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Education
BA, Psychology, University of California, Berkeley
Ph.D., Marketing, Stanford Graduate School of Business
Positions Held
At Haas since 2006
2007 - present Xerox Distinguished Professorship in Knowledge
2006 - 2007 Thomas W. Tusher Chair in Global Business,
Haas School of Business, University of California, Berkeley
2005-06 General Atlantic Professor, Stanford Graduate School of Business
2004-05 Professor, Stanford Graduate School of Business
2001-2004 Associate Professor, Stanford Graduate School of Business
1999-2001 Assistant Professor, Stanford Graduate School of Business
1998 (Fall) Visiting Assistant Professor, Columbia Graduate School of Business
1995-1999 Assistant Professor, Anderson Graduate School of Management, UCLA
Current Research and Interests
- Time, Money, and Happiness
- Culture
- Emotions
- Psychology of Brand Relationships
Selected Papers and Publications
- Liu, Wendy and Jennifer Aaker (2008), "The Happiness of Giving: The Time-Ask Effect," forthcoming in the Journal of Consumer Research, February.
- Mogilner, Cassie, Jennifer Aaker and Ginger Pennington (2008), "Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention," forthcoming in the Journal of Consumer Research, February.
- Liu, Wendy and Jennifer Aaker (2006), "Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions," Organizational Behavior & Human Decision Processes, 102, 212-225.
- Briley, Donnel and Jennifer Aaker (2006), "When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-based Judgments," Journal of Marketing Research, 43 (August), 395-408.
- Aaker, Jennifer, Susan Fournier and S. Adam Brasel (2004), "When Good Brands Do Bad," Journal of Consumer Research, 31 (June), 1-18.
- Lee, Angela and Jennifer Aaker (2004), " Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion," Journal of Personality & Social Psychology, 86 (February), 205-218.
- Williams, Patti and Jennifer Aaker (2002), "Can Mixed Emotions Peacefully Co-Exist?" Journal of Consumer Research, 28 (March), 636-649.
- Aaker, Jennifer and Angela Lee (2001), "I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, 28 (June), 33-49.
- Aaker, Jennifer (1997), "Dimensions of Brand Personality," Journal of Marketing Research, 34 (August), 347-357. Reprinted in a book of readings: Decisions Marketing, April 1999, and in Journal of Brand Management, June 2001.
Teaching
- Creativity (and Innovation) in Marketing, 2006 to present
Honors and Awards
- Xerox Distinguished Professorship in Knowledge, 2007 to present
- Thomas W. Tusher Chair in Global Business, 2006 - 2007
- General Atlantic Chair, 2005-2006
- A. Michael Spence Faculty Scholar, 2003-2004
- Society of Consumer Psychology Early Career Award for Outstanding Research, 2003
- Outstanding Reviewer Award, Journal of Consumer Outreach, 2002, 2003, 2004
- Fletcher Jones Faculty Research Scholar, 2001
- Distinguished Teaching Award (Stanford), 2000
- Marketing Science Institute Grant, 2000
- Citibank Best Teacher Award (UCLA), 1999
- George Robbins Best Teacher Award (UCLA), 1998
- Hong Kong Science International Research Grant, 1997-1998
- CIBER International Research Grant, 1996-1999
- UCLA Academic Senate Grant, 1995-1999
- A.M.A. Dissertation Award, 1996 (Finalist)
- Stanford University, GSB, 1993-1994: Merit
- Fellowship, Jaedicke Scholar, Psi Chi National
- Honorary Society in Psychology
Problems? Contact www haas.berkeley.edu
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