Cronks Give $1 Million for Endowed Chair

William and Janet Cronk

Longtime Haas School supporters William F. "Rick" Cronk, BS 65, and his wife, Janet, BA 69, have pledged $1 million to establish a faculty endowed chair at Haas to be assigned at the discretion of Dean Rich Lyons.

The $1 million gift will create the Janet M. and William F. Cronk Chair at the Haas School. The Cronks' gift will be matched by $1 million from the William and Flora Hewlett Foundation, which gave a landmark $110 million challenge gift to endow 100 new faculty chairs at UC Berkeley. The Haas School has the opportunity to create four chairs funded through the Hewlett Challenge.

"Leveraging the Hewlett gift to support a faculty position at the Haas School is an exciting opportunity," says Rick Cronk, retired president of Dreyer's Ice Cream and a member of the School's advisory board since 1986. "Providing funding for faculty members forever, no matter what the future financial situation may be, through an endowed chair is critical to the School's success."

Cronk, who has served twice as chairman of the Haas School Board, was named Business Leader of the Year at the Haas School in 1993. In 1977, Cronk and his partner, T. Gary Rogers, purchased Dreyer's, a $6 million firm operating exclusively in the San Francisco Bay Area, and turned it into a $2 billion international enterprise. Cronk retired as president of Dreyer's in 2003 after 26 years in the ice cream business, and Dreyer's was acquired by Nestlé in 2006.

Kingsford Capital Management Establishes Endowed Chair in Finance

Kingsford Capital Management, a hedge fund in Point Richmond, Calif., has given $1 million to create an endowed chair in finance at the Haas School.

"This is an opportunity to make a difference locally while becoming part of the Haas School community," says Kingsford partner Mike Wilkins, who started the $1.3 billion hedge fund with David Scially.

Kingsford's $1 million gift will be matched dollar-for-dollar by a gift from the William and Flora Hewlett Foundation, which has given $110 million in matching funds to endow 100 faculty chairs at UC Berkeley.

Since its founding in 2001, Kingsford has been a significant donor to Bay Area charitable organizations. Kingsford's philanthropic activities include partnering with the Golden State Warriors basketball team to support the Providence Foundation of San Francisco, a nonprofit serving the Bayview-Hunters Point community. Kingsford also works with the Oakland Athletics baseball team to support The Guardsmen, a service organization of professional men focused on helping at-risk youth.

Haas Faculty to Speak on Housing Crisis, Economy, Feb. 18

Four Haas School faculty will participate in a panel discussion titled "Good Bank Bad Bank: Increasing Financial Liquidity, Stemming Foreclosures, and Supporting the Economy" on Feb. 18.

The event, from 5:00 p.m. to 6:30 p.m. in Booth Auditorium at the UC Berkeley School of Law, will be moderated by Haas Professor John Quigley, who holds the I. Donald Terner Distinguished Professorship in Affordable Housing and Urban Policy and is interim dean of the Goldman School of Public Policy.

Speakers will include Haas faculty Jim Wilcox, the J.J. and M.B. Lowrey Professor of Business; Dwight Jaffee, the Willis Booth Professor of Banking, Finance, and Real Estate; and Nancy Wallace, who holds the California Chair of Real Estate and Urban Economics. Paul Milgrom, the Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford's Department of Economics, also will speak.

The event is sponsored by the Haas School; the Institute of Governmental Studies Center on Institutions and Governance; the Berkeley Center for Law, Business, and the Economy; The Blue Sky Initiative: New Ideas for the Obama Administration; and UC Berkeley School of Law. For more information, call (510) 642-4608 or email

Spring Speakers to Feature Fed CEO, Former Transportation Secretary, Execs from Wal-Mart, Agilent

Janet Yellen, head of the Federal Reserve Bank of San Francisco, will be among an influential group of leaders speaking at Haas this semester.

Other scheduled speakers include Norman Mineta, BS 53, who made critical policy decisions as President George W. Bush's transportation secretary in the aftermath of 9/11; John Fleming, executive vice president and chief merchandising officer for Wal-Mart; and William (Bill) Sullivan, president and CEO of Agilent Technologies.

Janet Yellen

Yellen, a Haas School professor emeritus, became a member of the board of governors of the Federal Reserve System in 1994. She was named president and chief executive officer of the Twelfth District Federal Reserve Bank in San Francisco in 2004. Yellen has written extensively on macroeconomics, specializing in unemployment.

Yellen will speak at 7:30 p.m. May 5 in the Arthur Andersen Auditorium. The event, which is part of the Dean's Speaker Series focusing on the financial turmoil, will be open to the Haas community, with seats available on a first-come, first-served basis.

