4M Personal Branding
Author: Bjorn Austraat, MBA 09
Publisher: Bjorn Austraat, MBA 09, in 2012
Market, message, money, and meaning are the four elements of 4M Personal Branding. The book uses a methodology developed by Bjorn Austraat, MBA 09, who brings more than 20 years of experience in marketing and sales community, international negotiations, and business strategy. The book offers a step-by-step guide to defining, communicating, monetizing, and growing a personal brand, with real-life examples and hands-on exercises. Along the way, readers create a personal communication strategy, determine salary requirements for successful negotiations, and align their personal brand with their core values.
The Art of Innovation
Author: Tom Kelley, MBA 83
Publisher: Crown Business, 2007
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, MBA 83, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
Breakfast on Mars and 37 other Delectable Essays
Author: Brad Wolfe, MBA 13,and Rebecca Stern
Publisher: Roaring Brook Press, 2013
Brad Wolfe, MBA 13, believes the middle school essay needs to be released from its five-paragraph constraints and allowed to have as much fun as fiction or poetry. To set the dread assignment free, Wolfe teamed up with Rebecca Stern, a former fifth grade teacher, to co-edit Breakfast on Mars and 37 other Delectable Essays. The book is a collection of essays written by top children's authors, including Ransom Riggs (Miss Peregrine's Home for Peculiar Children), April Sinclair (Coffee Will Make You Black), Scott Westerfeld (the Uglies series), and Elizabeth Winthrop (The Castle in the Attic and Dumpy La Rue). To gather insights, the pair used tools from Haas' Problem Framing, Problem Solving course to conduct ethnographic research with their adolescent audience, having students take turns writing lines of poetry on their feelings about essay writing, for example.
Author: Lynne C. Levesque, MBA 77
Publisher: Nicholas Brealey America, 2001
Personality type indicators such as Myers-Briggs have been quite popular as a team-building tool. Many books have been written on the use of types at work, in relationships, and even in church. In Breakthrough Creativity, Lynne Levesque, MBA 77, who also has her Ed.D. in creativity, serviceably merges the study of types with the study of creativity. She describes eight creative talents, four concerned with data-collecting and four concerned with decision-making. Each MBTI type possesses a dominant creative talent and an auxiliary talent. For each type, the author outlines the dominant features and how creativity can be maximized or inhibited. Levesque considers ways of effectively using types in business settings. Individual chapters describe how each talent works, how each contributes to the creative process and how each can improve decision making, team building and strategic planning and thinking.
Calendar Anomalies and Arbitrage
Author: William Ziemba, MBA 68, PhD 69
Publisher: World Scientific Publishing Company, 2012
Sell in May and go away. The January effect. Presidential elections. These are among the seasonal anomalies in worldwide stock markets that William Ziemba, MBA 68, PhD 69, a professor emeritus at the University of British Columbia's Sauder School of Business, has been studying for 30 years. The culmination of Ziemba's work is his new book, Calendar Anomalies and Arbitrage. Ziemba focuses on the futures markets, where such anomalies can easily be applied, and explores ideas that he has used successfully.
Compelling American Conversations
Author: Hal Boqotch, BS 81
Publisher: Chimayo Press, 2012
Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners helps American immigrants and international students develop their fluency skills and academic vocabulary through conversation exercises. Each chapter includes two sets of conversation questions, vocabulary review, short writing exercises, paraphrasing exercises with proverbs, a discussion activity around pithy quotations, and an online “Search and Share” activity. Focusing on both daily experiences and American culture through proverbs, quotations, and speaking exercises, the materials help intermediate English language learners explore their lives, learn common American sayings and expressions, and develop vital discussion skills.
Creating New Knowledge in Management: Appropriating the Field's Lost Foundations
Author: Ellen O'Connor, MBA 83
Publisher: Stanford U Press, 2012
Creating New Knowledge in Management rediscovers lost sources in the work of Mary Parker Follett and Chester Barnard, providing a foundation for management as a unique and coherent discipline. This book begins by explaining that research universities, and the management field in particular, have splintered into smaller and less related parts. It then recovers a lost tradition of integrating management and the humanities, exploring ways of building on this convention to advance the unique art and science of business. By way of Follett and Barnard's work, author Ellen S. O'Connor demonstrates how the shared values, purposes, and customs of management and the humanities can be used to build an enterprise that will help to meet the challenges of business today. Igniting approaches to management that build on humanistic traditions is the ultimate goal of this book. Therefore, the text ends with two experiments—one in the classroom and one with a business executive—that take up this call and offer a perspective on where management must go next.
