Books by Berkeley Haas

Highlighting books written by members of the Haas community. Browse the most recent additions below or select "View all books" to see the full list.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway, MBA 92

For all that has been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scot Galloway. Instead of buying the myths these companies broadcast, Galloway asks the funndamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway reveals how one can apply the lessons of their ascent to one's own business or career.

Little Red Ms. Cheat Sheet on Investing: Generally Skeptical of Financial Advisors

Kathryn Cicoletti, BS 99

Kathryn Cicoletti has 12 years of experience working in the investment fund management industry. Based on extensive research and one-on-one interviews, Ms. Cicoletti has learned that most investors have not been guided through the post-investment experience. The typical investor chooses investment funds for both their retirement and non-retirement accounts with little thought about what fees they should and should not be paying, the specific risks associated with each investment fund strategy, or how their money is split between various investment funds that are offered to them.

A Perfect Score

Kathryn Hall, BCEMBA 07

New York Times Bestseller A PERFECT SCORE weaves a vibrant tale of the HALL brand's rise to success, Napa Valley's tug-of-war between localism and tourism, and the evolving nature of the wine industry as a whole. Readers who love a good glass of wine will find much to savor in the Halls' expert account of the art, soul, and business of a modern winery.

By Haas features companies owned or operated by Berkeley Haas alumni.

Some offer either special discounts on the products and services to members of the Haas community and/or give a portion of revenue earned back to the Haas Fund. Vintners, chocolatiers, financial service providers, cothing & accessory designers are a few examples. To list your company, please contact Casey Hennig in the Alumni Relations office.

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