Education
Ph.D., Northwestern University, School of Business
Sloan Teaching Fellow, Massachusetts Institute of Technology
M.B.A., Harvard University, Graduate School of Business Administration
A.B., Dartmouth College
Selected Papers & Publications
-
"Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm," with V. Ramaswamy and S.K. Majumdar, International Journal of Research in Marketing, (Winter 1996) 73-87, abstract
-
"To Ally or Not to Ally?" with S. Sengupta, Marketing Management v4, n2 (Fall 1995):24-33. abstract, full text.
- "Machtsverhoudingen in Levensmiddelenbranch [Relative Power of Grocery Retailers]," Tijdschrift voor Inkoop & Logistiek [Journal for Purchasing and Logistics], 11, #7-8 (July-August 1995) 42-46; (with G. van Burggen).
-
"Modeling the International Gray Market for Public Policy Decisions," International Journal of Research in Marketing (January 1994), abstract.
- "Selecting Strategic Alliances for Maximum Competitive Advantage," Inaugural Presentation of the Unilever Erasmus Visiting Professorship in Marketing, at Erasmus University, Rotterdam, February 3, 1994. Unilever Corporate Relations, Postbus 760, 3000DK Rotterdam, the Netherlands.
-
"Organizing Successful Co-Marketing Alliances," with S. Sengupta. Journal of Marketing, 57 (April 1993) 32-46. Abstract and full paper in text format.
-
"The Co-Diffusion of Complementary Innovations: Supermarket Scanners and UPC Symbols," with S. Sengupta. Journal of Product Innovation Management, 10 (March 1993) 148-160. Abstract.
Honors and Awards
- Earl F. Cheit Award for Excellence in Teaching (Evening MBA Program), 1998
Problems? Contact www
haas.berkeley.edu
Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department
Top of page
Maintained by Haas School Marketing and Communications Office. Faculty members can contact us to update the page.