Norman Mineta

Mineta, who as a child lived with his family in a WWII Japanese internment camp, went on to be elected to the San Jose City Council and then the city's mayor. He served in Congress for more than 20 years before joining both Democratic and Republican presidential cabinets. He was President Bill Clinton's commerce secretary for the last six months of his term and was appointed Bush's secretary of transportation in 2001. Mineta is now vice-chairman of Washington, DC-based public relations firm Hill & Knowlton.

Mineta will be speaking at Professor Cameron Anderson's Power & Politics class on April 2. The lecture will be open only to students in the class.

William Sullivan

Agilent's Sullivan joined Hewlett-Packard in 1976, Silicon Valley's early days before HP marketed its first PC. Sullivan worked his way up at HP in telecommunications, data communications, and computers until Agilent was spun off from the company in 1999. He became Agilent's CEO in 2005.

Sullivan will speak to the Haas community at 12:30 p.m. April 6 in the Wells Fargo Room as part of the Dean's Speakers Series.

John Fleming

Fleming was an executive at Target before joining Wal-Mart in 2000 as the chief merchant of As the retail giant's chief marketing officer, Fleming runs six divisions: apparel, entertainment, grocery, home, hardlines, and health and wellness. He also oversees the customer experience and planning, pricing, and replenishment organizations.

Fleming will speak from 12:30 p.m. to 2:00 p.m. April 14 in the Wells Fargo Room on the theme of leadership, innovation, and sustainability. The event, which is part of the Peterson Lecture Series on Corporate Responsibility, will be open the Haas community.

Haas@Work Adds New Clients, New Components

Berkeley MBA students are engaging in applied innovation in record numbers this spring as they tackle key business challenges for four new Haas@Work clients: Clorox, Panasonic, Visa, and Wells Fargo.

This is the largest number of clients to be supported in one semester by Haas@Work, an applied innovation program developed to support the school's Leading Through Innovation brand. "The program helps our students understand what it truly takes to drive innovation in a company," says Adam Berman, executive director of the Haas@Work program.

This semester also marks the first time that students from all three Berkeley MBA programs -- Full-time, Evening & Weekend, and Berkeley-Columbia -- are participating in Haas@Work, which puts student teams to work on current business challenges from ideation through implementation. Working with four firms in one semester, with industries such as financial services and electronics, and with students from all three MBA programs represents a scaling up of Haas@Work, according to Berman.

The students are lending fresh perspective to their clients through such projects as re-inventing a supply chain for a group of Clorox products, helping Visa become the currency of social networking sites such as Facebook, and building Panasonic's strength in the emerging Web consumer electronics marketplace.

In addition to scaling up, Berman notes, Haas@Work has continually evolved to create better learning experiences for students and better outcomes for clients since its launch in 2006.

The original structure features a design phase with the client and Haas staff and faculty, two to three weeks of research and preparation by the students, and a day-long session onsite with the client. This is followed by a three-month period in which students can be dispatched to implement the ideas approved by a client's executives.

Haas@Work has added a new module this semester in which students receive feedback about their performance.

Also new to the program are two sessions for students called "Observations, Insights & Imperatives" and "Getting to Go."

"The first of these training sessions gives students more time to digest what they've learned through their research, and the second gives them new ways to inspire, frame, and present persuasive recommendations to the client," says Berman.

Leaders in Tech, Health Care, Wine Headline Women in Leadership Conference

The 13th annual Women in Leadership Conference, the longest running student-organized conference at Haas, will bring high-level executives in technology, health care, and wine to the school on March 14.

Judy Estrin

Judith Estrin


Michaela Rodeno

Michaela Rodeno

High-tech leader and author Judith Estrin, who has been named three times among Fortune Magazine's top 50 most powerful women in American business, will give the morning keynote address. Estrin, CEO of JLabs, recently wrote Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy. She was formerly the chief technology officer for Cisco Systems, and has co-founded three other successful technology companies.

Michaela Rodeno, MBA 80, CEO of St. Supery, will give the other keynote address. Rodeno has held two jobs in her 37 years in the Napa Valley, both with startup wineries with international ownership: Domaine Chandon, where she served as VP/marketing, and St. Supéry, where she has been CEO since 1988. One of a handful of women in top management in the wine industry, Rodeno is also co-founder of Women for WineSense, a longtime director of Wine Market Council, an eight-year director of Silicon Valley Bank, an independent grape grower, and a mother of two.

Other speakers include Heather Mason, president of Abbott Diabetes Care; Lynelle Cameron, director of sustainability for Autodesk; and Wendy Robbins, president and CEO of Limerick Bio-Pharma.

