Toby Sun

CEO & Co-Founder, LimeBike


Toby Sun

Toby Sun is the CEO and Co-founder of LimeBike, a smart dock-less bike share system that aims to revolutionize the first and last mile transportation in cities and colleges. LimeBike has raised $62 millions and is backed by the world leading investors including Andreessen Horowitz, Coatue, GGV, IDG, DCM, Franklin Templeton, Section 32, AME Cloud Ventures, Stanford Start-X, Kevin Durant, etc.

Prior to LimeBike, Toby was an investment director at Fosun Kinzon Capital, a $400M US-China cross border venture fund backed by Fosun Group, focusing on early and growth stage investment in consumer internet and IoT space. Toby invested in Tapingo, Grubmarket, Usens, Ding'Ding Smart Lock, and was involved in the board duties.

Prior to Fosun, Toby was a Product and Marketing Manager at PepsiCo and managed a large US-China cross border team, where he launched Gatorade in China and managed 7UP ($300M annual sales). Toby also worked as a management consultant at Monitor Group and Deloitte Consulting's San Francisco office.

Toby holds an MBA from Haas School of Business, University of California Berkeley, where he served as the Co-president of Asia Business Club.


LimeBike aims to revolutionize urban mobility, empowering people with more efficient, affordable, and sustainable transportation options. By utilizing modern mobile technology and systematically deploying thousands of smart-bikes, enabled with GPS and self-locking mechanisms, we can make bike sharing universally available and affordable with a station-less, subsidy free network unlike ever seen before. TUsers will be able to identify a bike on the street or on our app and with just two taps, will have access to $1 rides, with the ease to parking the bike at their destination. No more hunting for a distant docking station.

LimeBike is now the largest and fastest-growing dockless bikeshare operator in the U.S., with approximately 30,000 bikes deployed, and available in 37 markets and 3 countries across the globe (25 cities and 8 university campuses). LimeBike always seeks to partner closely with cities, colleges and businesses to provide dockless, subsidy-free bike share services and promote urban mobility for residents and visitors. Rides cost one dollar for 30 minutes or fifty cents for students. Since launch in June 2017, the company has logged over a million trips and half a million users.

HaasX: Ideas Worth Sharing

Emceed by Kellie McElhaney, Adjunct Associate Professor, Institute for Business & Social Impact and Director, Center for Equity, Gender, & Leadership

The pace will be fast. The ideas will fly. Join an extraordinary group of Berkeley Haas alumni who will, in five minutes or less, share ideas that challenge our assumptions. These speakers conclude the day with presentations that inspire, engage, and provoke conversations that matter.

Twitter @tobysun / @Limebike