Faculty and Executive Leadership Directory

Hai Che

Assistant Professor
Marketing Group
510-643-8918
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: F696, by appointment only
Personal Homepage: http://faculty.haas.berkeley.edu/cheh/
Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BA, Economics, Fudan University, Shanghai, China
MA, Economics, University of Toronto, Canada
MBA, Washington University
Ph.D., Business Administration, Washington University

Positions Held

At Haas since 2003

2003-present, Assistant Professor, Haas School of Business, UC Berkeley
2001-present, Doctoral Student Editorial Board, Marketing Science, INFORMS
1998, Graduate Instructor, University of Toronto
1994-1996, Senior Officer, Fuji Bank Ltd. (Japan), China

External Service and Assignments

Ad Hoc Reviewer: Marketing Science, Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, International Journal of Industrial Organization, California Management Review

Current Research and Interests

Structural models of consumer behavior and firm strategies (pricing, advertising, and sales promotion)
Modeling the psychology of consumer and firm behavior
Research spans in grocery retailing, pharmaceutical, insurance markets, and political advertising campaigns

Selected Papers and Publications

"Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?" (with K. Sudhir and P.B. Seetharaman), Journal of Marketing Research (forthcoming).
"Price Competition in Markets with Consumer Variety-seeking" (with P.B. Seetharaman), Marketing Science (forthcoming).
"Theory-driven Choice Models" (with Tülin Erdem, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer, and Peter Reiss), Marketing Letters, Volume 16, No. 3-4, December 2005, pp. 225-237.
"Leveraging Uncertainty through Make-to-Order" (with Chakravarthi Narasimhan and V. Padmanabhan), Under Review.
"Estimating Multi-state Markov Transition Hazards from Last-purchase Data" (with P.B. Seetharaman).
"Beyond the Tradeoff between Richness and Representativeness: Optimally Combining Individual and Store level Data" (with K. Sudhir and P.B. Seetharaman).

Teaching

Previous Courses:
UGBA 106 - Principles of Marketing Management
UGBA 161 - Marketing Research
MBA 261 - Marketing Research
EWMBA 261 - Marketing Research
PHDBA 269S - Research Seminar in Marketing

Honors and Awards

AMA-Sheth Doctoral Consortium Fellow, Emory University, 2002
INFORMS Doctoral Consortium Fellow, MSI Annual Conference, Edmonton, 2002
Doctoral Fellowships, Olin School of Business, 2000-2003
Connaught Scholarships (Top 50 graduate Students), University of Toronto, 1997-1999

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