This year's theme, "Everyday Evolution: Connect. Empower. Transform," zeros in on the small, often invisible steps behind career and life transformations. The daylong event is expected to attract 400 people, and includes industry sessions, issues panels, professional development workshops, and a wine reception.

"By focusing on the issue of everyday evolution, we would like to uncover the continuous everyday efforts that are behind each achievement, promotion, or change we want to make in our lives," says conference co-chair Lana German, MBA 09.

Morning panels will cover personal and career transformation, and practical sessions like personal branding, negotiating, and mentorship will fill the afternoon. Industry sessions include consulting, energy, technology, finance/real estate, entrepreneurship, nonprofits, marketing, and health care.

Sponsors include Genentech, Barclays Global Investors, and Abbott.

Pre-registration is required. The conference, organized by the Women in Leadership Club, is priced on a sliding scale: $30 for WIL members; $50 for students; $70 for alumni, faculty, and staff; and $90 for all others. For more information, visit

Haas Undergrads Take Third in New Zealand Competition

A team of Haas undergraduates placed third in the Champions Trophy Case Competition hosted by the University of Auckland Business School from Jan. 25 to Jan. 31.

The winning team consisted of Davis Liu and Terence Kim, both BS 09; Kristena Shen, BA 09 (Operations Research and Management Science), and Rahul Deedwania, BS 10 (Industrial Engineering and Operations Research).

During the event, students presented solutions to various cases involving New Zealand businesses, ranging from a free-range egg company to a nonprofit health care services provider. The Haas team advanced to the competition finals after prevailing over competitors from the Copenhagen Business School and Hong Kong University of Science and Technology in a preliminary round.

The final case focused on identifying strategies to expand Auckland-based Fisher and Paykel Appliances. The Haas team recommended the company expand in Asia, where there is a growing market for appliances, and invest in research and development to analyze the market size, target consumer demand, and determine return on investment.

"It was a unique opportunity to experience another country and its culture," says Liu. "We found that having analytical frameworks for cases was paramount, especially in the limited five hours we had to research, analyze, synthesize, and present the case."

Singapore Management University won the competition. University of Washington placed second, and the National University of Singapore came in fourth.

New Case Competition Focuses on Latin America

The newest Haas case competition will give students from top MBA programs the chance to win $4,000 by analyzing a business case involving Manpower Mexico.

The inaugural Berkeley MBA Latin Business Challenge, organized by the Latin American and Hispanic Business Association (LAHBA), will take place March 20 to March 21 at the Haas School. Six teams selected from 15 MBA programs, including one from Haas, will compete.

"This is a crucial tool to increase the awareness of Hispanic and Latin American business issues among the larger MBA community in the United States," says organizer Victor Ortiz, MBA 09. "The sponsors will receive fresh solutions provided by students from the top MBA programs, and participants will have the chance to network with others who share their interest in Latin America."

LAHBA is a student club that aims to raise the profile of the culture, politics, and economies of Latin America, organizing activities to allow students to interact with companies from the region. The association also facilitates international career searches, cultivating alumni and professional contacts in Latin America.

Manpower Mexico and Dreyer's Grand Ice Cream are sponsoring the competition. For more information, visit

Series to Explore Open Innovation Across Industries, Globe

Thought leaders who study the increasingly global phenomenon of open innovation, along with practitioners who use it to solve such everyday problems as keeping customers' Oreos fresh, will share their insights in a weekly spring speaker series.

The Open Innovation series will be held from 12:30 p.m. to 2 p.m. Mondays - excluding spring recess March 23 - in room Cheit 330. Sponsored by the Center for Open Innovation at Haas, the series was organized by Adjunct Professor Henry Chesbrough, who developed the open innovation paradigm, which calls for a flow of ideas beyond the walls of an organization.

"The thesis of the series is that this open process goes well beyond any single industry or geography or type of organization," says Chesbrough, executive director of the Center for Open Innovation and the author of two books on the subject. "This spring, many of our presenters hail from outside the US, reflecting the growing acceptance of open innovation around the world."

Steve Goers, vice president for open innovation and investment strategy at Kraft Foods, will speak on Feb. 23. Goers credits collaborative innovation for the recent development of All-Out Squeeze Miracle Whip, which eliminates the wasted mayo in the bottom of the container, as well as a resealable Oreo package.

Next up will be Zia Yusuf, executive vice president of global ecosystems at SAP, which reacently teamed with InnoCentive, an open innovation marketplace. He'll be followed by Dan'l Lewin, Microsoft's corporate vice president for strategic and emerging business development.

