Books by Haas Faculty

 

David A. Aaker Vinod Aggarwal


Pino Audia

Homa Bahrami


Fred Balderston


Jonathan Berk

Tom Campbell


Glenn R. Carroll

Jennifer Chatman

Earl F. Cheit

Henry Chesbrough

Robert Cole

Kathleen Connell

 

Michael Conant

David H. Downes John H. Freeman Michael Gerlach

Rashi Glazer

Ernest Gundling

Leo B. Helzel Daniel Himelstein Dorit S. Hochbaum
Richard H. Holton Dwight M. Jaffee Jonathan Leonard David I. Levine James R. Lincoln Erika Lutz Richard K. Lyons Thomas A. Marschak Raymond E. Miles David C. Mowery John G. Myers N. Terry Pearce Stephen Penman John Quigley David Robinson Christine Rosen Mark Rubinstein Peter Sealey Carl Shapiro

 

Howard A. Shelanski

Stephen M. Shortell

Pablo Spiller

David Teece Phil Tetlock Laura Tyson Lynn Upshaw Hal Varian David Vogel Oliver E. Williamson Janet L. Yellen
Brand Portfolio Strategy

Brand Portfolio Strategy
David A. Aaker, Professor Emeritus
Free Press, 2004