Heyman, 2005
University of St. Thomas, Minnesota
Revealed confidence Reverses the Hard-Easy Effect

Johanna Sussman Ilfeld, 2004
Entrepreneur
Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption

Liang Guo, 2004
Hong Kong University of Science & Technology
Essays on Consumption Flexibility. Stockpiling and Market Interactions

Dmitri Georgievich Kuksov, 2003
Washington University, St. Louis
The Role of Search, Information and Strategic Decision-Making in a Competitive Marketplace

Sharon Horsky, 2001
Interdisciplinary Center for Business, Law & Technology, Israel
The Choice and Architecture of Advertising Agencies