Author: Tom Kelley, MBA 83
Publisher: Crown Business, 2013
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley, MBA 83, identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Flourishing Enterprise: The New Spirit of Business
Co-author: David Sherman, MBA 85, co-author
Publisher: Stanford Business Books, 2014
Flourishing Enterprise draws together in-depth research and interviews around strategic and organizational efforts to deliver superior business and sustainability performance. The book inspires a higher aspiration, a world that flourishes rather than one that is merely sustainable. To support a flourishing world, organizations and the people in them must also flourish; and paradoxically this is a recipe for better financial results. The book argues that reflective practice is the additional ingredient needed for people, orsganizations and systems to flourish. Just as in sports or the arts, practice leads to mastery. In the words of Berkeley-Haas Dean Rich Lyons, "What I like most about this book is it provokes us to think bigger. It's at the front edge of the evolving science of leadership."
From Bubbles to Boardrooms
Author: Michaela Rodeno, MBA 80
Publisher: Villa Ragazzi Press, 2013
Michaela Rodeno, MBA 80, offers an insider's view of the early days of Napa Valley's Domaine Chandon in a two-volume series titled From Bubbles to Boardrooms. As employee #2, Rodeno learned the business on the job, earned her Berkeley MBA in the middle of the 15 years covered by volume one, and became one of the wine industry's rare female CEOs. The book overflows with stories of the innovations that blossomed in the vineyards, winery, and marketing and sales, and technology departments. The book also serves up lessons for entrepreneurs, leaders, and managers in any business as well as inspiration for fresh graduates.
From Prairie to Palestine: The Eva Marshall Totah Story
Author: Lyla Ann May, MBA 87
Publisher: Xlibris Corporation, 2012
This three-part work presents a comprehensive look at a unique woman whose life spanned almost the full 20th Century. Educated well beyond her peers in the 1920’s, never satisfied with less than the high standards her upbringing had trained her to value and expect, Eva Marshall Totah struck out across the world to pursue her calling. She sought to pass on her prairie-bred character to those around her, to create beauty and to uplift her surrounding environment. Readers interested in the history of the American Midwest and the history of American Quakers will be drawn to her story, which begins with her birth in the claim shanty of her parents’ homestead in the new State of South Dakota. Genealogy buffs will enjoy the well-documented family genealogical histories of Eva’s eight great grandparents. Students of the history of the modern Middle East will be fascinated by her first-person accounts of life in Palestine during the waning years of the British Mandate, before the creation of Israel.
The Golden Gate: San Francisco's Celebrated Bridge
Author: Morton Beebe, BS 55
Publisher: Earth Aware Editions, 2012
Just prior to the 75th anniversary of the Golden Gate Bridge, photographer Morton Beebe, BS 55, published a dramatic coffee-table book on the iconic Bay Area crossing. The Golden Gate: San Francisco's Celebrated Bridge showcases stunning images of the bridge, many taken from angles that show it in a new light. The book also features a short history of the bridge with old photos and quotes from Bay Area luminaries and visitors. Beebe is a world-renowned documentarian of the city whose photographs have been published in such magazines as National Geographic, Life, and Smithsonian.
In Search of Fatherhood: Daughters Praising, Speaking Up, Talking Back
Author: Kevin Renner, MBA 87
Publisher: Kevin Renner, 2011
Kevin Renner, MBA 87, asked an unusual question that led to an unusual book: How can men learn to be fathers? His answer: Men raising daughters can learn fatherhood from women. Renner, whose daughters were 9 and 13 when the book was published, interviewed 50 women from 17 countries and eight decades to learn how their fathers-good, bad, and unremarkable-had shaped their lives. Their stories and his became In Search of Fatherhood: Daughters Praising, Speaking Up, Talking Back. The book includes stories from women famous, anonymous, rich, poor, young, and old. Renner has been featured on affiliates of Oprah Winfrey, CBS, FOX, NBC, NPR, ABC, WGN, and CNN.
