Path-Bending Leadership for the New Economy

Twenty-first century companies are in great need of innovators. In many areas, from healthcare expenditure to energy and water consumption to public education, our economic status quo will lead to almost certain failure. We need path‐bending leaders to move us off these unsustainable paths. We need people who will define what’s next in our markets and societies.


Path-bending leadership is about putting new ideas to work effectively and responsibly in every corner of your organization. It is about energizing and inspiring those around you to achieve.  It's about proactively sensing and framing the challenges of your organization, and marshaling resources toward adaptation and innovation. 


To help you discover the key to this style of management, this year's Alumni Conference will bring together top Haas faculty and industry experts, some of them fellow alumni, to share essential insights on topics ranging from negotiations to brand relevance to managing career transitions.


Equally important, you will have the opportunity to network with classmates and the school's groundbreaking thinkers and visionaries who are defining what's next in our markets and societies. Join us for a memorable day back at Haas.


Saturday, April 30, 2011

8:30 am




8:30 - 9:30 am

Bank of America Forum/Courtyard


Coffee Corners for MBA Reunion Classes


9:30 am

Andersen Auditorium


"Path-Bending Leadership: Redefining the Business Graduate"
Rich Lyons, BS 82 (bio), Bank of America Dean
Introduction by Ezra Roizen, BCEMBA 04/05, Chair, Alumni Relations Council & Partner at Ackrell Capital

10:00 - 11:00 am
Andersen Auditorium

Opening Keynote Speaker


"The Pandora Story: The Long and Winding Road — Building a Viable Company from Vision"

Tim Westergren (bio), Chief Strategy Officer & Founder, Pandora Internet Radio
Introduction by Pandora Board Member, Larry Marcus, MBA 93


11:00 - 11:15 am



11:15 - 12:30 pm



Morning Sessions (Select one)


"Confidence and Overconfidence"
Don Moore (bio), Associate Professor, Management of Organizations Group, Haas School of Business

"Dynamic Directors, Dynamic Nonprofit Boards" (Morning Session)
Nora Silver
(bio),Adjunct Professor and Director of the Center for Nonprofit and Public Leadership, Haas School of Business.
Paul Jansen (bio), Director Emeritus, McKinsey & Company

"Global Poverty: Challenges and Hopes in the New Millennium"
Ananya Roy (bio), Professor, Department of City and Regional Planning; Education Director, Blum Center for Developing Economies; co-Director of the Global Metropolitan Studies Center, UC Berkeley

"The New Career Normal: Transitions"
Sally Thornton, President and Co-Founder of Flexperience + alumni panel


12:00 - 5:00 pm
Bank of America Forum/Upper Level

Research Study
Join us for a brief survey about how Haas alumni lead across sectors, and how the Center for Nonprofit and Public Leadership can support you in these leadership activities.


12:30 - 1:30 pm

Bank of America Forum/Courtyard






- Haas@Cal/LinkedIn Café
- Info tables: YEAH, CEE, Haas@Work, Lester Center, Haas Gear, Bay Area Alumni Chapters



MBA Class of 2010 Career Discussion
"How is it going?"



12:30 - 5:00 pm

Bank of America Forum/Upper Level



Experience Research!
Participate in a survey about the impact your business school experience had on your career!

1:30 - 2:45 pm


Andersen Auditorium








Afternoon Sessions (Select one)


"Forget Brand Preference Competition, Win the Brand Relevance War"
David Aaker
(bio), Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, and Author, Brand Relevance: Making Competitors Irrelevant

"Leveraging Your Team's Collective Intelligence"
Cameron Anderson (bio), Associate Professor, Management of Organizations Group, Haas School of Business

"Estate Planning after the 2010 Tax Law"
Kevin Crilly (bio), Director, Gift Planning, University Relations

"Strategic Giving: How Informed Donors Maximize Social Impact"
Nora Silver
(bio), Adjunct Professor and Director of the Center for Nonprofit and Public Leadership, Haas School of Business.
And students from the Strategic Philanthropy Class of 2011

2:45 - 3:00 pm



3:00 - 3:50 pm


Andersen Auditorium


Panel Discussion


"Dot-com, Dot-bomb. Entrepreneurs Soldier On"

ModeratorAndre Marquis, MBA 96 (bio) - In 1996 Director of Marketing, CyberGold; In 2011 Executive Director, Lester Center for Entrepreneurship, and a serial entrepreneur.

  • Kevin Brown, MBA 96(bio) –In 1996 VP and Founding Team, Inktomi; In 2011 CEO, Coraid
  • John Hanke, MBA 96 (bio) – In 1996 Producer, 3DO; In 2011 VP Product Management for Geo at Google
  • Jed Katz, MBA 96 (bio)– In 1996 Founder, Rent Net; In 2011 Managing Director, Javelin Venture Partners
  • Rhonda Shrader, MBA 96 (bio) - In 1996, Associate Consultant, Healthcare Strategy and Operations; In 2011: Founder & CEO, DogMom Enterprises and VP, Marketing @ Thrive Research
  • Ben Wilson, MBA 96 (bio) - In 1996 Founder, Consumer Health Interactive; In 2011 Board Member at CA State HIE/HIT Advisory Board; Director, Healthcare Strategy, Healthcare IT Program Office at Intel Corporation, Founder of Consumer Health Interactive


3:50 - 4:00 pm



4:00 - 5:00 pm


Andersen Auditorium

Keynote Presentation


"The Economic and Real Estate Outlook: Will the Recovery Continue?"
Ken Rosen (bio), Chair, Fisher Center for Real Estate and Urban Economics, Professor Emeritus, Haas Real Estate Group at the Haas School of Business


5:00 pm Conclusion