Haas Ph.D. Program
Overview
In order to cope with these expanding horizons, each marketing program is designed to provide a broad exposure to the advanced literature in each field. Students then select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.
The program includes a series of marketing Ph.D. seminars, the development of expertise in a particular social science discipline, and technical skill appropriate to the analysis of the problems to be studied.