Investing in Credit Hedge Funds
Author: Putri Pascualy, MBA 06
Publisher: McGraw-Hill, 2013
A new book by Putri Pascualy, MBA 06, managing director and senior credit strategist for Pacific Alternative Asset Management Co., reveals how investors can generate attractive returns in an increasingly volatile credit market. Investing in Credit Hedge Funds: An In-Depth Guide to Building Your Portfolio and Profiting from the Credit Market explores how investors can use the hedge-fund structure to profit from such credit-focused investments as high-yield bonds, bank loans, and sovereign debt. Pascualy maintains that hedge funds have evolved from a cottage industry for institutional investors and the ultra-wealthy to a mainstream investment strategy. The book provides in-depth research on the most common structuring vehicles, the legal rights and responsibilities of all parties, and the pros and cons of separately managed accounts.
Investing in the Modern Age
Author: William Ziemba, MBA 65, PhD 69
Publisher: World Scientific Publishing Company, 2013
Far-ranging columns by William Ziemba, MBA 65, PhD 69, in the London magazine Wilmott enjoy a second life in Investing in the Modern Age. Ziemba, professor emeritus at the University of British Columbia, and his daughter, Rachel Ziemba, wrote the columns primarily from 2007 to 2012. Geared toward institutional investors and individuals interested in investing around the world, the book covers everything from country studies of China, Turkey, and Cyprus to asset studies of the U.S. stock market and NFL football. It also features case studies of great successes and blowouts to help readers better assess explicit and implicit risks.
Leading Change in a Web 2.1 World
Author: Jackson Nickerson, MBA 90, PhD 9
Publisher: Brookings Institution Press, 2010
Imagine telling your boss that a department reorganization is wrong-headed via a secured anonymous email and he responds to your concern in a video message to everyone in the company. Fiction? No, it's "ChangeCasting," a term Jackson Nickerson, MBA 90, PhD 97, coined to describe a new web-based approach to communication. In his new book, Nickerson, the Frahm Family Professor of Organization and Strategy at Washington University in St. Louis' Olin Business School, explains how ChangeCasting is a powerful way that CEOs and managers can harness video to lead and accelerate change within their businesses. The idea behind ChangeCasting: create a two-way street between the corner office and employees at every level of an organization via frequent and focused brief video messages from the CEO and secure, anonymous email feedback from employees. Nickerson, who wrote his how-to guide with busy managers in mind, provides examples from several companies who have integrated ChangeCasting into their management process.
Michrophone in the Mud
Author: Gary Robinson, MBA 62
Publisher: University of Hawai'i, 2013
Microphone in the Mud tells the true story of a young woman as she battles armed terrorists, a kidnapper, malaria, a tsunami, and dial-up Internet while documenting endangered languages spoken by hunter-gatherers in the jungles of the Philippines.
The Money Code
Author: Joe Duran, BCEMBA 04
Publisher: Greenleaf Book Group Press, 2013
A 129-page financial advice book by Joe Duran, BCEMBA 04, hit the USA Today and New York Times best seller lists last year. While other financial advice books are often laden with business jargon, Duran sought to write The Money Code in a way that is easy for anyone to understand, providing insight into why people make financial mistakes and repeat them throughout their lives. Duran is CEO of United Capital, a partnership of 41 private wealth counseling offices around the country.
The Navigating the Realities of Prostate Cancer
Author: Craig T. Pynn, MBA 77
Publisher: Demos Health, 2012
Awarded an American Journal of Nursing (AJN) Book of the Year Award in the Consumer Health Category, One Man's Life-Changing Diagnosis provides a comprehensive patient's eye view of the clinical, emotional, relational and spiritual experience of prostate cancer from the time of first symptoms to diagnosis to treatment and to living as survivor with an advanced cancer that can return at any time. The book discusses everything that results from a diagnosis of prostate cancer, from relationships to sex to social networking to finding support groups. And it explores feelings - why some men feel free to talk openly while others remain silent and what that silence is about. It teaches strategies for coping with the often-inappropriate responses when the individual tells relatives, friends and acquaintances that he has prostate cancer.
