Haas NewsWire

Haas NewsWire, February 22, 1999

Managing Quality Fads by Bob Cole
New Faces at Haas
Awards, Achievements & Announcements
Teece to Accept CMR Award
Career Coaches Update
Haas Alumnus Dies Suddenly
Undergraduate Microwave
Happening This Week

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Remember quality circles? How about business process reengineering? Conventional wisdom has deemed them "fad du-jour" practices pushed by managers under pressure to find quick solutions to complex problems.

"Not so," says Haas business professor Robert E. Cole, who has spent years researching and consulting with Japanese and American business enterprises. "Smart companies learn to use fads. Stupid companies don't." In his new book Managing Quality Fads: How American Business Learned to Play the Quality Game, Cole argues that fads -- often derided as a waste of resources -- can improve productivity and quality.

"Businesses often need fads to motivate people to try new things," says Cole, the Lorraine Tyson Mitchell II Professor of Leadership and Communication of the Haas School of Business. He says successful managers use fads as building blocks for organizational learning.

Cole's book, just published by Oxford University Press, focuses first on the Japanese "quality challenge" of the early 1980s and America's response to it. American enterprise--particularly the automotive and electronics industries--was blind-sided by the extraordinary market demand for high-quality goods from Japan. While many managers will concede that American business was slow to answer, they believe its response was ultimately successful.

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Please join HNW in welcoming eight new staff members who have joined the Haas School this winter.

John Morel, a career coach with over ten years of experience as a recruiter, outplacement consultant, and management coach has accepted the expanded Career Center advisor position for evening MBA students and Haas alumni. John, has a BA in Psychology with a minor in Business, a Community College Teaching Credential, and is finishing his MA in Management with an emphasis in career coaching at JFK University.

Recently relocated East Bay resident Carol Zalon is the newcomer in the Accounting and Personnel Office at Haas. Zalon is the primary accounting and personnel contact for the Evening and Full-time MBA Programs, Ph.D. Program, BPF, EAP, CED, OBIR, facilities and administration staff. Carol has BA from the UCSB in English and fifteen years of experience in bookkeeping and cashflow budgeting. When she's not at work, she's busy redecorating her new apartment.

Annie Lai is the new assistant director of undergraduate admissions. A Haas alum (BS 95), Lai comes to Haas from KPMG, where she recruited many UC Berkeley students. She is originally from Orange County, and was an active member of the Boys and Girls club and Junior Achievement club in San Francisco. In her spare time, Lai plays on a volleyball team in San Francisco.

Gayle (Cap) Caplan is the new academic coordinator for business development at the Center for Executive Development (CED). Cap will be creating new program initiatives and customized courses that address the needs of client organizations. Cap spent the past six years as a management consultant, specializing in change management and employee retention, and co-authored Survivors: How to Keep Your Best People on Board After Downsizing (1997). Cap is the parent of adult twins (a daughter and son) and lives in San Francisco with her basset hound, Guinevere, who is now commuting to doggie day care in Emeryville.

Also joining the Center for Executive Development this winter, Joyce Leonard coordinates all of CED's marketing efforts in this newly created position of marketing manager. Born in the Philippines and raised in Texas, Joyce graduated from the University of Texas at Austin with a degree in psychology. She lives in the East Bay with her dog Reagan, a pit bull mix.

Chris Harwood is the new team leader in desktop support for the Computer Center. Chris moved to the Bay Area from Flagstaff, Arizona. He received his BS from Northern Arizona University in Computer Information Systems and worked at NAU in network support and information technology. Harwood was a platoon leader in the Arizona Army National Guard, and his hobbies include SCUBA diving, backpacking, robotics, and computers.

John Smoot comes to the Haas Computing Center from the telecommunications industry. As a help desk analyst for Entex Information Systems, John provided desktop support to Pacific Bell users. Now John assists the Haas user community with software and hardware installations and trouble shooting. A former musician, John plays several instruments and enjoys the arts.

Computer resource specialist and recent Cal grad Nino Urioste joined the Computer Center in January. Nino spent six months at University Health Services in their computer systems department before starting at the Haas Computer Center where he is primarily responsible for staff and student desktop support. Nino lives in Oakland and enjoys movies, writing poetry, and watching the TV show Ally McBeal.

