Haas NewsWire

Haas NewsWire, January 24, 2000

Haas Does Well in Two Business School Rankings
Launching the Second Annual UC Berkeley Business Plan Competition
Haas Faculty Well Represented at the World Economic Forum
Second-Year MBA Named CEO of Funded Brazilian Venture
Proctor and Gamble Supports the International Business Development Program
Reserving a Room at Haas
Haas in the News
Faculty News
Happening at Haas

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The Haas School places number 1 in the world in a new ranking of business school research conducted by the Financial Times and 4th place overall among US business schools in a separate ranking by Forbes magazine. The Financial Times ranks Haas 12th overall in the world, and 9th overall among US business schools.

The Financial Times research ranking is based on the number of articles published in academic journals, and Haas moves up from 5th place last year. In the brand new Forbes survey, the Haas School's ranking beats such renowned MBA schools as the University of Pennsylvania's Wharton and the University of Chicago. Haas' tuition is termed "a bargain." More details on the Forbes ranking can be found at http://www.forbes.com/forbes/00/0207/6503100a.htm.

In addition, alumni recommendations place the Haas School 3rd in entrepreneurship, ahead of Stanford. Haas also does well in the number of female students, coming in 9th, in the area of information technologies, where the School places 10th, and in IT salaries, where the Haas School places 8th, based on alumni recommendations.

"We are proud of our world-class faculty and students," responds Jay Stowsky, associate dean for school affairs. "We appreciate it when the business school rankings accurately reflect the extensive impact our faculty, students and alumni are having on both the theory and the practice of management. Good for Forbes and good for the Financial Times for asking the right questions and speaking the truth!"

Forbes bases its rankings on a comparison of the costs of getting an MBA to the monetary rewards of having an MBA. The survey divided business schools into national and regional categories based on the cost of going to school. Forbes compared the compensation of the class of 1994 just prior to matriculation to their salary four and a half years later. Then they added in the cost of the degree and lost income. The end result was a ranking based on how long it took to recoup the cost of the MBA and which schools provided the greatest increase in earnings. Harvard, Dartmouth, and Stanford took the first 3 spots in the ranking, with Haas 4th, ahead of the Anderson School at UCLA which came in 5th.

The Financial Times ranking was based on a survey sent to the school, an alumni survey, and an independent assessment of research. Different factors from salaries to research to international placements were weighted and quantified to create the final rankings. More details can be found at http://www.ft.com/ftsurveys/sp888e.htm.

Stowsky concludes, "As we already know, and as this latest survey reflects, the faculty of the Haas School of Business is equal to any faculty on the Berkeley campus, which boasts more number one graduate and professional schools than any other research university in the world. The number one research university is home to the number one business school, just as it should be."

Top 5 Forbes Rankings "National" Business Schools

1. Harvard
2. Dartmouth, Tuck
3. Stanford
4. UC Berkeley, Haas
5. UCLA, Anderson

Top 12 Financial Times Rankings

1. Harvard Business School
2. University of Pennsylvania, Wharton
3. Stanford University, GSB
4. MIT: Sloan
5. Columbia University, GSB
6. University of Chicago, GSB
7. Northwestern University: Kellogg
8. London Business School
9. Insead
10. Cornell University: Johnson
11. IMD
12. University of California at Berkeley: Haas

Top 5 Financial Times Research Rankings

1. University of California at Berkeley: Haas(100)
2. MIT: Sloan (95)
3. University of Pennsylvania, Wharton (89)
4. Harvard Business School (85)
5. Cornell University: Johnson (83)

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Why enter the Business Plan Competition? Consider this -- seven of the teams from last year's competition have received over $34.9 million in venture funding. This competition is more than an academic exercise - it is about turning ideas into viable companies.

For most of fall semester, the second annual Business Plan Competition has been in planning and preparation mode. All that changes on Monday, January 31, when the official launch of the competition takes place in the Andersen Auditorium from 4:00 to 6:00 p.m. This event will give participants the information and inspiration they need to get their plans ready for the competition. Everyone interested in being a part of the competition - as an entrepreneur or as a mentor - is invited to attend.

The agenda for the launch event includes venture capitalists sharing what they look for in a winning business plan, perspectives from last year's participants on how to win and how to raise venture funding, the rules and requirements for the 2000 Competition and teams looking for help will pitch their ideas to people looking to join teams.

To date the business community has donated over $185,000 in cash and in-kind services, about triple the support of last year's competition. The increase allows competition organizers to offer over $50,000 in cash prizes to its winners. Over 90 members from the business community and the UC Berkeley faculty have volunteered to serve as competition judges or as mentors to the teams. The competition is underwritten by Sevin Rosen Funds; key sponsors include Hambrecht & Quist Asia, ComVentures, Applied Communications, Synapta, Intel, The Red Herring, campsix, Prescient Capital, Continental Capital, Hotpaper.com (one of last year's finalists), Inc., E-Lance, and Palo Alto Software.

