Assistant Professor, Marketing
The Wharton School
University of Pennsylvania
"Entry into a new industry is probably one of the most important decisions a firm ever makes. I used a dynamic model to characterize an individual firm's decision and to understand the industry dynamics resulting from firm's aggregate behavior."
"The Haas PhD Program is tough, but it's the best training you can get in the world. Courses such as Marketing Strategy and Choice Modeling gave me a solid foundation for research questions, and Professor Teck Ho's Experimental Economics class led me to a totally new frontier with the flavor of economics and psychology."