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Despite stiff competition, the Haasspurs managed to place third of 16 after beating such strong teams as UCLA and Kellogg, in the second annual University of Texas/Kellogg MBA Soccer Tournament in Austin, Texas on February 6th and 7th. Thunderbird and Wharton took first and second place, respectively. According to some Haasspurs players, the UT games were a warm-up for the upcoming Challenge for Charity competition; the team is committed to bringing home the gold at this event.

Cristina Banks, Haas School senior lecturer, was appointed to the Chalone Wine Group Board of Directors effective February 1st. She is the first woman to serve on the board of this Napa-based company that produces, markets, and sells premium wines. Banks is program and communications director of the Center for Organization and Human Resource Effectiveness (COHRE).

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David Teece, winner of the California Management Review's 1999 Anderson Consulting Award, will give a presentation the Haas School on Friday, February 26th, at 4 p.m. in the Wells Fargo Room. The lecture will be followed by a wine and hors d'oeuvres reception catered by Santa Fe Bar and Grill. All Haas students and faculty are invited to attend the event.

The annual award is presented to the CMR author whose article made "the most important contribution to improving the practice of management." Teece's article, "Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intangible Assets," appeared in CMR's special 40th anniversary issue on "Knowledge and the Firm," guest edited by Robert Cole.

The second Haas faculty member to win this award since its founding in 1983, Teece is the Mitsubishi Bank Professor and Director of the Institute of Management, Innovation and Organization at the Haas School of Business. He is the author of numerous books and articles on technological innovation, technology transfer, business organization, and public policy. Complimentary reprints of Teece's article are available in the lounges and program offices as well as from CMR directly.

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Industry-specific knowledge and strategies are invaluable to a successful job search. Getting a leg up on your competition with a targeted resume and a dynamite cover letter can make all the difference in securing the job of your dreams. The Career Coaches program is your chance to learn about the most useful tools, web sites, people, and school resources in a particular field or function from an experienced peer. These nine career coaches, all second-year MBAs, have volunteered their time and expertise to mentor student job-seekers at Haas.

Feel free to contact the career coaches directly via email, but keep in mind the coaches are an important adjunct to the career services offered at Haas. Use all the resources available to you, and please be judicious in using their time.

Shelley Bloch, High Tech for Non-Tech areas, sbloch@haas
Andy Han, High Technology/Marketing, ahan@haas
Chris Cottrell, Start-ups and International, cottrell@haas
Thomas Fischer, Real Estate, tfischer@haas
Tanya Shaw, Investment Banking, tshaw@haas
Tim Albinson, Investment Banking, albinson@haas
Christopher Moore, Consulting or Start-ups, moore@haas
Helen Kentish, Consulting, kentish@haas
Betsy O'Neill, Venture Capital/Biotech/Medical Devices, oneill@haas

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Dominic Konopka, MBA 98, died suddenly on Tuesday, February 16th, in Cincinnati, Ohio. Konopka, 28, died within 48 hours of contracting a fatal virus that attacked his heart. His death came as a shock to his family and friends.

Konopka, past MBAA evening president, entered the Evening MBA Program in Spring 1996. He relocated to Cincinnati during his last semester in the program and was on the marketing fast-track at Procter & Gamble. Konopka is survived by his wife, Amy, his parents Leonard and Marie, and two brothers.

Dominic's friend and classmate Peter Loukianoff has been working with the Haas administration to establish a memorial fund to benefit the Haas community in Dominic's name. His family would prefer a donation to the memorial fund in lieu of flowers. If you wish to make a tax deductible donation, please make your check payable to the "Dominic Konopka Memorial Fund" and mail it to: Laura Brehm, Assistant Dean Development & Alumni Relations, Haas School of Business, 540 Student Services Building, #1904, University of California, Berkeley, CA 94720-1904.

The funeral was held on Saturday, February 20th in Cleveland. Cards can be sent to Dominic's family at 624 Rushton Road, Cincinnati, OH 45226.

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Donated by an anonymous alumnus, a microwave has been successfully secured and installed in the Undergraduate Lounge. Remember to keep it clean!

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(free and open to interested students and faculty)


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The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

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