John Riccitiello is CEO of Electronic Arts, a global leader in interactive entertainment, where he served as President/COO from 1997 to 2004. Prior to joining Electronic Arts in 1997, Riccitiello held leadership positions at Pepsico, Sara Lee and Wilson Sporting Goods. During Riccitiello's first engagement at EA, revenues more than quadrupled to over $3B and profit expanded more than tenfold. In 2004 Riccitiello co-founded Elevation Partners, a private equity firm focused on market-leading media and entertainment businesses. John returned to EA as its CEO in 2007 and introduced several initiatives related to innovation, product quality, and direct-to-consumer distribution of digital content. John serves on the Haas School Board.