SICS - Summer Institute in Competitive Strategy

All interested researchers are invited to participate in the 16th SICS, Summer Institute in Competitive Strategy, which is scheduled to take place on June 25-30, 2018, at the Haas School of Business, University of California, Berkeley. The purpose of this meeting is to provide a setting which enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work.

The research area will be competitive strategy broadly defined, including both theoretical and empirical work. Topics covered may potentially include pricing, price discrimination, brand equity, brand strategies, brand extensions, digital marketing, product design, new product development, advertising, promotion, distribution channels, sales force management, e-commerce, customer relationship management, strategic alliances, social media marketing, customer retention, lifetime value of customers, customer equity, and psychological phenomena relevant for competitive strategy. The conference will have a Data Analytics & Marketing special session day on June 30, which will be coordinated by Przemyslaw Jeziorski and Andrew Sweeting.

The meeting will consist of the presentation of approximately twenty research papers over the six days of the meeting. Each presentation will take an hour and a half, which includes presentation and discussion. In addition, time and space will be provided for the participants to engage in discussions and joint research. Past supporters of the conference include ISMS, IBI and MSI.

Throughout the year, updated information on SICS will be posted here.

Registration: Standard registration for the meeting can be made by contacting Adriana Macias (, 510-642-4041) by May 15, 2018. Please provide your name, affiliation, email address, and telephone number. Last-minute registration at the meeting will also be available. The registration fee is $280.

Papers: Researchers interested in submitting a paper to be presented at SICS should submit the paper or abstract by January 31, 2018 to, indicating if the submission is for the main meeting, or the special session on Data Analytics & Marketing.

Except for the special session, the papers to be presented will be selected by the SICS 2018 Co-Chairs based on quality, relevance to competitive strategy, and facilitation of breadth of topics discussed. The papers for Data Analytics & Marketing will be selected by the special session coordinators. Some preference may be given to papers by junior faculty and some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by May 31, 2018.

Doctoral students: Doctoral students interested in competitive strategy are welcome to apply by April 15, 2018 at All applications should include a resumé and a recommendation from their thesis adviser. Accepted students do not have to pay the registration fees and limited financial support to assist with travel expenses may be available upon request.


Zsolt Katona
Harikesh Nair