Academic speakers include university professors from Finland, Belgium, Spain, and England, as well as the Massachusetts Institute of Technology. Other speakers include business model advisers, and the director of open innovation at Hewlett-Packard Labs.

The series is co-sponsored by the Center for Information Technology Research in the Interest of Society (CITRIS). For more information, visit

Research Spotlight: Andrade and Iyer Find Gamblers Bet More After Losing

Eduardo Andrade

Eduardo Andrade

When Assistant Marketing Professor Eduardo Andrade and his wife went to Vegas for the first time, the couple agreed to gamble no more than $200 per day. But then Andrade's wife lost at the table, broke the deal, and spent more than planned. The experience prompted Andrade to ask the question, "What made her change her mind?", as part of a new research project.

Ganesh Iyer

Ganesh Iyer

Andrade and Haas Marketing Professor Ganesh Iyer, associate dean of academic affairs at Haas, answer that question in "Planned versus Actual Betting in Sequential Gambles," forthcoming in the June 2009 issue of the Journal of Marketing Research. The researchers found that in the planning phase, people behave conservatively, saying they will gamble less after losing. However, after experiencing an actual loss, individuals open their pocketbooks wider than planned.

"When gamblers haven't experienced the actual pain of loss, they make cold and deliberate assessments of how much to bet in case of a future loss," says Andrade. "Many think, 'Well, since I'll have less money, I should bet less.' When they actually lose, however, the resulting negative emotion makes them overreact."

Their findings suggest emotions can be manipulated to alter spending behavior, and the implications may reach beyond the casino to state-owned lotteries, public policy, and the issue of consumer overspending.

The researchers set up a series of experiments, with participants planning and then gambling in an electronic game resembling roulette. The participants - undergraduate students - were paid $15 each and could use part of this money to make their bets.

Each experiment followed three steps: (1) a trial (no betting) to show participants how the game worked; (2) planning, in which participants stated how much they would bet in the first game and subsequent games after a gain or loss; and (3) actual betting, when participants were offered an unexpected chance to revise their bets.

At the planning phase, participants said they would bet less after losing a previous gamble and roughly the same amount after winning a previous gamble.

However, after the first game, 40 percent of the losers changed their minds and deviated from their plan. Of that group, 90 percent bet a larger amount than they planned in the next game. In contrast, winners on average kept their promises.

"The deviations from the plan after losses surprised us for two reasons: First, participants knew everything about the gamble before planning their bets. Second, the time delay between planning and actual phases did not take longer than one minute," says Andrade. "Why can't people correctly anticipate how they would behave?"

Andrade and Iyer reasoned one main aspect differed from planning to action: emotions. When planning, people are not experiencing the loss. When the loss is felt, people overreact by increasing their stakes. The authors found that after a gain, people also deviate from the plan, but not in a particular direction; some bet more than planned and some bet less. On average, no deviation shows up.

Another experiment confirmed the emotion hypothesis. After the first game, researchers showed the losing gamblers one of three videos: the TV sitcom "Friends"; a documentary; or a depressing clip from the drama "Life as a House."

The results of the second gamble proved negative emotions affect decisions. Those who watched the depressing scenes deviated the most from their plans. Those who watched the documentary also deviated but not as much. Those exposed to the "feel good" sitcom did not deviate from their original betting plan in the second game. The conclusion: When the pain was detached from the loss, the deviation disappeared.

Mike Homer, BS 81, Tech Veteran and Haas Supporter, Passes Away

Mike Homer

Silicon Valley technology veteran Mike Homer, BS 81, a dedicated supporter of the Haas School's Center for Responsible Business, died Feb. 1 after a long battle with a rare brain disease. He was 50.

Homer played a major role in the early development of computing and the Internet, first at Apple as then-CEO John Scully's technical advisor and then at Netscape as VP of marketing. As he became well known in Silicon Valley as an influential mentor and angel investor, Homer gave back to the Haas community as a founding funder of the Center for Responsible Business (CRB) and chair of the center's advisory board.

"Mike Homer was a coach, a mentor, a friend, and a true hero," said Kellie McElhaney, CRB's founding executive director, who dedicated her new book to Homer. "Mike was a real beacon of acting in the best interest of society through his business power."

From humble blue-collar beginnings in San Francisco, Homer made his way to the upper echelons of the high-tech world through focus, determination, long hours, and a fortuitous penchant for computers.

To put himself through UC Berkeley, Homer held down a full-time supermarket job. At graduation, he landed a job as a computer applications programmer, but was soon after snatched up by Apple to develop systems software. Hit with startup fever, Homer left Apple in 1991 to head marketing for GO, one of the first developers of mobile hand-held computers.

