Haas NewsWire

Haas NewsWire, April 1, 2002

Eight Social Venture Teams to Compete for $100,000 in Final Round This Week
Classes Start Today for 60 New Financial Engineering Students
Join in the Discussion: Haas-Sponsored Enron Conference Takes Place Tomorrow
Evening MBA Program Offers Missed Classes Over the Web
Learn from the Master: Building Brands Lecture with David Aaker on April 12
Haas in Top Ten of Hispanic Business Magazine Ranking
Haas Staff and Faculty Welcome New Additions to the Haas Community
Haas in the News
Happening at Haas

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Eight teams will compete for $100,000 in prizes at the final events of the National Social Venture Competition on April 5 & 6, at the Haas School. The finalists' business ventures cover a broad spectrum of education, technology, health, and environmental industries.

For the first time, the teams' final presentations to the judges on April 6 will be open to the public. The presentations will take place from 8:30 a.m. to 4:00 p.m. in the Haas School's Wells Fargo Room. The winners will be announced in Haas NewsWire on Monday, April 8.

The business plans are evaluated on their financial and social returns on investment, feasibility, fundability, and management team qualifications. The entries were split into two categories to reflect plans for either medium-growth or high-growth businesses.

The finalists for the 2002 National Social Venture Competition are:

Medium growth:



High growth:


In addition to the eight finalists, two teams have been nominated for the prize for Best Social Return on Investment (SROI) analysis:



The National Social Venture Competition is a partnership of the Haas School of Business, Columbia Business School, and The Goldman Sachs Foundation, which gave a $1.5 million gift to help expand the national scope of the competition. The competition was launched by a group of Haas School MBAs three years ago and is unique among business plan competitions for its promotion of social ventures - businesses and non-profit organizations with both financial and social returns on investment.

Tapping into the growing interest in this field, this year's record-breaking 77 business plan submissions from 33 business schools across the country marks a 140 percent increase over the 2001 competition.

Judges included representatives from The Rockefeller Foundation, The Goldman Sachs Foundation, Columbia Business School, EA Capital, Health Technology Changing Lives, UC Berkeley, New Schools Venture Fund, and Evercone Ventures.

For more information go to www.socialvc.net.

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Sixty new students of great talent and experience started classes today (April 1) in the Master's in Financial Engineering (MFE) Program at the Haas School of Business. The MFE program prepares candidates with superior analytical skills for a growing niche of quantitative finance careers.

"The Master's in Financial Engineering Program is focused on the power of positive financial engineering, and the taming of its potential negative consequences (think Enron)," says John O'Brien, executive director of the MFE program. "Nobel Laureate Robert Merton stressed both these issues in his March 16th commencement address to the first graduating class of MFE students."

The class of 2003 is represented by an international group of highly educated scientists and professionals. The class represents 18 countries, and 92% of its students are multilingual with a whopping 32% speaking three languages. Top professions include finance (28%), engineering (13%), consulting/management services (17%), and research and development (19%). Of the group, 8% already hold a Ph.D. (another 12% are Ph.D. candidates) and 45% hold a master's degree in another field. Almost 20% of the class performed in the top percentile of the Graduate Management Admission Test (GMAT).

The Haas MFE is the first such degree program in the United States that is offered entirely under the auspices of a business school. MFE candidates will train for positions as risk managers, investment bankers, asset managers, derivatives traders, and developers of specialized securities at the world's leading commercial and investment banks, insurance companies, and corporate and public treasury departments. "MFE students are trained to bring the necessary level of analytical sophistication to financial and industrial companies, and governments, to achieve the benefits of financial technology," says O'Brien.

For more information on MFE, visit the web site at http://mfe.haas.berkeley.edu.

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"The Enron Debacle: What Happened and What's Next?" will be the focus of a half-day conference presented by the Haas School's Center for Financial Reporting and Management (CFRM) on Tuesday, April 2. The event is free and open to the public, but reservations are required due to limited seating. The conference will take place at the Joseph Wood Krutch Theatre at the Clark Kerr Conference Center from 9:00 a.m. to 12:00 p.m.

The conference program includes:

"The Enron Legacy: Questioning the Books" with Brett Trueman, the Donald and Ruth Seiler Professor of Accounting at Haas.

"The Enron Meltdown -- What Happened, What Can We Learn?" with Bala Dharan, J. Howard Creekmore Professor of Management, at the Jesse H. Jones Graduate School of Management, Rice University.

