John Riccitiello led the transformation of Electronic Arts (EA) from a packaged goods game company to a global leader in interactive entertainment. Under his leadership, EA saw an aggregate increase in game quality and its online, mobile, and digital revenues grew to exceed $1.6 billion. Earlier in his career, he was president and CEO of Wilson Sporting Goods then Sara Lee. He also held executive positions at Häagen-Dazs, PepsiCo, and Clorox. He currently serves on the Haas School Board and on the Board of Councilors for the USC School of Cinematic Arts.