When venture capitalist John Doerr recruited him as the VP of marketing for browser company Netscape in 1994, Homer became a major player in the creation of the commercial Internet. After Netscape was acquired by America Online in 2000, Homer went on to start another technology company, Kontiki, a provider of video-on-demand software.

"It's taken me a while to figure out that being involved in business shouldn't just be about making money," Homer said in a CalBusiness article in 2005. "It should be about contributing to society."

As a founding funder of the Center for Responsible Business in 2003, Homer hoped to teach students that they can both make money and make the world a better place at the same time.

Homer is survived by his wife, Kristina, and three children, James, Jack, and Lucy. A memorial service for Homer was held in Menlo Park, Calif., on Feb. 5.

Haas Computing Services Project Manager Brian Shafer Passes Away

Brian Shafer

Brian Shafer, a project manager for Haas Computing Services who recently expanded his role to include IT training and development, passed away Feb. 2 at John Muir Hospital, surrounded by his family, after suffering a massive stroke on Jan. 30. He was 55.

Shafer joined Haas Computing Services in early 2002 with 12 years of experience working in academic computing at California State University Long Beach and the University of Southern California. Recently, Shafer enjoyed the responsibility of sharing his expertise with Haas faculty, MBAs, and particularly fellow staff through workshops and other training opportunities.

Haas Computing Services director Zane Cooper, who worked directly with Shafer over the past several years, will remember Shafer as a professional yet easygoing person who always wore a smile. "He was quite diverse in what he was capable of doing, and you could really go to him for lots of different things around IT," said Cooper. "His breadth of knowledge was really tremendous."

Shafer moved from Los Angeles to the Bay Area in 2000 to work in the dot-com world. Before coming to Haas, Shafer spent five years in the commercial sector working as a technical project manager in software development for companies such as Yahoo!, Excite, Symantec, and CB Richard Ellis.

Shafer was also an avid camper and hiker, a basketball enthusiast, and proud supporter of his alma mater, New York's Siena College.

A memorial will be held by Shafer's family on Feb. 22 in Long Beach. Updates on this event as well as a memorial at Haas will be forthcoming. For more details or to reach Brian's family, please contact Denise Boyd at

Celebration of Bill Sonnenschein's Life to be Held March 15

A memorial to celebrate the life of educator Bill Sonnenschein, who passed away in December, will be held from 1:00 p.m. to 4:00 p.m. March 15 at International House's Chevron Auditorium.

The formal program will take place from 2:00 p.m. to 3:00 p.m. The gathering, which will also include music and refreshments, coincides with what would have been Sonnenschein's 60th birthday. The event is open to the greater Haas community, including Sonnenschein's past students.

Sonnenschein, a senior lecturer on leadership and communication at the Haas School, inspired hundreds of students, as evidenced by a blog created by some of his graduate student instructors at

Sonnenschein died from heart failure following a brief gastric illness on Dec. 29 in Madagascar. He was there as a special adviser to the president, helping the country establish an Office of Leadership and Communication for Sustainable Development.

A lecturer at Haas since 1992, Sonnenschein was integral to the teaching of leadership communication to students in the Full-Time MBA and Undergraduate programs as well as the Center for Executive Education. He also served as a faculty director to the Young Entrepreneurs at Haas (YEAH) Program and as a member of the YEAH Executive Board.

For more information about the gathering to celebrate Sonnenschein's life, please contact Arline Wyler at For directions to the International House, visit

Staff News

Alyssa Rahn Joins Development and Alumni Relations as Major Gifts Assistant

Development and Alumni Relations welcomed new major gifts assistant Alyssa Rahn on Feb. 4.

Rahn She previously worked as an executive assistant for Vinum Global, a Berkeley-based wine and spirits sales and marketing company, at UC Berkeley's Recreation Sports Facility while she was a student. She graduated from Cal in May 2008 with a bachelor's in mass communications.

Rahn describes herself as an avid foodie and enjoys cooking, movies, books, exercise (especially the RSF's Cardio Kickboxing class), and snowboarding.

Phone: 643-5106
Office: 2001 Addison Street, Suite 119A

Norma Hernandez Joins Haas as Newest Faculty Assistant

Norma Hernandez joined the Haas community as its newest faculty assistant on Feb. 9.

Hernandez has worked at UC Berkeley for twenty years. She started in 1986 and recently took a three-year break, adding that she is "back now and very glad to be."

Her main hobby is gardening, and although she admits she doesn't know the proper names of her plants, she's enamored with the whole gardening experience. She is the proud owner of three dogs and a cat and enjoys spending time with family.

