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Education
BA, sociology & psychology, Brandeis University
MBA, Stanford University
Ph.D., marketing, Stanford University
Positions Held
At Haas since 1989
2004 - present Interim Director, Center for Executive Development
1997-present Professor, Haas School of Business, UC Berkeley
1992-97 Associate Professor, Haas School of Business, UC Berkeley
1989-92 Assistant Professor and Northern Telecom Scholar, Haas School of Business, UC Berkeley
1982-89 Associate Professor, Graduate School of Business, Columbia University
1974-77 Founder and Partner, ETL, Inc., Boston/New York
1971-73 Independent Communications Consultant, Boston
Visiting Appointments:
UC Los Angeles Anderson School of Management, Yale School of Organization and Management
External Service and Assignments
- Co-Editor: Journal of Interactive Marketing
- Associate editor: Journal of Management Science
- Member, editorial board: Journal of Marketing Research, Marketing Letters, California Management Review, and Journal of Market-Focused Management
- Reviewer: California Management Review, Journal of Consumer Research, Journal of Marketing, and Marketing Science
- Consultant: Arthur Andersen, AT&T, Bay Networks, Deere & Company, Equitable Life Assurance, Hewlett Packard, IBM, Intel, Mitsubishi Industries, Motorola, Pacific Bell, Pacific Gas & Electric, Time, Inc., Visa, and Wells Fargo
- Consultant of new ventures: MicroUnity Systems, Mips, MicroMed Technologies, Oaysis, and Telegroup
- Founder: ETL, Inc., a communications company specializing in innovative applications of video technology
Current Research and Interests
- High-technology marketing
- Information-intensive marketing
- Consumer and managerial decision making
- E-business, E-commerce
- Marketing strategy
- Knowledge management
Selected Papers and Publications
- "Smart vs. Dumb Service Strategies: A Framework for E-Business Intensity," in Rust, Roland T. and P.K. Kannan (eds.), E-Service, Armonk, NY: M.E. Sharpe (2001)
- "Smart Services: Competitive Advantage Through Information-Intensive Strategies," in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications (2000)
- "Market Driving Strategies: Toward a New Concept of Competitive Advantage," (with G. Carpenter and K. Nakamoto) in D. Iacobucci and L. Krishnamurthi (eds.), Kellogg on Marketing. New York: Wiley (2000)
- "Customer Knowledge Management: The INFOVALUE Methodology," NYU Conference: Management of Intangible Assets Proceedings (2000)
- "Winning in Smart Markets," Sloan Management Review, (1999)
- "Measuring the Knower: Towards a Theory of Knowledge Equity." California Management Review v40, n3 (Spring 1998):175-194. Abstract
- "Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice," Organizational Behavior & Human Decision Processes v67, n3 (Sep 1996):280-293. Abstract
Teaching
- BA 206, Marketing Organization and Management, Spring 1999
- BA 264, High Technology Marketing Management, Spring 1999
Executive Development Courses:
- Competitive Strategies for Service Businesses, November 2-4, 1998
- Marketing 2001, June 7-11, 1999
Honors and Awards
- Earl F. Cheit Award for Excellence in Teaching (Evening MBA Program), 1989
- Earl F. Cheit Award for Excellence in Teaching (MBA Program), 1996
- Harold Maynard award for best paper, Journal of Marketing, 1992
- Schwabacher Fellowship, Haas School of Business, 1990
- Robert Ferber Award, Association of Consumer Research and Journal of Consumer Research for best interdisciplinary article in consumer behavior based on a doctoral dissertation
Problems? Contact www haas.berkeley.edu
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