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Education
Ph.D., Management (Applied Economics), Massachusetts Institute of Technology (MIT)
M.B.A., INSEAD, Fontainebleau, France.
M.S., Economics, New University of Lisbon, Portugal.
Licenciatura, Economics, Universidade Católica Portuguesa, Lisbon.
Positions Held
At Haas since 1991
2006 - present: Director, Ph.D. Program
2005 - present: J. Gary Shansby Professor of Marketing Strategy, Haas School of Business, UC Berkeley
2001 - 2005: Professor of Business Administration, Haas School of Business, UC Berkeley
1997 - 2001: Associate Professor, Haas School of Business, UC Berkeley
1991 - 97: Assistant Professor, Haas School of Business, UC Berkeley
1994 - 95: Assistant Professor, Universidade Católica Portuguesa, Lisbon
External Service and Assignments
- Area Editor, Marketing Science
- Associate Editor, Quantitative Marketing and Economics
- Editorial Board: Journal of Marketing Research, International Journal of Research in Marketing
- Member: American Economic Association, American Marketing Association, Econometric Society, and INFORMS
Current Research and Interests
- Competitive strategy
- Customer relationship management
- Internet strategies
- Organization design
Selected Papers and Publications
- "Consumer Stockpiling and Price Competition in Differentiated Markets" (with Liang Guo), Journal of Economics and Management Strategy, forthcoming.
- “Behavior-Based Price Discrimination and Customer Recognition,” (with Drew Fudenberg), Handbook on Economics and Information Systems, Elsevier, 2006, pp. 377-436.
- “Price Cycles in Markets with Customer Recognition,” RAND Journal of Economics, 2004, vol.35, no.3 (Autumn), 486-501.
- "Consumer Learning, Brand Loyalty, and Competition", Marketing Science, 2004, 23, 134-145. Abstract.
- “Dynamic Competition with Customer Recognition,” RAND Journal of Economics, 1999, Vol. 30, (Winter), 604-631
- “Endogeneity in Brand Choice Models,” (with Russell S. Winer), Management Science, 1999, Vol. 45, 1324-1338
- “Comparative Statics of Fixed Points,” Journal of Economic Theory, 1997, Vol. 73, No. 1 (March), pp. 183-1998
- “Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test,” Marketing Science, 1993, 12, 88-102. Finalist for the John D.C. Little Best Paper Award, 1993
Teaching
- Marketing Strategy PhD
- Marketing Strategy MBA
Honors and Awards
- Nomination and Honorable Mention for The Earl F. Cheit Outstanding Teaching Award, 2007
- Finalist for 2005 John D.C. Little Best Paper Award for articles "Bertrand Supertraps" and "The Targeting of Advertising"
- The Earl F. Cheit Outstanding Teaching Award, 2003
- Finalist for the Earl F. Cheit Outstanding Teaching Award 2002
- Grant from the Instituto de Formação Bancária, Lisbon, Portugal, 1994
- Finalist for the 1993 John D. C. Little Best Paper Award for paper "Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test," 1994
- National Science Foundation grant for project "Endogeneity in Brand Choice Models", 1993
- Prize Robert Schuman for the dissertation "On Promotions and Advertising Policies: A Strategic Approach", presented at MIT, 1991.
- MIT Ph.D. student fellowship, 1987-91
- Ph.D. program scholarship from the Calouste Gulbenkian Foundation, 1987
- Prize awarded by the Portuguese Association of Automobile Dealerships for the M.Sc. dissertation on the automobile trade regulation in Portugal, 1987
- Prize awarded by the Banco Português do Atlântico to the best student graduating in Economics in the Universidade Católica Portuguesa, 1984
SICS-Summer Institute in Competitive Strategy at Haas School of Business, UC Berkeley (July 14-18, 2008)."
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