Phone: 642-8332
Office: F631

Haas in the News - As of 02/17/09

Daily Californian
Student Magazines Tackle Funding Challenge
Doreen Bloch, BS 10, was quoted about raising money for Bare Magazine, a fashion magazine that she started.

San Francisco Chronicle
A stimulus package Tom Campbell can believe in
Haas Professor and former Dean Tom Campbell was quoted about his views on the imminent passage of the federal stimulus bill.

San Francisco Chronicle
Stimulus' real estate incentives shrink
Feb. 13, 2009
Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics, was quoted about the impact of the real estate tax provisions in the $789 stimulus package negotiated in Congress.

New York Times
California Utility Looks to Mojave Desert Project for Solar Power
Feb. 12, 2009
Severin Borenstein, a professor in the Haas Economic Analysis and Policy Group and director of the University of California's Energy Institute, was quoted about the possibilities of solar power in the Mojave Desert.

The Energy MBA: A Career Path in Transition
Feb. 12, 2009
Mark Friedfeld, a career adviser in Full-time MBA Career Services, was quoted about how MBAs are leaning into careers in alternative energy and clean technology.

ABC 7 News
Is now the time to refinance your home?
Feb. 11, 2009
Thomas Davidoff, an assistant professor in the Haas Real Estate Group, was quoted about interest rates remaining low for four months or even longer.

San Francisco Chronicle
Feb. 11, 2009
Experts concerned by consumer credit plan
Jim Wilcox, a professor in the Haas Economic Analysis and Policy Group and Haas Finance Group, was quoted about an asset-purchase program likely resulting in easier consumer credit by summer.

Feb. 10, 2009
Dwight Jaffee, a professor in the Haas Real Estate Group and Haas Finance Group, was quoted about the importance of first turning around the housing crisis to help alleviate the economic crisis.

Alibaba News Channel
Health Nuts
Feb. 10, 2009
Kirsten Tobey and Kristin Groos Richmond, both MBA 06, were featured for their start-up, Revolution Foods, a company who makes 20,000 nutritious meals for 150 California schools.

San Francisco Chronicle
Experts concerned by consumer credit plan
Feb. 10, 2009
Jim Wilcox, a professor in the Haas Economic Analysis and Policy Group and Haas Finance Group, was quoted about the government's asset-purchase program.

Venture Capitalists May be Swept Up in Regulation
Feb. 10, 2009
Jerome Engel, executive director at the Lester Center for Entrepreneurship and Innovation, was quoted about forcing venture firms to give out detailed internal data updates and its impact on Silicon Valley.

Building Design & Construction
KTGY Honored for Affordable Multifamily Project
Feb. 9, 2009
The Haas Fisher Center for Real Estate and Urban Economics was featured for sponsoring the 2009 I. Donald Terner Prize, which recognizes successful and affordable housing projects and their leadership teams.

Obama urges passage of stimulus
Feb. 9, 2009
Laura D'Andrea Tyson, a professor in the Haas Business and Public Policy Group, was featured for her appointment to President Barack Obama's Economic Recovery Advisory Board.

Other stories featuring Tyson appeared in the following media outlets:
San Jose Mercury News
Obama names valley tech leaders John Doerr, Charles Phillips to economic recovery board
The Daily Californian
UC Regent, Professor Join Economic Board
Obama names independent economic advisory panel
Grading The Stimulus Advisory Board: Some Good Picks, Some Bad ...
Obama Stocks Economic Recovery Board with Business Chiefs and Labor Leaders
Obama's Volcker-Led Board Includes Ferguson, Immelt, Donaldson
Obama's economic advisory board
ABC News
More Details on the President's Economic Recovery Advisory Board
Tyson Says Obama's Stimulus Will Aid US Economy This Year
San Francisco Chronicle
Senate works over stimulus bill
Washington Post
Obama Officials Lining Up Board Of Outside Experts on Economy
Los Angeles Times
Obama names outside economic experts to advisory panel
Area Development Online
Obama Creates Economic Recovery Advisory Board
Huffington Post
A Team of Zombies, and Zombies Defending Zombies
Agenzia Giornalistica Italia
Senate Moving Towards Compromise on Obama Plan
OBS News
Monica Lozano named to President Obama's Economic Recovery Board
Kleiner Perkins' Doerr, Oracle's Phillips Join Obama Board
Board of Campaign Supporters?
Easy Bourse
Obama To Unveil Econ Advisory Board Featuring Volcker, Immelt
The Messenger Online
Georgia still in crisis
Feb 5, 2009
The Sophian
Smith alumnae picked up by Obama administration
Milwaukee Small Business Times
Judge grants injunction on sick leave mandate

Seattle Times
High-end homes finally feeling the pinch in LA
Feb. 7, 2009
Thomas Davidoff, an assistant professor in the Haas Real Estate Group, was quoted about how lower rents might push housing prices down.

