MBA Program

Marketing Group

MBA Program

The marketing professors at the Haas School are leading researchers in marketing strategy (theoretical and empirical), quantitative behavioral modeling, and consumer research. Faculty members investigate substantive issues such as pricing, market entry, distribution channels, e-commerce, consumer choice, the role of emotions, and managerial decision-making. They are widely recognized for their capability to create cutting-edge knowledge and new theories in the marketing field as well as its related fields such as economics and psychology.

In addition to the core faculty, the group draws on leading marketing practitioners to provide Haas students with the innovative and managerially relevant knowledge in marketing.