Haas NewsWire

Haas NewsWire, February 11, 2002

2002 UC Berkeley Business Plan Competition off to a Strong Start
Haas MBA Students Place at Babcock Marketing Competition
Cisco and Deloitte Undergraduate E-Business Case Competition Kicks-off
New Owner for Jimmy Beans, but Favorite Menu Items Remain
The Future of Television Discussed at Haas/Boalt Roundtable
Haas in the News
Happening at Haas

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Venture capital funding may have been scarce in 2001, but the 66 teams of entrepreneurs who last week entered this year's fourth annual UC Berkeley Business Plan Competition aren't letting that stop them.

UC Berkeley Business Plan Competition organizers spent last week mailing out each team's executive summary submissions to over 30 top venture capitalists in Silicon Valley for review. Each submission will be reviewed and commented on by a team of three venture capitalists. By Friday, February 22, the VC judges and organizers of the competition will decide which teams to invite back to the semi-final round of the competition, scheduled for April 12.

According to competition organizers, the executive summaries from this year's contestants reflect many of the hottest trends on the minds of VCs in 2002. By far the largest number of this year's submissions were focused on the life sciences. Over a third of this year's entrants (compared to less than 10% of the entrants in 2001) are focused on biotech-related business, a space that is generating increasing interest from venture capitalists.

This year's entrants again represented the heart of Berkeley's entrepreneurial spirit. Cross-discipline teams from across campus - including the Haas School, the College of Engineering, the School of Information Management and Systems, and Berkeley alumni - paired up for this year's competition. Teams also represent UCSF, in a new partnership with the competition designed to attract more entrants from the life sciences sector.

In just four years, this student-run event has become one of the preeminent business plan competitions in the country and helped raise more than $112 million in venture capital financing for its entrants. Last year, the competition's first winner, Timbre Technologies, sold for $138 million to Tokyo Electron Limited. Every semi-finalist team gets paired with mentors who are experts in their fields to help bring the teams along.

This year, teams will compete for $90,000 in cash and in-kind prizes, with $50,000 going to the first place winner, $25,000 going to second place, and $10,000 to third. A $5,000 "People's Choice Award" will go to the audience's favorite during the competition's public event on April 24, held in the Arthur Anderson Auditorium at the Haas School.

In early April, teams that are invited to the semi-final round will submit full business plans for a more serious round of scrutiny from venture capitalists. The top eight finalists will then pitch their business ideas behind closed doors to senior VCs, and then again to the public in the final event on April 24th.

Check http://bplan.berkeley.edu/ for more information.

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A team of Haas MBA students placed third in a recent case competition that examined the marketing of HIV/AIDS drugs in South Africa. Eight leading business schools participated in the 12th annual Babcock MBA Marketing Case Competition held January 31 to February 3 at Wake Forest University's Babcock Graduate School of Management in Winston-Salem, North Carolina. Harvard placed first and University of Texas, Austin was second.

The Haas team included Jay Badenhope, MBA 02; Kerry Barthold, MBA 03; Jason Daniel, MBA 03; Ali Eagleson, MBA 02; Nancy Iverson, MBA 02; Eric Meyerson, MBA 02; and Jason Saculles, MBA 02. Teams from Cornell University, Columbia University, the University of North Carolina at Chapel Hill, Yale University, and Wake Forest also competed.

The student teams had 36 hours to develop a plan for GlaxoSmithKline to market HIV/AIDS drugs in South Africa. "We suggested establishing a branded foundation with cash and at least one million doses of HIV drugs," said Haas MBA student Eric Meyerson. "The foundation would then partner with non-governmental organizations to build a treatment infrastructure in Africa. The client (who did not perform the case judging) told us they were extremely impressed with our ideas and that we should 'watch the news' to see what they use." The case and the sponsor's identity remained undisclosed until the teams received the case on Thursday, January 31.

The five-judge panel included Dr. David Ho, scientific director of the Aaron Diamond AIDS Research Center and Time magazine's 1996 person of the year; Claude Allen, deputy secretary of the Department of Health and Human Services; Stephen Jones, senior vice president and chief marketing officer of The Coca-Cola Co.; Marian Chapman Moore, associate professor of marketing at Duke University; and Dr. Peter Moore, medical and corporate affairs director for GlaxoSmithKline South Africa. Charles Kennedy, associate dean for academic affairs and the director of the Flow Institute, wrote the case.

More information on the competition is available online at www.mba.wfu.edu/case.

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Haas School undergraduate students have a chance to work not only on a real-world problem, but also to interact and network with professionals in the consulting industry as part of the third annual Cisco and Deloitte Consulting E-Business Case Competition.

Haas students interested in competing must have a minimum of three team members (four is recommended) and one student must be a non-business major. Spaces are limited, and spots are reserved on a first-come, first-served basis. Sign-ups for the competition began today, February 11, at 9:00 a.m. in the undergraduate program office.

