Faculty and Executive Leadership Directory

Florian Zettelmeyer

Associate Professor
Haas Marketing Group
Barbara & Gerson Bakar Faculty Fellow
1-510-643-1898
Email: click on the envelope icon below for full email address
Academic Status: Off duty
Office Hours: By appointment only, F698
Personal Homepage: http://faculty.haas.berkeley.edu/florian/
Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

Vordiplom, Business Engineering, University of Karlsruhe, Germany
M.Sc., Economics, University of Warwick, UK
Ph.D., Management, Massachusetts Institute of Technology

Positions Held

At Haas since 1998
2003 - present Associate Professor (with tenure), Haas School of Business, UC Berkeley
1998 - 2003 Assistant Professor, Haas School of Business, UC Berkeley
1996 - 97 Assistant Professor, William E. Simon Graduate School of Business Administration, University of Rochester

External Service and Assignments

Member, board of advisors: Bay Alarm
Research Associate, National Bureau of Economic Research
Editorial board member, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics
Ad-hoc Reviewer: Journal of Marketing, Management Science, American Economic Review, Journal of Political Economy, Journal of Economics and Management Strategy, Journal of Industrial Economics, Journal of Business, International Journal of Research in Marketing, Marketing Letters, Journal of Retailing, California Management Review, Industrial and Corporate Change, National Science Foundation

Current Research and Interests

Marketing Implications of Consumer Search and Uncertainty
Implications of the Internet on traditional industries
Electronic Selling Formats
Distribution Channels
Integration of Behavioral and Economic Approaches to Consumer Choice

Selected Papers and Publications

"Contingent response to self-customization procedures: implications for consumer choice and satisfaction." (2008), Journal of Marketing Research, (conditionally accepted), (with Ravi Dhar and Ana Valenzuela)
"$1000 Cash Back: The Pass-Through of Auto Manufacturer Promotions." (2006), American Economic Review, forthcoming (with Meghan Busse and Jorge Silva-Risso)
"How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data." (2006), Journal of Marketing Research, forthcoming (with Fiona Scott Morton and Jorge Silva-Risso)
"Advertising in a Distribution Channel." (2004), Marketing Science , Vol. 23 (4), pp. 619-628 (with Greg Shaffer)
"The Strategic Positioning of Store Brands in Retailer - Manufacturer Negotiations." (2004), Review of Industrial Organization, Vol. 24, pp. 161-194 (with Fiona Scott Morton)
"Consumer Information and Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities?" (2003), Quantitative Marketing and Economics, Vol.1 (1), pp.65-92 (with Fiona Scott Morton and Jorge Silva Risso)
"When good news about your rival is good for you: The effect of third-party information on the division of channel profits." (2002), Marketing Science, Vol. 21(3), pp.273-293 (with Greg Shaffer)
"Internet Car Retailing." (2001), Journal of Industrial Economics, Vol. 49 (4), pp. 501-519 (with Fiona Scott Morton and Jorge Silva Risso)
"Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels," (2000), Journal of Marketing Research, Vol. 37(3), pp. 292-308.
"Brand Equity, Consumer Learning and Choice." (1998), Marketing Letters, Vol. 10(3) (with Tulin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noel Kapferer, Michael Keane, John Roberts, and Jan-Benedict Steenkamp).
"Metrics to Evaluate R&D," with John R. Hauser, Research Technology Management, 1997, Vol. 40(4), pp. 32-38.
"The Role of Inference in Context Effects: Inferring What You Want From What is Available," with Drazen Prelec and Birger Wernerfelt, Journal of Consumer Research, 1997, Vol. 24(1), pp. 118-125.
"Testing Alternative Models of New Product Diffusion," with Paul Stoneman, in The Economics of Innovation and New Technology, 1993, Vol. 2, pp. 283-308.

Teaching

Information- and Technology-Based Marketing (MBA 263, EWMBA263)

Honors and Awards

Barbara and Gerson Bakar Faculty Fellow (2007-2008)
National Bureau of Economic Research (NBER), Promotion to Research Associate (April 2007)
2007 Paul E. Green Award (recognizes the best article in the Journal of Marketing Research in 2006) for "How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data," published in the May 2006 issue of the Journal of Marketing Research
National Science Foundation (NSF), Economics Program Grants #SES-0550508 and SES-0550911, "Incentive Promotions in the US Automotive Industry," (2006-2009, $151,000)
Earl F. Cheit Award for Excellence in Teaching, Full-time MBA Program and Ph.D. Program, 2006
National Bureau of Economic Research (NBER), Appointment as Faculty Research Fellow (March 2003)
National Science Foundation, Economics Program Grant # SES-0111885, "The Effect of Internet Car Shopping on Prices and Discrimination," (with Fiona Scott Morton), (2001-2004)
Schwabacher Fellowship, highest honor of Haas School for Assistant Professors (2001-02)
Junior Faculty Research Grant, University of California at Berkeley (2000-01)

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