The rise and (almost) fall of America's banks
Feb. 7, 2009
Jim Wilcox, a professor in the Haas Economic Analysis and Policy Group and Haas Finance Group, was quoted about the government's allowance to increase the limit for the amount of bank deposits from individuals, and about the state of Bank of America.

Wilcox was also quoted in the following media outlets about America banks:
Good Morning America
GMANews.TV - The rise and (almost) fall of America's banks
Bank of America stock rebounds after 25 year low
Frederick News Post
Banks on the Brink

JOB Radio Show
Feb. 6, 2009
Jerome Engel, executive director at the Lester Center for Entrepreneurship and Innovation, was interviewed about entrepreneurship in the Bay Area and the Lester Center.

U.S. News & World Report
Buying and Selling in Tough Times
Feb. 6, 2009
Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics, was quoted about how low interest rates can benefit the housing market.

Builder Magazine
Senate adds $15000 home buyer tax credit to stimulus
Feb. 5, 2009
Dwight Jaffee, a professor in the Haas Real Estate Group and Haas Finance Group, was quoted about how historical direct stimuli for housing demand in the 1970s helped catalyze economic recovery.

New York Daily News
Why are banks lending so little?
Feb. 3, 2009
Jim Wilcox, a professor in the Haas Economic Analysis and Policy Group and Haas Finance Group, was quoted about why banks are so tight with their lending.

International Business Times
Who Knew? Did You?
Feb. 3, 2009
Haas Finance Lecturer Sam Olesky was featured about the presence of gold in a diversified portfolio.
The same story also ran in the following outlets:
Resource Investor
More Gain, Less Pain
Commodity Online
Gold gains, Platinum drops

New York Times
Google Earth Fills its Watery Gaps
Feb. 3, 2009
John Hanke, MBA 96, whose company Keyhole was bought by Google in 2004, was quoted about the addition of ocean images to Google Earth.

University of Pennsylvania Almanac
Wharton School: Senior Leadership Appointments
Feb. 3, 2009
Ira Rubien, MBA 97, was featured as the new executive director of communications at the Wharton Business School.

Mark Breitbard returns to Gap at Old Navy
Feb. 2, 2009
Mark Breitbard, MBA 97, was quoted about returning to Old Navy as chief merchandising and creative officer.

Straits Times
Asian spending not helping
Feb. 1, 2009
Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics, was quoted criticizing the American model of excessive borrowing to drive spending and growth and the need for the US economy to rebalance.

ABC 7 News
Energy expert weighs in on record oil profits
Jan. 31, 2009
Severin Borenstein, a professor in the Haas Economic Analysis and Policy Group and director of the University of California's Energy Institute,was quoted about the global recession, oil prices, and oil demand.

Los Angeles Times
'Buy American' provision in stimulus bill makes no economic sense
Jan. 30, 2009
Andrew Rose, a professor in the Haas Economic Analysis and Policy Group, was quoted about the quality of American goods, higher prices, and the economic crisis.
The article was also featured in the following media outlet:
Allentown Morning Call
When the going gets tough, the tough buy local

The ugly math of foreclosure
Jan. 30, 2009
Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics, was quoted about creating a moratorium on foreclosures until a housing market plan is put in place.

Business Week
How Far Will Housing Prices Fall in 2009?
Jan. 30, 2009
Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics, was quoted about his suggestion that home prices could drop an additional 6 percent to 7 percent this year.

Happening at Haas

Good Bank Bad Bank: Increasing Financial Liquidity, Stemming Foreclosures and
Supporting the Economy

Moderator: Haas Professor John Quigley
Speakers: Haas Professors Jim Wilcox, Dwight Jaffee, Nancy Wallace and Stanford Economics Professor Paul Milgrom
Wednesday, Feb. 18
5:00 p.m. to 6:30 p.m.
Booth Auditorium, UC Berkeley School of Law
For more information, call 642-4608 or email

Education Leadership Case Competition
DC Public Schools: The Pursuit of Excellence in the Nation's Capital
Saturday, Feb. 21
8:30 a.m. to 5:00 p.m. final presentations;
6:00 p.m. awards ceremony open to the Haas community
Wells Fargo Room

