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Commerce courses at the Haas School's Center for Executive Development The central mission of the Center for Executive Development at the Haas School of Business is providing educational services that serve the strategic objectives of businesses and provide effective development for senior level executives. Already among the fastest growing executive development programs of top business schools, the Center has a growing portfolio of programs in high technology, e-commerce, biotechnology and health care. Executive Development at UC Berkeley provides leading-edge educational programs and services for executives responsible for the strategic direction of their organization and for the leadership of cross-functional, high performance management teams. Program offerings include the renowned Berkeley Executive Program, the Berkeley Advanced Management Program and various executive programs dealing with the latest knowledge needed to be successful in the 21st century. Among the E-Commerce programs offered through the Center are: Business Strategy for E-Commerce The new network economy is transforming the competitive business environment. Successful executives need to understand the economic principles and effective practices, as well as the infrastructure, that shape business on the Internet. Led by Hal Varian and Carl Shapiro, authors of Information Rules, the best-selling definitive work on the new electronic economy, Business Strategies for E-Commerce addresses both the fundamentals as well as the latest strategic thinking for e-commerce. Another featured leader of this program is Rashi Glazer, Co-Director of the Haas School's Center for Marketing and Technology, who focuses on marketing strategies that capitalize on the richness of consumer information available when conducting business on the Internet. The program begins with an overview of the technological infrastructure of the Internet; especially useful for those who do not have a technical background in information technology but who need to understand the systems that shape business strategy. Knowledge Management Knowledge workers are everywhere - from top management to call center representatives and assembly-line workers. Every employee possesses knowledge that could contribute value and competitive advantage to the enterprise. Now in an age of information technology and connectivity, we can enhance our profits, increase business efficiency and develop new enterprises by capturing crucial knowledge from employees within our companies as well as from our customers in the marketplace. The challenge is both technical and human: to establish information systems that maximize the access and application of information and to generate a knowledge-creating culture that produces new assets and shares that knowledge so it can be captured and put to work. Taught by David Teece, Ikujiro Nonaka, and Rashi Glazer, world-respected faculty members who are on the leading edge of research and best practice, Capturing Value from Knowledge Management focuses on three key components of effective knowledge management: (1) the human resource opportunities to build a knowledge-creating enterprise, (2) the economic value of knowledge management and (3) the use of knowledge management in marketing. Strategic Supply Chain Management Success in today's competitive environment requires the strategic management of high-tech, global and segmented production and delivery processes to meet increasing customer demands for responsiveness, quality and low prices. Forward-thinking executives must employ new technological and quantitative tools to devise an integrated approach to managing their entire business, including procurement, inventory, manufacturing, logistics, distribution and sales. The Strategic Supply Chain Management Executive Program delivers the newest knowledge and best practices that companies need to develop new initiatives to integrate and accelerate supply chain systems. Taught by Dorit Hochbaum, Jayashankar Swaminathan, and Philip Kaminsky, leading faculty from the Haas School of Business and building on their advanced research and consulting, the program provides a foundation of crucial concepts and explores highly evolved strategies for supply chain management. Through cases, presentations, simulations and business applications, participants develop expertise in areas such as inventory control, replenishment, supply network design, integration and optimization. Custom programs In addition to offering open enrollment programs, the Center for Executive Development works closely with client companies to design, develop and deliver custom programs and services to meet their strategic business objectives. [E-commerce courses at the Haas School for MBA students] [E-commerce courses at the Haas School's Center for Executive Development] [E-commerce courses at the Haas School for undergraduate students] [E-commerce courses elsewhere at UC Berkeley] [E-commerce home page] |
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