Packaging Your Crafts
Author: Viola E. Sutanto, BS 97
Publisher: Lark Crafts, 2014
Whether you're selling on Etsy, in retail, or at a fair, your crafts deserve a package that's as appealing as they are. This inspirational guide shows crafters how to get that professional edge—and turn one-time buyers into loyal customers. It discusses specialist terms, standard envelope sizes, and various materials, and offers a wealth of ideas, tutorials, templates, charts, and interviews with the experts. Viola E. Sutanto, BS 97, is an award-winning graphic artist and product designer based in San Francisco. She designed a line of reusable fabric called Give Wraps™, and other eco-friendly gift-giving accessories.
The Psychology of Theft and Loss
Author: Robert Tyminski, MBA 94
Publisher: Routledge, 2014
Tyminski explores the many dimensions of stealing, and in particular how they relate to a subtle balance of loss versus gain that operates in all of us. Our natural aversion to loss can lead to extreme actions as a means to acquire what we may not be able to obtain through time, work or money. The Psychology of Theft and Loss incorporates Jungian and psychoanalytic theories as well as more recent cognitive research findings to deepen our appreciation for the complexity of human motivations when it comes to stealing, culminating in consideration of the idea of a perpetually present ‘inner thief’.
Quality of Earnings
Author: Thornton L. O'glove, MBA 1966
Publisher: Free Press, 1998
O'glove is a former securities analyst who started the Quality of Earnings Report, used by many investment firms. With business historian Sobel, O'glove details a methodology to help the investor understand the role of the corporate annual report, cash flow and debt analysis, accounts receivable and inventories, the differences between shareholder reports and tax reports, and other documentation submitted to shareholders and potential investors. He advises investors to look carefully at all of the above, and he explains how to do research for more information. The book has a style suited to the investor with some experience and is technical. But it offers a great deal of substantive information that may be useful to those who use business libraries and collections.
Rare View San Francisco
Author: Tushar Routh, MBA 05
Publisher: READI8, 2010
Tushar Routh, MBA 05, calls his first book a 148-page "photographic documentary" of San Francisco and the Bay Area. His rich color and black-and-white images document the good, the beautiful, and the ugly of San Francisco and its surrounding area in seven distinct chapters. With its first image of the Golden Gate Bridge—taken from a unique perspective looking upward—the book begins with landscapes and then moves on to architectural images, culture, and lifestyle. It ends with a chapter titled "Departures," featuring demolition and memorials. The images include classic Victorians in black-and-white, close-up shots of white magnolias at Golden Gate Park, and City Hall illuminated red at night. There is also homelessness, tattoos, and decay. To survive as art, Routh says, photography must evolve from a single shot to a multifaceted story. His photography tells the story of San Francisco.
Author: Jackie Townsend, MBA 93
Publisher: Ripetta Press, 2012
If you have ever sneaked off to the movies in the middle of a workday, then Reel Life, a debut novel by Jackie Townsend, MBA 93, may be just the book for you. The novel chronicles two sisters' complex relationship and rocky path to self-fulfillment through iconic moments of contemporary cinema, exploring themes of ambition, motherhood, body image, and love. Those cinematic lenses range from the false hope of The Wizard of Ozto the dark tones of Blue Velvet. The book also draws on Townsend's own personal search for what's next when she decided to leave a successful management consulting career after being recommended for partner. And there's a direct Berkeley connection as one sister launches her successful career after attending the university's engineering school.
Remembering John Hanson
Author: Peter Michael, MBA 71
Publisher: CreateSpace Independent Publishing Platform, 2012
John Hanson served as the first president of the Continental Congress chartered by the Articles of Confederation in 1781, yet he is often overlooked in American history books. Alumnus Peter Michael, MBA 71, a descendent of Hanson's, aimed to change that with his new book, Remembering John Hanson. The book paints a portrait of Hanson as an American who twice helped save the nation's 13 states as they struggled to unify. It also examines U.S. history in the 1780s, an era often overlooked by historians. Michael's book is the first biography of the Maryland-born leader in more than 70 years.
