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Education
Ph.D. Marketing, University of Washington
Ph.D. Applied Linguistics, University of Washington
Current Research
- Semiotics
- Advertising
- Consumer Socialization
Selected Papers and Publications
- "The Effect of Pictorial Distance and the Viewer's Sociability On Ad Liking" (with Nancy Artz and Alice M. Tybout, Journal of Consumer Psychology, 1993, V. 2, N. 4, 359-379
- "Naïve Theories of Price: A Developmental Model" (with Karen F. A. Fox), Special Issue: Psychology, Marketing, and Children. Psychology & Marketing, 1990, Winter, V. 7, N. 4, 311-329.
- "Using A Semiotic Approach to Study the Consumption of Functionally Related Products," International Journal of Research in Marketing, V. 4, N. 3 (1988), pp. 187-200
- "Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions," in Jean Umiker-Sebeok, ed., Marketing & Semiotics: New Directions in the Study of Signs for Sale, Mouton de Gruyter, 1987.
- "To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior" (with Richard Yalch), Journal of Consumer Research, V. 10, N. 4 (March 1984), pp. 410-416.
- "Kindergarteners' Attitudes Toward Distributive Justice: Experiential Mediators" (with Marilyn Kourilsky), Merrill-Palmer Quarterly, 1984 Jan, V. 30, N. 1, pp. 49-63.
Teaching
- BA 165 (Advertising Management), Spring 1998
- BA 169 (Marketing Planning Practicum), Spring 1997
- BA 260 (Consumer Behavior), Spring 1998
- BA 196.3 (Design as a Strategic Management Issue), Spring 1998
- BA 296.5 (Marketing & Fundraising in Nonprofit Organizations), Spring 1998
Problems? Contact www  haas.berkeley.edu
Faculty Directory: Alphabetical Listing
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