Third Annual UC Berkeley Energy Symposium
Bold Ideas for a New Energy Landscape
Monday, Feb. 23
8:00 a.m. to 6:00 p.m.
Martin Luther King Jr. Student Union

Ninth Annual Berkeley MBA Asia Business Conference
Asia at Crossroads: Exploring Emerging Transformations in Asia
David Steel,
Senior Vice President, Samsung North America
Saturday, Feb. 28
Haas School of Business

13th Annual Women in Leadership Conference
Judith Estrin, CEO of JLABS and author of Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy
Saturday, March 14
8:30 a. m. to 5:30 p.m.
Haas School



Entrepreneurial Best Practices Series: Financial Modeling and Management
Tuesday, Feb. 17
6:30 p.m. to 8:30 p.m.
Stanley Hall, Room 106
Open to the Public. The Best Practices Series brings the best practitioners from the Berkeley and Silicon Valley community to UC Berkeley and the Haas School to speak about the practical aspects of entrepreneurial activity.

Berkeley Entrepreneurs Forum: Earth, Wind, and Fire: The Clean Tech Opportunity Today Thursday, Feb. 26
6:00 p.m. to 8:30 p.m.
Andersen Auditorium
A panel discussion of the opportunities and challenges facing entrepreneurs and investors in geothermal, wind, and biofuels.
For more information and to register:

For more information, contact Clifford Mak at

Don Moore, OBIR visiting scholar
Tepper School of Business, Carnegie Mellon University
Correspondence Bias in Performance Evaluation: Why Grade Inflation Work
Wednesday, Feb. 25
4:00 p.m. to 5:30 p.m.
Cheit 330


Glen Weyl, Harvard
Pass-Through as an Economic Tool
Thursday, Feb. 19
4:10 p.m. to 6:00 p.m.
Cheit Hall 325

Asim Ijaz Khwaja, Harvard
The Impact of Providing School and Child Test Scores on Educational Markets
Thursday, Feb. 26
4:10 p.m. to 6:00 p.m.
Cheit Hall 325


Steve Goers, VP Open Innovation, Kraft Foods
Monday, Feb. 23
12:30 p.m. to 2:00 p.m.
Cheit Hall 330

Zia Yusuf, EVP Ecosystems, SAP
Monday, March 2
12:30 p.m. to 2:00 p.m.
Cheit Hall 330


Avi Goldfarb, University of Toronto
Who thinks about the competition? Managerial ability and strategic entry in US local telephone markets
Wednesday, Feb. 19
4:10 p.m. to 5:30 p.m.
Cheit Hall 250

Min Ding (Pennsylvania State University)
Thursday, Feb. 26
4:10 p.m. to 5:30 p.m.
Cheit Hall 250


"The Challenges of the Current Economy: The Impact of Obama's Proposals on the Economy and You"
Wednesday, Feb. 18
6:15 p.m. to 9:00 p.m.
The Luxe Hotel: Sunset, 11461 Sunset Boulevard, Los Angeles
Cost: $40 before Feb. 11; $45 Feb. 11 through Feb. 18
For more information, call Carl Jacobs at (818) 887-9621.

10th Annual Haas Celebration in Silicon Valley
Wednesday, Feb. 18
6:30 p.m. to 8:30 p.m.
Menlo Circus Club, 190 Park Lane, Atherton
Cost: $25 per person for alumni and guests; complimentary admission for all current MBA, MFE, and Ph.D. students and faculty and senior staff
For questions, contact Haas Alumni Relations at

QUEER BONDS: A Symposium on Sexuality and Sociability
Thursday, Feb. 19 to Saturday, Feb. 21
Berkeley Art Museum, UC Berkeley
Registration: None required, although pre-registration is available (email
Cost: Free
For more information, visit or contact conference organizers Damon Young ( and Josh Weiner (

The Graduate Program in Health Management Alumni Association Annual Meeting and Awards Ceremony
Tuesday, Feb. 24
6:30p.m. - 9:00p.m.
Wells Fargo Room, Haas School of Business
Registration: or RSVP with Sandria Frost at (510) 642-2335.
Cost: No charge for current students; $10 for current Alumni Association members; $30 for non-members
For more information, contact Parag Bhatt at

"Flexibility: The Future of Work"
Wednesday, Feb. 25
8:00 a.m. to 11:30 a.m.
KPMG, 55 Second St., 10th Floor, San Francisco
Cost: $50.00

"Planning & Delivering High Stakes Presentations"
Wednesday, Feb. 25
6:30 p.m. to 9:00 p.m.
McKinsey & Company, 555 California Ave., San Francisco
Cost: $20 per person.
For more information, contact Charlene Son Rigby at

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