The case materials will be available on Thursday, February 14, at noon on the Haas undergraduate web site at www.haas.berkeley.edu/undergrad/ebusiness.html. The case will be based on a current e-commerce problem that Cisco and Deloitte are facing in their business. Cases are due on February 28. Representatives from Cisco and Deloitte will conduct a preliminary review of the cases submitted and choose 15 teams to give live presentations to the judges on Saturday, March 2. Three to five finalist teams will be announced on March 7. These teams will give their final presentation before the judges on March 19.

Cisco Systems, Deloitte Consulting, the Schlinger Family Foundation, and the Haas undergraduate program sponsor the competition. It is co-sponsored by Alpha Kappa Psi and Delta Sigma Pi.

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Fans of Jimmy Beans FIFO Café in the Haas School may notice a few subtle new changes at the restaurant over the next few months. Last week Matt Parhizkar purchased the café from Jim Landes and Haig Krikorian, who have run the café for five years. Parhizkar brings with him fifteen years of restaurant experience, having owned restaurants around the Bay Area and in Santa Barbara. While Landes and Krikorian were looking to sell the on-campus branch of their business, Parhizkar wanted to own a business on campus. "I wanted to be on campus and to be part of such a diverse university."

Don't be alarmed that your favorite salad dressing or croissant will disappear. Parhizkar purchased the recipes for many of the sauces, and the rights to continue pastry delivery from the original Jimmy Beans. To keep the transition as smooth as possible, he plans to keep much of the menu and the personnel the same for the next few months as he studies ways to improve services for the Haas community.

The restaurant will still sport the name "Jimmy Beans" for the time being. For those who have used Jimmy Beans for catering in the past, please talk to Parhizkar about arrangements for your meetings and events. In good business school fashion, he has arranged a non-competition clause with the previous owners, so Landes and Krikorian will no longer be permitted to cater Haas events through their Fifth Street Jimmy Bean's Cafe location.

Be sure to stop into the café and say hello to Parhizkar to give him a warm welcome to the Haas School. Jimmy Bean's FIFO Café can be reached by phone at 510-559-7020 or by e-mail at jbadmin@haas.berkeley.edu.

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The myriad of legal, technological, and business issues related to the emergence of interactive television and the convergence of TV- and Internet-based video broadcasting will be discussed at the Second Annual Roundtable on the Future of Television. Titled "Film & TV Production and Distribution, Old v. New Economy," the roundtable takes place on February 21 from 6:10 p.m. to 8:00 p.m. in room 140 of Boalt Hall and is free and open to the public.

"We're delighted that the tradition of joint Management of Technology-Boalt events continues this semester, beginning with the conference on the future of television," says Andrew Isaacs, executive director of the Management of Technology Program. "New technologies, the collision of television and Internet-served video, and other new media are creating turmoil for media executives and lawyers alike. A new media paradigm has yet to fully emerge."

Speakers at this year's event include Matt Zinn, general counsel for TiVo, on New Economy Models; Gary Watson, of counsel for Huron & Zieve, on Film and TV Production; and Peter Dekom, consultant, on Recent Developments.

The Management of Technology Program and the Berkeley Center for Law and Technology are organizing this event.

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Kenneth Rosen, the California State Professor of Real Estate and Urban Economics and the chairman of the Fisher Center for Real Estate and Urban Economics, was quoted in the San Francisco Chronicle on February 9 in an article titled, "Area Home Prices Falling, Falling." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/02/09/BU101791.DTL.

Terrance Odean, assistant professor in the Finance Group, was quoted in the Dow Jones News Service on February 6 in an article titled "SMARTMONEY.COM: The Economy: Crisis of Confidence." Odean commented on the growing fear in the marketplace, saying that the Enron scandal "is not a step in the right direction."

Odean was also quoted in the Washington Post on February 5 in the article "Pride After the Fall: An Investing Parable." Commenting on the recent Enron debacle, Odean said that it is difficult to bring yourself to sell a stock that has fallen sharply, and especially difficult when it is your employer's stock.

Business Week Online announced its upcoming online chat with Jett Pihakis, domestic admissions director; Peter Johnson, international admissions director; and Marjorie DeGraca, director of admissions for part-time MBA programs, on February 5 in the article, "If You Want to Head to Haas."

Hal Varian, dean of the School of Information Management & Systems and professor at Haas, was quoted in the Economist on February 2 in the article "Re-engineering in real time - Information technology will transform the company as we know it." Varian said that information technology is making monitoring much cheaper.

Brett Trueman, the Donald and Ruth Seiler Professor of Public Accounting and chair of the Haas Accounting Group, was quoted in Wired News on January 14 in the article "A Case of Optimism vs. Earnings." Commenting on technology stocks, Trueman said that it is common for a stock to run up in price prior to a quarterly report.

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