Faculty and Executive Leadership Directory

Eduardo B. Andrade

Assistant Professor
Haas Marketing Group
(510) 643-4376
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment only
Personal Homepage: http://faculty.haas.berkeley.edu/eandrade/
Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF format, Adobe Acrobat needed)

Education

BSBA, Business Administration, Universidade Federal de Santa Catarina, Brazil
M.Sc., Marketing, École des HEC - Université de Montréal, Canada
Ph.D., Marketing, University of Florida

Positions Held

At Haas since 2004
2004-present, Haas School of Business, UC Berkeley
1997-1999 Universidade do Vale do Itajaí, Brazil

External Service and Assignments

Ad Hoc Reviewer (Journals): Psychological Bulletin, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Emotion, Cognition & Emotion, and Applied Cognitive Psychology.
Ad Hoc Reviewer (Conferences/Others): Society for Consumer Psychology Winter Conference, ACR-North America Conference, ACR-Latin America Conference, European Marketing Academy Conference, SCP-Sheth Doctoral Dissertation Competition.
Member of the Association for Consumer Research (ACR).
Member of the American Psychological Association (APA).
Member of the Institute of Personality and Social Research (IPSR).
Member of the American Marketing Association (AMA).

Current Research and Interests

Affect (emotions and mood) and its consequence on information processing, judgment, and decision-making

Selected Papers and Publications

Andrade, Eduardo B. and Ganesh Iyer, "Planned and Actual Betting in Sequential Gambles", Journal of Marketing Research, forthcoming.
Andrade, Eduardo B. and Teck-Hua Ho (2007), "How Is the Boss's Mood Today? I Want a Raise," Psychological Science, forthcoming (in pdf format).
Andrade, Eduardo B. and Joel B. Cohen (2007), "On the Consumption of Negative Feelings," Journal of Consumer Research, forthcoming (in pdf format).
Andrade, Eduardo B. (2005), "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, 32 (December), 355-362 (in pdf format).
Cohen, Joel B. and Eduardo B. Andrade (2004), "Affective Intuition and Task-Contingent Affect Regulation," Journal of Consumer Research, 31 (September), 358-367 (in pdf format).

Teaching

Consumer Behavior - MBA 260, Spring 2007
Consumer Behavior - UGBA 160, Spring 2005, 2006, 2007
Consumer and Strategic Behavior - PhD 269, Spring 2006 (with Priya Raghubir and Ganesh Iyer)

Honors and Awards

2007-2008 Schwabacher Fellowship, Executive Committee, UC Berkeley.
2007 Marketing Science Institute (MSI) Young Scholar.
2006-2007 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2005-2006 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2004-2005 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2004 CASBS Scholar - Summer Institute on Emotion and Decision - Stanford University.
2003 AMA Doctoral Consortium Fellow - Minneapolis, MN.
1994-1996 CIDA (Canadian International Development Agency) Masters Fellowship through École des HEC (CETAI) – Université de Montréal.

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