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Education
BA, Economics, St. Stephen's College, Delhi University
MBA, Marketing and Finance, Indian Institute of Management,
Ahmedabad
Ph.D., M.Phil, Marketing, New York University
Positions Held
At Haas since 1996
2003-present, Associate Professor, University of California,
Berkeley
1996-2003 Assistant Professor, University of California,
Berkeley
2002, May Visiting Professor, University of Paris at Dauphine
1994 - 97 Assistant Professor, Hong Kong University of Science
and Technology
1994 Instructor, Leonard N. Stern School of Business, New
York University
External Service and Assignments
- Judge, 1st Webby Business Awards, 2003
- Editorial Boards: Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Retailing, California Management Review
- Journal Ad Hoc Reviewing: American Economic Review, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, International Journal of Research in Marketing, Personality and Social Psychology Bulletin, Psychology and Marketing, Journal of Experimental Psychology-Applied.
- Grant Proposal Reviewing: National Science Foundation (NSF), USA; Research Grants Council (RGC), Hong Kong; Canadian Social Sciences Humanities Research (SSHRC), Canada.
- Member: Association for Consumer Research, American Marketing Association, American Association for Public Opinion Research
Current Research and Interests
- Consumer Behavior, Judgments, and Decision-Making
- Visual Perception, Memory, and Health Risk
- Subjective Value of Prices and Money
Selected Papers and Publications
- Valenzuela, Ana and Priya Raghubir (forthcoming), "The Role of Strategy in Mixed-Gender Group Interactions: A Study of the Television Show The Weakest Link," Sex Roles: A Journal of Research.
- Raghubir, Priya and Eric Greenleaf (2006) "Ratios in Proportion: What should be the shape of the Package?" 70(2), April, Journal of Marketing, 95-107.
- Raghubir, Priya, and Ana Valenzuela (2006), "Center of Inattention: Position Biases in Decision Making," Organizational Behavior and Human Decision Processes, 99(1), January, 66-80.
- Raghubir, Priya, and Geeta Menon (2005), "Depressed or Just Blue? The Persuasive Effects of a Self-Diagnosis Inventory," Journal of Applied Social Psychology, 35(12). 2535-2559.
- Raghubir, Priya and Geeta Menon (2005) "When and Why is Ease-of-Retrieval Informative," Memory and Cognition, 33(July), 5, 821-832.
- Yang, Sha and Priya Raghubir (2005), "Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy," Journal of Retailing, 81(4), 269-282. Reprinted in Recherche et Applications en Marketing, 2006, 21(1).
Teaching
- MBA206 - Marketing Management, Fall 2006.
Honors and Awards
- Presidential Chair Fellow, UC Berkeley, 2003-2004
- Cheit Award for Excellence in Teaching, Honorable Mention,
2001-2002
- Faculty Representative, AMA Sheth Foundation Doctoral
Consortium, Atlanta, Juje 2002
- Department Academic Advisor, Hong Kong University of
Science and Technology, 2001-onwards
- Invited Participant at the Marketing Science Institute
Young Scholar Program, January 2001
- Hellman Family Fund Grant, University of California, Berkeley,
2000
- Schwabacher Fellow, University of California, Berkeley,
2000-2001
- Stern School Outstanding Teacher Award, New York University,
1994
- Beta Gamma Sigma, 1993
- George Burton Hotchkiss Fellowship, New York University,
1993
- Doctoral Fellowship in Marketing, New York University,
1991-93
- Industry Scholarship at the Indian Institute of Management,
Ahmedabad, 1985
- Delhi University Gold Medal for Economics, 1983
- Gold Medal for Ranking 1st in the All India Senior School
Examination, 1980
- Maya Belliappa Scholarship for Ranking 1st in School
- National Talent Scholarship, 1978-85
- Escorts Merit Scholarship, 1978-85
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