Haas NewsWire

Haas NewsWire, February 8, 1999

Nortel Chooses Haas for Leadership Program
Guest Speakers Are a Growing Haas Phenomena
Latest B-School Ranking: The Financial Times
IBD: Developing Businesses in Developing Nations
Biz Plan Contest Sign-ups
Awards, Achievements, & Announcements
Free HIV Testing
Happening This Week

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Nortel Networks has chosen the Haas School of Business at UC Berkeley as one of the universities in its Enterprise Solutions Leadership Development Program (ESLDP).

The Enterprise Solutions Leadership Development Program is intended to produce well-rounded technology leaders capable of managing effectively in an increasingly fast-paced and complex business environment. The program will provide many opportunities for Nortel Networks to work in partnership with the Haas School. Benefits for the school include grants, internship opportunities, guest speakers, technology support, and marketing challenges. The partnership will provide Nortel with opportunities to dialogue with Haas professors and to provide case studies for Haas classes.

Nortel Networks has also set a hiring target of three Haas graduates per year. To date, the company has interviewed eight Haas MBA students. Three were invited to second interviews at Nortel Networks facilities, resulting in one job offer. The company will also have a campus presence this week, when it is scheduled to recruit for summer interns.

"We are honored that Nortel has selected the Haas School for this program," said Laura Brehm, assistant dean for development and alumni relations. "Establishing partnerships such as this one form an important part of Dean Tyson's plan to build better connections between the Haas School and the business community."

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The proliferation of guest speakers is a growing trend in and outside of the classroom here at Haas, though spicing up learning with presentations from top executives is not a new concept. It offers students the chance to interact with their future employers who are also cutting-edge practitioners and often prominent Haas alumni. Alumni or not, visiting speakers are likely to return to their respective industries as Haas School advocates, and that strengthens the school's and the students' links to the business community.

Both the MBA and undergraduate programs have introduced new courses and expanded existing classes with speaker presentation formats. Jay Swaminathan is teaching the MBA "Operations Management" core course this spring with help from AT Kearney. Niul Burton, MBA 86, vice president, gave students a real-world overview of operations consulting during the first class meeting. Another team of Kearney consultants will come back to class to present specific tools and problem solving techniques once the course gets underway. Another core class, "Information Technology," also features business leaders in the world of high tech such as Paul Otellini, executive VP, Intel, who will present to the class tomorrow night at 6 pm.

Undergrad program director and teacher Dan Himelstein is launching "Perspectives on the Global Economy" this spring, an undergraduate elective that brings a different speaker to class each week to address global business issues. The speaker list draws on such Haas talent as Rich Lyons, BS 82, and Brian Rowbotham, BS 72, MBA 73, president of Rowbotham & Company.

Another key measure of the popularity of guest speakers with students is the striking enrollment increase in "Managing Corporate Responsibility," a seminar class introduced into the curriculum last spring and sponsored by Students for Responsible Business (SRB). Last year, ten students took the course. Sixty students enrolled this semester, due in part to the tremendous lineup of socially responsible executives booked by Ed Campaniello, SRB president and GSI for the course. This year's speakers are mostly CEOs, including the chief executives of Timberland, Odwalla, and Aqua International Fund. Campaniello says bringing in such heavy hitters is not a difficult sell: "They enjoy speaking to a passionate audience of future business leaders." The fact that Haas is in the Bay Area doesn't hurt either, he added.

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The Financial Times took its turn at ranking European and American business schools on Monday, January 25th. The study looked at 50 schools, and ranked them according to data collected from business schools and from the alumni of the class of 1995. Haas fared third for its number of women students, fifth for faculty research, and fourteenth overall. The article is posted on the Haas in the News Bulletin Board in the corridor between the student lounges and the computer center. The Financial Times runs a special section called Business Education every Monday.

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January marks the onset of an annual rite of passage for sixty first-year MBAs in the International Business Development (IBD) program at Haas. IBD, a cornerstone of international business education at Haas, is a two-semester program that starts in January with course work, followed by an overseas project in late spring, and finishes with reports and reviews the following fall semester.

Eager to get involved with expanding businesses overseas, new students begin preparing for IBD projects, the location, client, and scope of which varies widely and can change up until the last minute. So far, IBD has confirmed projects for a micro credit startup in Zimbabwe, an Internet-related strategic plan for China, and a market-entry plan for Mexico.

