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Marketing Faculty
Jennifer Aaker
Professor, Xerox Distinguished Chair in Knowledge
Ph.D. from Stanford in marketing, with a minor in psychology
Research: culture, emotions and goals, psychology of brand relationships
Publication Highlights: “Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions,” with Wendy Liu, 2006 Organizational Behavior & Human Decision Processes
“Delineating Culture,” 2006 Journal of Consumer Psychology
Eduardo B. Andrade
Assistant Professor
Ph.D. from University of Florida in marketing
Research: affect (emotions and mood) and its consequence on information processing, judgment, and decision-making
Publication Highlights: "On the Consumption of Negative Feelings," forthcoming, Journal of Consumer Research
“How’s the Boss’s Mood Today? I Want a Raise,” with Teck-Hua Ho, 2007 forthcoming Psychological Science
Hai Che
Assistant Professor
Ph.D. from Washington University in business administration
Research: empirical and theoretical analysis of competitive strategies, consumer choice behavior, and behavioral economics
Publication Highlights: “Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?,” with K. Sudhir and P.B. Seetharaman, forthcoming Journal of Marketing Research
“Price Competition in Markets with Consumer Variety-Seeking,” with P.B. Seetharaman, forthcoming Marketing Science
Tülin Erdem
Professor
Ph.D. from University of Alberta in marketing
Research: advertising and pricing, branding strategies; econometric modeling, individual decision-making, marketing science models of consumer behavior and marketing mix strategy, product management and strategy
Publication Highlights: "Learning About Computers: An Analysis of Information Search and Technology Choice," with Michael P. Keane, T. Sabri Üncü, and Judi Strebel, September 2005 Quantitative Marketing and Economics
"A Model of Consumer Brand and Quantity Choice Dynamics under Price Uncertainty," with Susumu Imai and Michael Keane, Quantitative Marketing and Economics (2003)
Rashi H. Glazer
Professor
Ph.D. from Stanford University in marketing
Research: high-technology marketing, information-intensive marketing, customer relationship management, consumer and managerial decision making, e-business, e-commerce, marketing strategy, knowledge management
Publication Highlights: “Meta-Technologies and Innovation Leadership: Why There May Be Nothing New Under the Sun,” Fall 2007 California Management Review
“Business in the Nanocosm,” February 2007 Harvard Business Review
Teck H. Ho
Professor
Ph.D. from University of Pennsylvania in decision sciences
Research: behavioral and experimental economics, quantitative marketing, marketing and operations interfaces
Publication Highlights: “Modeling the Psychology of Consumer and Firm Behavior Using Behavioral Economics,” with N. Lim and C. Camerer, August 2006 Journal of Marketing Research
“Incorporating Satisfaction into Consumer Value Analysis: Optimal Investment in Life-Time Value,” With Y.H. Park and Y. Zhou, May-June 2006 Marketing Science
Ganesh Iyer
Associate Professor
Ph.D. from University of Toronto in marketing
Research: competitive marketing strategy, coordination and contractual issues in distribution channels, marketing information and its effects, internet institutions and competition, bounded rationality and marketing strategy
Publication Highlights: "Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory," with Markus Christen and David Soberman, January 2006 Journal of Marketing
"The targeting of advertising," with David Soberman, J. Miguel Villas-Boas, Summer 2005 Marketing Science
Barbara Ann Mellers
Professor
Ph.D. from University of Illinois, Champaign- Urbana in psychology
Research: psychological models of decision making: effects of emotions on judgment and choice: perceptions of fairness
Publication Highlights: "What can we learn from our mistakes?" with C. Locke, 2006 Advances in Decision Analysis
"Emotions and cooperation in economic games," with M. Haselhuhn, 2005 Cognitive Brain Research
Priya Raghubir
Associate Professor
Ph.D., M. Phil from New York University in marketing
Research: consumer information processing: promotions, visual perceptual biases, memory; subjective value of money
Publication Highlights: “Ratios in Proportion: What Should be the Shape of the Package,” with Eric Greenleaf, April 2006 Journal of Marketing
“Center of Inattention: Position Biases in Decision Making,” with Ana Valenzuela, January 2006 Organizational Behavior and Human Decision Processes
J. Miguel Villas-Boas
J. Gary Shansby Professor of Marketing Strategy
Director, Ph.D. Program
Ph.D. from Massachusetts Institute of Technology in management (applied economics)
Research: competitive strategy, customer relationship management, internet strategies, organization design
Publication Highlights: “Behavior-Based Price Discrimination and Customer Recognition,” with Drew Fudenberg, (Editor: T.J. Hendershott) Handbook of Economics and Information Systems Elsevier, 2006
“Consumer Stockpiling and Price Competition in Differentiated Markets,” with Liang Guo forthcoming Journal of Economics and Management Strategy
Florian Zettelmeyer
Associate Professor
Ph.D. from Massachusetts Institute of Technology in management
Research: marketing implications of consumer search and uncertainty, implications of the internet on traditional industries, electronic selling formats, distribution channels, integration of behavioral and economic approaches to consumer choice
Publication Highlights: "$1000 Cash Back: The Pass-Through of Auto Manufacturer Promotions," with Meghan Busse and Jorge Silva-Risso, forthcoming (2006), American Economic Review
"How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data," with Fiona Scott Morton and Jorge Silva-Risso, forthcoming (2006), Journal of Marketing Research
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