"The Past and Future of 401Ks and Employee Stock Ownership Plans (ESOP's)" with John Menke, president, Menke & Associates.

"The Impact on the Accounting Profession" with Helen Munter, partner, Assurance & Advisory Services, Deloitte & Touche LLP and Clancy Houghton, BS 60, adjunct professor, Haas School of Business, and former partner at Deloitte, Haskins & Sells.

Event parking is limited and is available for $8.00 at the Clark Kerr southwest parking lot. (Directions: http://www.housing.berkeley.edu/conference). Please RSVP by phone 510-642-6334, fax 510-643-7218, or e-mail cfrm@haas.berkeley.edu.

For more information, visit www.haas.berkeley.edu/accounting.

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Evening MBA student Yura Wang had to travel to Los Angeles last week on business, missing the first session of classes on Thursday evening. But instead of having to come to Haas to pick up a video tape of the class, Wang watched it online over the weekend, and is all set for her next class on Thursday.

Offering streaming video via the web is just one way that the Evening & Weekend MBA Program provides convenience to its students. Before the streaming video capability premiered in January, students who missed classes due to business travel or other important obligations, had to come to Haas to pick up a video of the class. The web video makes keeping up with the coursework more convenient for these working MBA students many of whom juggle managerial positions, family, and school.

To arrange for the taping, Evening & Weekend MBA students are required to notify the program office by noon the day of the class. The class is then made available over the web through a secured site at http://www.haas.berkeley.edu/EvMBA/.

The Haas School's investment in advanced video streaming technology was brought about through collaboration between Media Services, Computing Services, and the Haas Web Team.

The school's video streaming equipment debuted in the fall, when it was used for just a handful of special events. Call Media Services at 510-643-0431 for more information about live streaming of any Haas event.

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All Haas School business students -- MBAs, undergraduates, MFEs, and Ph.D.s -- have the opportunity to learn about building brands from one of the world's leading authorities on the subject -- Haas School Marketing Professor Emeritus David A. Aaker - at a special lecture on Friday, April 12 at 4:00 p.m. in the Wells Fargo Room.

The lecture, entitled "Brand Building," is the third event in the David Aaker Distinguished Lecture Series in Marketing, which was launched in spring 2001. The series features an annual lecture by Aaker, who retired from active service on the faculty in 2000, thus depriving current students the chance of enrolling in his extremely popular courses in branding and marketing. In addition, the series brings other distinguished faculty to campus to discuss marketing. The first outside speaker, Louis Stern, the John D. Gray Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management of Northwestern University, spoke on 21st Century Marketing this past fall.

Aaker is the E.T. Grether Professor of Marketing and Public Policy Emeritus, as well as vice-chairman of Prophet Brand Strategies, a San Francisco consulting firm.

A recognized master of brand equity and brand strategy, Aaker was a winner of the 1996 Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He has published more than 90 articles and 11 books including several classics in the field: Managing Brand Equity (translated into seven languages); Developing Business Strategies (translated into five languages); and Building Strong Brands.

One of the most quoted authors in marketing, Aaker has won awards for the best article in the California Management Review and the Journal of Marketing. He has been an active consultant and speaker in the US, Europe, South America, and Japan.

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Hispanic Business magazine ranked the Haas School #10 in its annual survey of top ten business schools and law schools for Hispanic students. The survey was published in the March 2002 issue.

The survey ranks business schools based on the number of Hispanic students and faculty, recruiting and retention services for Hispanic students, retention rate, and the school's reputation (based on the US News & World Report ranking, in which Haas ranked #7). Haas has been ranked among the top ten schools in this survey for the past 3 years -- # 4 in 2001 and #2 in 2000.

The Haas School's admissions team has put in place several successful initiatives in recent years to encourage applications from ethnic minority populations. All of these initiatives are in compliance with the California law based on Proposition 209, which limits the university's admissions practices with regard to minority candidates. The Diversity Alliance, a partnership with the business schools of UC Berkeley, Yale, Cornell, Duke, and New York University, recruits underrepresented minorities and women applicants through special receptions held in major US cities. Haas offered workshops for underrepresented minorities at Haas and in eight US cities.

The measures led to positive results in this year's admissions cycle. "The number of applications from minority applicants has definitely increased this year," said Jett Pihakis, director of domestic MBA admissions. The MBA recruiting cycle for fall 2002 enrollment closed on March 15. Haas NewsWire will report on the application results in the coming weeks.

