University of California, Berkeley, Haas School of Business
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Faculty and Executive Leadership Directory

 
David Robinson

David Robinson

 

Senior Lecturer
Haas Marketing Group
1-510-642-6353
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office: F494
Office Hours: Wed 2:10 - 4:00 p.m
Personal Homepage: http://faculty.haas.berkeley.edu/robinson
Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF format, Acrobat Reader required)

 

Education

BS, psychology, University of Durham, England
Postgraduate Certificate, education, Oxford University, England
MBA, business administration, University of North Carolina, Chapel Hill
Ph.D., psychology, Brown University

 

Positions Held

At Haas since 1995
2005 - present Senior Lecturer, Haas School of Business, UC Berkeley
1995 - 2005 Lecturer, Haas School of Business, UC Berkeley
2002 Visiting Lecturer, Graduate School of Business, Stanford University, CA
1998 Lecturer in Marketing, Santa Clara University, Santa Clara, CA
1998 Lecturer in Management, University of San Francisco, CA
1998 Guest faculty, Technical University of Budapest, Hungary
1995 - 1996 Director, Undergraduate Program, Haas School of Business, UC Berkeley

 

Current Research and Interests

  • Pricing strategy
  • Quality management
  • Service operations

 

Selected Papers and Publications

  • "A Primer on Risk and Uncertainty," The Rotman Magazine, Spring 2007.
  • "Public Relations Comes of Age," Business Horizons, May-June 2006.
  • Principles of Business, 2006: The Haas School of Business Reader, Pearson 2005, Editor.
  • Business Protocol, Atomic Dog, Second Edition 2006.
  • "Annual reports RIP" New York Times (Op Ed, Business Section), June 28, 1998.

 

Teaching

  • UGBA 10 Principles of Business
  • UGBA 96 Introduction to Personal Financial Planning
  • UGBA 100 Business Communication
  • UGBA 106 Marketing
  • UGBA 196 Doing Business in Asia, Travel Study
  • E206, Marketing Organization and Management
  • MBA 296 Fundamentals of Business



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