But IBD is always looking for more clients and interesting student consulting opportunities, says IBD director Sebastian Teunissen. This year, Teunissen plans to further diversify the breadth of experiences available to students. In order to branch out, he explains, "We must raise financing for specific projects that are not funded by corporations."

The unfunded projects are with The Grameen Bank in Bangladesh, a nonprofit organization that helps people raise themselves out of poverty by providing micro-loans and other services to support income-generating activities.

The Grameen Bank has requested four teams of MBA consultants to work in their extensive operations throughout Bangladesh. Haas students would help develop strategies and perform studies to improve telecommunications, venture financing, and manufacturing operations in poor rural areas. The Grameen projects have both social and intellectual appeal according to Teunissen. "This is an opportunity for students to see how their business skills can immediately and dramatically affect people's lives," he said.

IBD is more than just a course. It is a tangible sharing of the education, training, and experience of Haas students with the global community. To find out more about the IBD program and how to get involved, visit the IBD Web site or contact IBD director Sebastian Teunissen at teunisse@haas.berkeley.edu.

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Information Rules, the widely-read collaboration by Haas professors Hal Varian and Carl Shapiro, continues to receive broad praise in the national media. The book is reviewed in the February 5th edition of Fortune magazine. Fortune interviewed and photographed Hal Varian for the story that touts the book's solid application of economic principles in unraveling the new information-based economy. Also noted in the one-page article is Varian's post as dean of UC Berkeley's School of Information Management and Systems, the first school of its kind in the country.

Professor Jim Wilcox was featured in the San Francisco Chronicle op ed page on February 2nd. His missive on saving social security analyzes the variables and makes specific government recommendations. Read it by clicking here.

Scott Galloway, MBA 92, CEO of Prophet Brand Strategy, joined Michael Krasny on KQED's daily radio show Forum on Friday, February 5th. The broadcast was held at San Jose's Tech Museum of Innovation to discuss the direction of technology. Galloway, representing the Bay Area's young and influential high-tech entrepreneurs, was among a distinguished panel of experts, along with Jason Pontin, editor-in-chief of Red Herring magazine; Clifford Stoll, author of Silicon Snake Oil; and UC Berkeley Professor of Computer Science and Information Management Systems Doug Tygar.

Professor David Aaker was an active participant in the World Economic Forum held in Davos, Switzerland, last week. He was on a panel on global branding with Roger Enrico, CEO of Pepsi, Harald Einsmann, president of P&G Europe, and Howard Stringer, president of Sony USA, as well as on a management panel with Lawrence Bossidy, CEO of Allied Signal, and Thomas Stewart. Aaker also hosted lunch with a Fortune magazine editor on branding on the Web with Esther Dyson and Mark Thompson, president of Charles Schwab, and a dinner on branding with John Quelch, dean of London Business School.

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1999 UC Berkeley Business Plan Competition registration begins this week. Sign-ups begin Wednesday, February 10th, and continue through Monday, February 15th. Register on-line at http://web.haas.berkeley.edu/groups/bplan for this exciting event. Registration requires a submission of a two-page summary and resumes of team members. An outline for the required summary can be found on-line at the above website under "Contest Rules." Email questions to bplan@haas.berkeley.edu.

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debi fidler has been selected to receive a Distinguished Service Award as part of the UC Domestic Partnership Team. debi, director of financial aid for MBA programs, was recognized as part of a team of university employees who are credited with bringing about the approval of domestic partner benefits coverage to UC systemwide employees.

David Teece was selected by the California Management Review (CMR) editorial board and a panel of executives as the winner of this year's Anderson Consulting Award. The annual award is presented to the CMR author whose article made "the most important contribution to improving the practice of management." Teece's article, "Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intangible Assets," appeared in CMR's special 40th anniversary issue on "Knowledge and the Firm, " guest edited by Robert Cole. Teece is the second Haas faculty member to win this award since its founding in 1983. David Aaker received the Andersen Award in 1995 for "Building a Brand: The Saturn Story." Teece will formally receive the award and lecture on his article on Friday, February 26th, at 4 PM in the Wells Fargo Room. The event will be followed by a reception for students, faculty and staff. CMR will distribute reprints of his article to faculty and all Haas students prior to the lecture.

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Free HIV testing is provided by the City of Berkeley on the first Tuesday of every month. Drop-in between 4-6 pm at the Tang Center, 2222 Bancroft Way Second floor. Results of the oral test are available in one week. Call Health Promotion at 642-7202 with questions.

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(free and open to interested students and faculty)


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