University of California, Berkeley, Haas School of Business
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Faculty and Executive Leadership Directory

 
Peter Wilton Peter Wilton

Senior Lecturer (Continuing)
Haas Marketing Group
1-510-643-0625
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: Th 12:00 - 2:00, F545
Personal Homepage: http://groups.haas.berkeley.edu/marketing/PROFILES/
PROFS/wilton.html
Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF format, Acrobat Reader required)

 

Education

  • BA (1st Class Honors), University of New South Wales, Sydney Australia
  • Ph.D. Purdue University, West Lafayette, IN

 

Positions Held

    At Haas since 1992
  • 1992 - present Lecturer of Marketing, Haas School of Business, UC Berkeley
  • 2000 - 2001 Visiting Professor, Stanford University, Stanford, CA
  • 1991 Sir Donald Hibberd Lecturer, Graduate School of Management, University of Melbourne, Melbourne, Australia
  • 1990 Senior Associate, Graduate School of Management, University of Melbourne, Melbourne, Australia
  • 1979 - 1987 Assistant Professor, Business Administration, University of California, Berkeley
  • 1985 - 86 Visiting Associate Professor of Marketing, Fuqua School of Business, Duke University, Durham, NC
  • 1982 Visiting Fellow, School of Social and Industrial Administration, Griffith University, Nathan, Queensland, Australia
  • 1979 Visiting Assistant Professor of Management, Purdue University, West Lafayette, IN

 

External Service and Assignments

  • CEO, ORBIS Associates
  • Research Product Evaluator, National Science Foundation.
  • Reviewer: Journal of Marketing, Management Science, International Journal of Forecasting, Journal of Marketing Research, California Management Review, Association for Consumer Research.

 

Current Research and Interests

  • Marketing and Corporate Strategy
  • Global Strategy and International Management
  • Service Strategy, Customer Loyalty Management
  • New Product Management, E-Business Strategies
  • Sales Force Productivity
  • Competitive Strategy for High-Technology Organizations
  • Competitive Strategy for Financial Service Institutions

 

Selected Papers and Publications

  • "Technology Diffusion Through Effective Public Policy Communication," R&D Enterprise, Vol. 1, No. 4, July/August 1998.
  • "Building Customer Franchise: A Paradigm for Customer Partnering," Monash Mt. Eliza Business Review, Vol. 1, No. 2, July 1998.
  • "Consumer Satisfaction as a Process" (with David K. Tse and Franco Nicosia), Journal of Psychology & Marketing, Vol. 7, No. 3, Fall, 1990, Pp. 177-192
  • "Al Alternative Approach to Combining Economic Forecasts: Empirical Results" (with Sunil Gupta), Journal of Business & Economic Statistics, June 1988.
  • "Models of Consumer Satisfaction: An Extension" (with David K. Tse), Journal of Marketing Research, May 1988, Pp. 204-212
  • "Combination of Forecasts: An Extension" (with Sunil Gupta), Management Science, Vol. 33, No. 3, Pp. 356-372, March 1987
  • "Task, Expectancy and Information Assessment Effects in Information Utilization Processes," Journal of Consumer Research, 12 March 1986.

 

Teaching

  • Strategic Marketing Planning
  • Global Marketing Strategy

 

Honors and Awards

  • Best Paper Award, Finance & Treasury Association, 2001
  • Excellence for Outstanding Instructional Intervention, International Society for Performance Improvement, 2000
  • Australian Overseas Fellowship in Management, 1975-1979
  • Albert Haring Doctoral Consortium Fellow, Indiana University, 1979
  • Market Research Society of Australia Prize, 1974
  • Beta Gamma Sigma (U.S. National Honor Society for business students)

More Info

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