Communications and Branding
Create a Facebook page that is linked from your website. Compared to a group, a page enables a chapter to create an authentic and public presence on Facebook.
Name the group with searchability in mind. For example, 'Boston Chapter -- Haas School of Business' is more easily found than 'BHAN Boston.'
If your chapter rarely plans an event, do not set up a Facebook page. Similarly, do not start a page and let it die. Keep your Facebook page fresh and interesting with current news and photos.
Recruit a board member who actively uses Facebook to manage your page and click here to see an example of a terrific Facebook page.
In lieu of establishing a chapter-specific handle, consider tagging all your chapter tweets with #haasalumni.
If a board member already has a following on Twitter, ask him/her to re-tweet information about your chapter. If not, build an audience by sharing information that is meaningful to alumni in your region.
Here's an example: "Residential real estate is up 18% in LA this year. Learn why at Berkeley Haas alumni chapter event, 3/23."
LinkedIn is best used to post jobs and relevant business content. If a board member can seed your LinkedIn group with relevant content of this nature, the LinkedIn group is sure to draw a following. See an example of a great LinkedIn Group.
To establish a formal subgroup of the Berkeley Haas Alumni LinkedIn group, contact firstname.lastname@example.org.
Tip: The best social medium to promote events is a Facebook page in tandem with emails. If you use LinkedIn to promote an event, update your entire LinkedIn network through your individual profile. This is the best way to bring positive attention to the event and, more importantly, the work of your BHAN chapter.
View examples of effective messaging from chapters.