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Education
B.Eng., Electrical Engineering, National University of Singapore, 1985
MSc, Computer and Information Science, National University of Singapore, 1989
MA, Decision Sciences, The Wharton School, University of Pennsylvania, 1991
PhD, Decision Sciences, The Wharton School, University of Pennsylvania, 1993
Positions Held
At Haas since 2002
2009 - present, William Halford, Jr. Family Chair in Marketing
2007 - present, Director, Asia Business Center
2002 - present, William Halford Jr. Family Professor of Marketing, Haas School
2005 - 2006 Associate Dean for Academic Affairs, Haas
School
1997 - 2002 Associate Professor of Marketing, The Wharton School, University of Pennsylvania
2000 - 2002, Visiting Professor, National University of Singapore
1994 - 1997 Assistant Professor of Operations and Technology Management, The Anderson School, UCLA
1993 - 1994 Lecturer, National University of Singapore
External Service and Assignments
- Editor: Management Science (Decision Analysis), Foundations and Trends in Marketing
- Associate Editorship: Marketing Science,
Journal of Marketing Research, Quantitative
Marketing and Economics
- Consultant: Autodesk, Boston Scientific Corporation, Campbell’s,
eBay, HP, INTEL, and Martek.
- Member: American Economic Association, INFORMS
- Director, Berkeley-NTU Advanced Management Program, Berkeley
Pricing Program, CityU Advanced Management Program
- Past Academic Director: IE-Wharton-INSEAD Global Marketing
Executive Education Program
Current Research and Interests
- B2B pricing contract design
- Strategic IQ
- Predicting competititve behaviors
Selected Papers and Publications
- "Gaming Emotions in Social Interactions," Journal of Consumer Research (with Eduardo B. Andrade), forthcoming.
- "Peer-induced Fairness in Games," American Economic Review (with Xuanming Su), forthcoming.
- "Modeling the Psychology of Consumer and Firm Behavior Using Behavioral Economics" (with Noah Lim and Colin Camerer), Journal of Marketing Research, Vol XL III (August 2006), 307-331. Lead Article.
- "Trust Building Among Strangers" (with Keith
Weigelt), Management Science, 51:4 4, 1-12, 2005. Lead Article.
Finalist, John D.C. Little Best Paper Award.
- "A Cognitive Hierarchy Model of One-Shot Games" (with Colin Camerer and Juin-Kuan Chong), Quarterly Journal of Economics, Aug 2004, 119(3), 861-898.
- "A Learning-based Model for Inputting Missing Levels in Partial Conjoint Profiles" (with E. Bradlow and Ye Hu), Journal of Marketing Research, Nov 2004. Lead article. Finalist, Paul Green Best Paper Award.
- "Sophisticated EWA Learning and Strategic Teaching in Repeated Games." (with Colin Camerer and Juin-Kuan Chong), Journal of Economic Theory, 104(2002): 137-188.
- "Experience-Weighted Attraction Learning in Normal Form Games." (with Colin Camerer) Econometrica 67.4 (July 1999): 827-874.
Teaching
- Pricing
- Experimental Economics
Honors and Awards
- National Science Foundation Grant, 2004-2007
- Earl F. Cheit Award for Excellence in Teaching, 2006
- Finalist, John D.C. Little Best Paer Award, 2005
- Finalist, Paul Green Best Paper Award, 2005
- Earl F. Cheit Award for Excellence in Teaching, 2005
- Earl F. Cheit Award for Excellence in Teaching, 2004
- National Science Foundation Grants, 1995-2003
- Earl F. Cheit Award Honorable Mention, 2003
- Finalist, Helen Kardon Moss Anvil Teaching Award, Wharton, 2000
- Deloitte and Touche Award for Management Field Study, Advisor, UCLA, 1996
- George Dantzig Best Dissertation Award, Honorable Mention, 1994
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Faculty Directory: Alphabetical Listing
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