eHAN - Haas Alumni Network e-newsletter

September 14, 2007

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E V E N T S

Monthly Web Calendar

Sep 15 - Berkeley
Berkeley-Columbia Gala

Sep 15 - Shanghai
Knowledge Creating

Sep 15 - Taipei
MBA Fair Tour

Sep 17-20 - San Francisco
G5 Growth Conference

Sep 18 - New York
Happy Hour

Sep 18 - Beijing
Haas/Cal Networking

Sep 24 - Los Angeles
Invester Trading

Sep 29 - Switzerland
Business Conference

Oct 2 - Boston
Cross B-school mixer

Oct 4 - New York
Dean Campbell, Jennifer Aaker, Scott Galloway

Oct 13 - Berkeley
HOMECOMING

Oct 18 - San Francisco
Networking

Signature Events :

Oct 13 - Berkeley
Homecoming

Nov 2 - San Francisco
Haas Gala

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N E W S	Careers	Learning
Celebrate Homecoming, Saturday, October 13 Kick your networking into high gear and then come watch the Cal Bears kick, pass, and run their way to victory over Oregon State as part of the annual Haas Homecoming Celebration on Saturday, October 13. Full Story Haas Named Fifth Best B- School for Hispanics Hispanic Business ranked the Haas School number five in a ranking featuring the top ten business schools for Hispanic students. Full Story New Center for Energy and Environmental Innovation to Hold Kickoff on Sept. 19 Lead by the Haas School, the new center will be a campus-wide partnership of nine distinct UC Berkeley departments involved in energy and environmental issues. It will bring together students, researchers, business, and govermnent to help catalyze applied innovations in the energy and environmental fields. More Info Haas Awards First Investment Banking Fellowships Six Full-time Berkeley MBA students will become the first-ever recipients of Haas Investment Banking Fellowships. Full Story Professor Developing Nuclear Detection Technology A team of UC Berkeley researchers that includes Haas School Professor Dorit Hochbaum was recently awarded a $7.1 million federal grant to develop nuclear-detection technology to better protect the nation from terrorist threats. Full Story Berkeley MBA Students Swim Lake Tahoe for Charity Battling the elements, Berkeley MBA students Matt Evans, MBA 08, and Ken Wallace, MBA 08, and four friends swam across Lake Tahoe and back to raise money for the League to Save Lake Tahoe and for the National Brain Tumor Foundation. Full Story Virtual Worlds at the Entrepreneurs Forum, Sept. 20 Robin Harper, the vice president of marketing and community development at Linden Lab, the makers of the virtual community Second Life, will deliver a talk on the entrepreneurial opportunities created when technology blurs the line between virtual worlds and the physical world at the UC Berkeley Entrepreneurs Forum event. Full Story Students to Reach Out in San Francisco, Oct. 11-14 Berkeley and Stanford MBA students have joined forces to organize this year's annual Reaching Out Conference, a student-run, educational networking and recruiting organization for lesbian, gay, bisexual, and transgender (LGBT) MBA students. Full Story Undergrad Team Places Fourth in Thailand The Haas undergraduate team was the third runner up in the Thammasat Undergraduate Business Challenge hosted by Thammasat University in Bangkok. Full Story Aaker, Campbell to Visit Big Apple Chapter, Oct. 4 HAN's New York Chapter will host Dean Campbell and marketing professor Jennifer Aaker at the Michelangelo Hotel on Oct. 4th. Aaker, an authority on consumer psychology will speak about consumer-brand relationships. Haas students consistently rate Jennifer Aaker as one of the School's best professors. Come discover why. More Info / Register
News	C A R E E R S	Learning
Innovations in Networking - Homecoming, October 13 Heather Hollick EWMBA 04 At the Haas School "What distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins." Inspired by the work of best-selling author, Keith Ferrazzi (Never Eat Alone), Haas alum Heather Hollick will lead an interactive seminar, share her considerable networking experience and advice, and provide tips on how to use the services of LinkedIn, Plaxo and Xing to supercharge your networking activities. This seminar is free. Register NEW SERVICES! Saturday Career Advising Services for MBA Alumni To schedule an advising appointment for a one-hour Saturday coaching session, please send an email to alumnicareers@haas.berkeley.edu September 8, October 20 - 10 am to 12 pm Advisor: Pat DeMasters September 29, October 6 - 10 am to 12 pm Advisor: John Morel November 17, December 8 - 10 am to 12 pm Advisor: Ainka Fulani Undergrad alumni: please see the Cal alumni career advising services website
News	Careers	L E A R N I N G
Market Research for Decision Makers: Translating Market Info Into Profitability At the Haas School Five day course: Sept. 26, 27, 28, Oct. 25, 26, 2007 More Info / Registration You understand the importance of knowing your customers and your market, but how do you decide which research tools best fit your unique needs? And how can you drive the best results from each research dollar you spend? The Market Research Program at the Haas Center for Executive Development is designed to provide you with the latest, most effective market and design research strategies and tools. Learn: What kinds of marketing questions can be answered with what kinds of research How to integrate research in the product development process How to make the most profitable product, price, promotion, and place decisions How to use most market research tools including some new and innovative tools How to use research to maximize your firm’s ROI
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eHAN is published by the Alumni Office at the Haas School of Business. Much of the content originally appeared in Haas NewsWire, an internal Haas School communication published by the Marketing and Communications Office. We welcome your comments and suggestions. Copyright 2007 Haas School of Business, University of California, Berkeley. Having trouble viewing this email? Go to http://haas.berkeley.edu/alumni/pubs/ehan/ehan-08-31-07.html in your Internet browser.