J. Miguel Villas-Boas

J. Gary Shansby Professor of Marketing Strategy
Chair, Marketing Group
PhD, Management (Applied Economics)
Massachusetts Institute of Technology

Research:

• Competitive Strategy
• Customer Relationship Management
• Internet Strategies
• Organization Design

Publication Highlights:

• "Strategic Entry Before Demand Takes Off," with with Qiaowei Shen, Management Science, 2010, forthcoming.
• "When More Alternatives Lead to Less Choice," with Dmitri Kuksov, Marketing Science, 2010, 507-524.
• "Endogeneity and Individual Consumer Choice," with Dmitri Kuksov, Journal of Marketing Research, 2008, 702-714.
• "Behavior-Based Price Discrimination and Customer Recognition," with Drew Fudenberg, Handbook on Economics and Information Systems, T.J. Hendershott, Ed., 2006, pp. 377-436.

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