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The Haas School is in the midst of a baby boom, with nine female staff members expecting children in the next six months. Best wishes go out to all of the expectant mothers, who are listed below by their due dates:

Kristine McCabe, Fisher Center for Real Estate, any day now

Tenny Frost, Alumni Relations, April 24

Marjorie DeGraca, Admissions, May 18

Katy Kruger, Evening MBA Program, May 27

Wendy Peter, Development, July 15

Kim Huynh, Dean's Office, August 4

Sarah Benson, Marketing and Communications, August 5

Paz Melendez, Computing Services, September 14

Zoe Scheffy, Accounting and Personnel, October 24

In addition, Dan Himelstein's wife Cece is due April 2, and Amanda Bishop from the Fisher Center for Real Estate gave birth to her daughter Anna Charlotte on March 21, 2002.

Last year, Haas welcomed the following additions to the community:

Alexander Satoru Ito on November 28, 2001 (son of Julie Ito)

Paul Julian Carney on November 16, 2001 (son of Veronica Estropia)

Christopher William Fernandez on August 31, 2001 (son of Erica Fernandez)

Gillian Elisabeth Lozano on June 12, 2001 (daughter of Robert Lozano)

Isabella Francesca Mahoney on April 5, 2001 (daughter of Phil Mahoney)

For faculty, staff, or students who were not included in this list, but would like to announce a birth or adoption, please e-mail Haas NewsWire at haasnews@haas.berkeley.edu.

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Mark Rubinstein, the Paul Stephens Professor of Applied Investment Analysis, was quoted in the April 1 edition of Business Week in the article, "Options: It's Time for Companies to Come Clean." Rubinstein suggested calculating options' costs over their lifetime or gradually as employees become eligible to cash them.

Brett Trueman, Donald and Ruth Seiler Professor of Public Accounting and chair of the Haas Accounting Group, was quoted in the San Francisco Chronicle on March 31 in an article titled, "Pro Forma Earnings Falling Out of Favor." Trueman commented that pro forma earnings have been used to by some companies to create the appearance of profit.

Pete Johnson, co-director of MBA admissions, and Hans Grande, MBA 02, were both quoted in the Wall Street Journal on March 27 in an article titled, "Changing Classes: The Entrepreneurial Spirit Hasn't Died on Business School Campuses."

Ann Rubin, MBA 90, was featured in the Contra Costa Times on March 27 in an article titled, "Business Leader Profile." Rubin began an organization called Afghans for Afghans, which enlists knitters and crocheters from across the country to make afghan blankets to send to relief organizations in Afghanistan.

Raymond Miles, professor emeritus and former dean, was quoted in the San Francisco Chronicle on March 25 in the article, "Fiorina has an Uneasy Path Ahead."

Acer CEO Stan Shih's visit to Haas was mentioned in the San Francisco Chronicle in the article, "Computing Success: Taiwanese Exec Discussed PC Industry, Links to Bay Area."

Elizabeth Cain, BS 80, was announced as the new CFO of the San Francisco Chronicle in an article in the Chronicle's March 23 edition.

Miles was also quoted in the Pantagraph of Bloomington, Illinois, in an article titled, "Hard Part Ahead for HP's Fiorina." Miles commented that there is good reason to look on the HP merger with caution.

David Levine, associate professor in the Economic Analysis and Policy Group, was on KQED's Forum on March 21 discussing the HP-Compaq merger.

Michaela K. Rodeno, a Haas MBA alumnae, was quoted in The Wall Street Journal Europe on March 20 in an article titled "Managers & Managing: Sipping a Beaujolais in the Classroom." Rodeno said that she has a bias toward hiring MBAs for middle-management jobs in the wine industry because she has one herself.

Miles was also quoted in the Los Angeles Times on March 20 in the article, "Merger Could Chain HP to the Past." Miles stated that like cars, steel, and TVs, HP's most important products - PCs and printers - are reaching the "oligarchic" stage of development.

Pablo Spiller, Joe Shoong Professor of International Business and Public Policy, was interviewed in La Nacion, the leading Argentine newspaper, on March 18.

Spiller was also interviewed at Radio America in Buenos Aires on March 18.

Trueman was also quoted in the San Francisco Chronicle on March 17 in the article "It Will be a Scramble if Andersen Shuts Down."

Nate Kraft, a Haas MBA student, wrote an article for BusinessWeek online on March 14 titled "MBA Journal: Year Two." Kraft talked about his experiences as a student at the Haas School of Business.

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