All UC Berkeley students, faculty, and alumni and members of the local community are invited to form teams now to participate in this year's competition. For more information on workshops, an event schedule, how to join a team, how to become a mentor, or how to register for the competition, please see the web site at http://web.haas.berkeley.edu/groups/bplan/.

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Haas takes a turn on the world stage this week with two representatives from the school attending the World Economic Forum in Davos, Switzerland. Dean Laura D'Andrea Tyson and Professor David A. Aaker have both been invited to participate in the 30th annual international forum of business leaders, academic experts, and political leaders (including many heads of state) that begins on January 27. Two of this year's speakers for the Faculty Research Dialogue, World Bank President James Wolfensohn and US Secretary of the Treasury Lawrence Summers, will also be in attendance. In addition, alumnus Hirotaka Takeuchi, MBA 71, Ph.D. 77, will be speaking.

Dean Tyson will speak on a panel titled "How in the world can Japan compete? Revamping the Japanese Model." Professor Aaker will moderate two panel discussions. The first "Building and leveraging the value of brands in the information age" focuses on how new technologies are enabling branding. His second panel, "Global Marketing is great, but my country is different" examines how companies can adopt global marketing strategies in their international offices. More information on the World Economic Forum and specific events can be found at http://www.weforum.org.

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Haas lost second-year MBA Paulo Mannheimer to a successful online calendar company Elefante over the break. Mannheimer is CEO on Elefante, which received funding from Warburg, Pincus & Co. in January. Based out of his native Brazil, Elefante is Latin America's largest online calendar company and has plans to become global.

Many business schools are reporting an increasing trend of losing students to entrepreneurial ventures. The Haas School MBA Program, due primarily to its entrepreneurial focus and location near Silicon Valley, has lost only 3 students this year. MBA Program Director David Downes commented on Mannheimer's departure, "Hopefully he will finish one of these years."

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The Procter & Gamble Fund recently provided a grant of $25,000 to the International Business Development Program at Haas. Jorge Montoya, MBA 71, P&G's Global President (Food and Beverage) and a member of the Haas Advisory Board said that this support "is fully in line with our interest, as a global company, to foster development of business programs to be implemented by MBA students we see as potential for recruitment in future years."

The IBD program provides Haas MBA students the opportunity to develop international consulting skills by undertaking assignments for clients throughout the world. For further details please see the IBD web site at http://www.haas.berkeley.edu/HaasGlobal/IBDindex.htm or contact Sebastian Teunissen, director of the program at teunisse@haas.berkeley.edu.

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If you want to reserve the Wells Fargo, Helzel Room, Andersen Auditorium, or Forum/Courtyard, please e-mail "roomres@haas". Please check room availability first at the Media Services On-Line Reservations System on the Haas home page (http://www.haas.berkeley.edu). If you want to reserve classrooms, please contact Laura Pliska.

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Professor Carl Shapiro was quoted in an analysis piece on the possible long-term changes in the business world that could result from the proposed AOL/Time Warner merger in the Sunday, January 23 edition of the San Jose Mercury News. Shapiro commented that Microsoft "controls the desktop" and Time Warner/AOL does not have the same sort of lock on market share.

zipRealty was once again in the press this past weekend. This online real estate brokerage founded by Haas 1999 grads Scott Kucirek and Juan Mini went live in the fall providing a complete online home buying experience.

USA Today quoted Professor David Aaker in their January 18 issue. The article, "New CEO could change Microsoft's image" explored the possibilities of a new image for Microsoft, as a result of Bill Gates decision to leave his position as CEO. Aaker commented that it is never too late to improve a company's branding efforts.

Associate Professor David Levine was featured in the January 12-18, Berkeleyan issue. Levine commented on the AOL/Time Warner merger and explained that while the money from this merger is significant, the merger itself is not because other media companies have been consolidating for the past ten of 15 years.

Professor David Aaker was in the news again on January 19 in the New York Times. The story, "The Media Business: Advertising" analyzed the advertising campaign for the next Olympics, and observed that they are ignoring the vote-buying scandal that has plagued the International Olympic Committee for the past year. Aaker stated that ignoring the problem is the best way to deal with past scandals because mentioning it would only attract more attention to the issue.

Professor Andrew Rose's recent research on the trade impact of a shared currency was cited in the January 19 edition of the Financial Times. Rose's research examined existing currency unions and found that countries trade more when they share a common currency.

On January 21, USA Today highlighted professor Brett Trueman's statistical analysis study in their article "Net investors follow stats Page views, profit keys." In this study, Trueman and his co-authors analyzed the traits Internet companies with the highest market values had in common.

Adjunct Professor Mario Rosati is heavily quoted in the 1999 Red Herring Guide to Professional Services. "Creative Financing" details the unique financing system Rosati uses at his law firm, Wilson Sonsini Goodrich & Rosati, when taking on startup clients with little or no money.

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Faculty News

Assistant Professor Jonathan Berk and Associate Professor Richard Stanton have been appointed associate editors of the The Journal of Finance.

Gary McBride, lecturer in the accounting group and expert in taxation, has been appointed executive director of the Center for Financial Reporting and Management. He will spend 50% of his time as director and 50% teaching.

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The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

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