The Running Life
Author: Michael Dove, BA 68, MBA 70
Publisher: iUniverse, 2010
Michael Dove, BA 68, MBA 70, retired in 2005 after a 35-year career in management information systems, but he didn't stop running. Dove, one of the best U.S. masters runners in the over-40 age group, has been co-writing a twice-monthly column on running and fitness in the Monterey Herald for the past years with his running buddy Donald Buraglio. They decided to turn their best columns into a book, and The Running Life was born. Written in a friendly, conversational tone, their 98 columns have covered everything from sex to finding happiness—all offering a look at life from a runner's perspective. Their book also includes a section on the Big Sur International Marathon. Dove, whose father and son also went to Cal, serves on the Big Sur Marathon's board of directors.
The Sights and History of Arnold, Murphys and "Copper."
Author: H. Stuart "Stu" Manners, BS 51
H. Stuart "Stu" Manners, BS 51, details the history of more than 20 small villages and cities along the Highway 4 Ebbetts Pass Corridor in Calaveras County in The Sights and History of Arnold, Murphys and "Copper." Manners begins with the goings-on of the region's indigenous population and then continues with the history of Murphy Ranch and Telegraph City, one of a handful of ghost towns left in the county. He describes the major discovery of copper in the 1860s and the formation of Copperopolis. While Manners also describes the history of the Mother Lode city Angels Camp, even more detail of that town can be found in his first book, A History of Angels Camp.
The Ten Faces of Innovation
Author: Tom Kelley, MBA 83
Publisher: Crown Business, 2006
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels
Author: Brooks Mendell, MBA 00
Publisher: Forest Historical Society, 2012
As the world seeks to reduce dependence on fossil fuels, wood--the oldest renewable energy resource--is becoming a direct substitute for heating and producing electricity in developing and industrialized nations. But wood is not without its issues, including sustainability, as Brooks Mendell, MBA 00, notes in Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels (Forest Historical Society, 2012). The book explores the historical context and contemporary issues surrounding wood bioenergy, including chapters on cellulosic ethanol and public policy. Mendell received a PhD in forest finance at the University of Georgia and now serves as president at Forisk, a forestry consulting and research firm.
You Can't Win If You Don't Play
Author: David T. Barry, BS 38, and Lynne C. Levesque, MBA 77
Publisher: Shadow Press, 2012
A collaboration by two alumni from different class years - David Barry, BS 38, and Lynne Levesque, MBA 77 - culminated in a book about Barry's life titled You Can't Win If You Don't Play. Levesque and Barry, who passed away in 2013, had been friends ever since meeting in 1997 at a kickoff luncheon for a new Haas Alumni Network Boston Chapter. The book is a combination of entrepreneurship story, business guide, life lessons, and family history with a historical backdrop dating back to World War I.
"Barry violated many of the rules of starting your own business," Levesque says, noting he had no business plan when he founded his own consulting company after working for others for 16 years. Instead, he focused on building lifelong relationships, networking, and giving back to others.. "Everybody knows the stories of Jack Welch and Steve Jobs," Levesque explains. "But there are a lot of successful leaders in small businesses who have stories that they want to pass on to the next generation."
Zbig: The Man Who Cracked the Kremlin
Author: Andrzej Lubowski, MBA 86
Publisher: Open Road Distribution, 2013
Polish journalist and former business executive Andrzej Lubowski, MBA 86, has written an unconventional biography of Zbigniew Brzezinski, a key actor in the last half-century of American foreign policy who served as the U.S. National Security Advisor to President Jimmy Carter and remains a popular current events commentator today. Titled Zbig: The Man Who Cracked the Kremlin, Lubowski's first book published in the U.S. (after publishing several in Poland) focuses on Brzezinski's contribution to the collapse of the Soviet Unions—his lifelong mission. Zbig also compares Brzezinski, a Polish sAmerican political scientist, with his Harvard rival, Henry Kissinger, and addresses previously unexplored issues behind Brzezinski's high-profile but controversial image, including relations with some pro-Israel groups.