Haas NewsWire

Haas NewsWire, April 3, 2000

Haas School Rejoins List of Top Ten Business Schools in Latest US News Rankings
John Doerr to Speak at Haas on April 5
J. Richard Beer Joins the Fisher Center for the Strategic Use of Information Technology as Executive Director
Laura Tyson's State of the School Address on April 14
Faculty News
Haas in the News
Happening at Haas

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The Haas School of Business rejoined the list of the top 10 business schools in the United States in the latest survey by US News and World Report magazine, which was released Friday. US News ranked the Haas School's Full-Time Program Number 10 - up from 14th place last year - and ranked the Evening MBA Program the 8th best in the country, unchanged from last year.

In addition, the Haas School Undergraduate Business Program was ranked 4th best in the nation, behind MIT, Michigan, and Wharton, all of which tied for 1st. This ranking is based on a reputational survey that is conducted among over 300 business school deans and senior faculty at business schools nationwide.

The rankings appear in the April 10 issue; copies are available on newsstands today. The rankings and related stories are also available on line at: http://www.usnews.com/usnews/edu/beyond/bcbiz.htm

"Haas is one of the top business schools in the United States - in the world, in fact - and we are happy that our ranking in this year's US News acknowledges that," said Jay Stowsky, associate dean for school affairs and initiatives. "These rankings go up and down, and they measure different things from year to year, but it is intriguing that several recent rankings share the view that Haas is THE place to be, not just for learning about the new economy but also for networking with the people who are actually creating it. Haas is clearly generating a lot of positive energy and attention these days."

Several specialty programs at Haas were also ranked among the top 10 nationwide in a US News survey that is based on the opinions of deans and MBA Program heads. They include: international business (10th); entrepreneurship (10th); marketing (9th); quantitative analysis (8th); and nonprofit organizations (9th).

The MBA program ranking is based on a weighted average of eight measures of academic quality that fall into three major categories: reputation (40 percent); placement success (35 percent); and student selectivity (25 percent).

In the US News survey, Haas ranked 7th among all business schools on academic reputation, and 3rd in acceptance rate - a measure of selectivity - for the MBA Class that entered in fall of 1999 - behind Stanford and Columbia, but ahead of Harvard and Wharton.

Why did Haas do better in this year's ranking? Much of the data submitted to US News were stronger than the year before - such as the higher GMAT test scores and GPAs of the Class of 2001, according to Richard Kurovsky, executive director of marketing and communications at Haas. "Clearly, however, the most important factor was the tremendous improvement in the accuracy and completeness of the School's placement data, which was only made possible by the heroic efforts of Ilse Evans (Director the MBA Admissions and Career Services) and her staff in gathering incredibly thorough information from MBA graduates last year."

For example, Haas was ranked 5th among schools in the percentage of MBAs employed at graduation; in last year's survey, Haas ranked 49th out of 50 schools. Incomplete data last year was the cause of the poor showing.

Ilse Evans is also quoted in US News in an accompanying story on the sizzling market for MBA graduates.

The Full-Time MBA Program at Haas ranked #10 in US News for much of the late 1990s.

This is the latest in a series of rankings in which the Haas School has improved upon its showing from previous surveys. For example, in January the Haas School placed number 1 in the world in a new ranking of business school research conducted by the Financial Times and 4th place overall among US business schools in a separate ranking by Forbes magazine. The Financial Times ranked Haas12th overall in the world, and 9th overall among US business schools.

"The good news is that the first three major business school rankings of the 21st century got it right as far as Haas is concerned," said Kurovsky. "We plan on continuing efforts to achieve the best possible results for the school in other rankings, including the mother of all rankings, Business Week in October. Much work has been accomplished or is underway to seek every advantage for the School."

Business Week has already begun the process of collecting data for its ranking. Members of the MBA Class of 2000 at Haas and other schools will soon receive questionnaires that ask them to evaluate their experience at their schools. The results of these surveys, and the opinions of several hundred corporate recruiters, form the basis for the Business Week ranking methodology. Haas has been lobbying Business Week vigorously to make sure that its list of corporate recruiters includes a fair share of New Economy firms that are now hiring large numbers of Haas School MBA graduates.

The US News Top 10 Full-Time MBA Programs

1. Harvard
1. Stanford
3. Wharton
4. MIT/Sloan
5. Northwestern/Kellogg
6. Columbia
6. Chicago
8. Duke/Fuqua
9. Michigan
10. Haas/Berkeley

The US News Top 10 Part-Time MBA Programs

1. NYU/Stern
2. Chicago
3. Northwestern/Kellogg
5. DePaul/Kellstadt
6. Michigan
7. USC/Marshall
8. Haas/Berkeley
9. Georgia State/Robinson
10. Babson/Olin

The US News Top 10 Undergraduate Programs

1. MIT
1. Michigan
1. Wharton
4. Haas/Berkeley
5. North Carolina/Chapel Hill
5. Virginia
8. Carnegie Mellon
9. Indiana
10. NYU

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One of the world's best known Silicon Valley venture capitalists, John Doerr, will speak on "Venture Capital in the New Economy" on Wednesday, April 5, at 3:30 p.m. in the Arthur Andersen Auditorium. The event is part of the Fisher Center for the Strategic Use of Information Technology's E-commerce Executive Seminar Series. The event is open to the entire Haas community on a first-come, first-served basis.

Doerr, who is known for his high-powered, stimulating presentation, has been a partner at Kleiner Perkins Caufield & Byers, on Sand Hill Road in Menlo Park, since 1980. Prior to that he was an Engineer and Marketing Manager at Intel for five years. Business Week described John Doerr as the "one-man Internet hit parade" last year, since he provided initial funding and early nurturing to Internet startup wonders Netscape, Amazon.com, Healtheon, drugstore.com, @Home, and Excite.

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The Haas School of Business, the Institute of Management, Innovation, and Organization, and the Fisher Center for the Strategic Use of Information Technology (FCSUIT) are pleased to announce that J. Richard Beer, Ph.D., will be the new executive director of FCSUIT as of May 1.

"Dr. Beer brings exactly the right combination of academic, industrial, and technical expertise to the task of managing the expanded Fisher Center," said Dean Laura D'Andrea Tyson. "Corporate and academic leaders from every part of the world increasingly look to the Haas School and the Fisher Center to understand how information technology and e-business are shaping the New Economy. Working in close partnership with our outstanding faculty, he will channel this proliferation of interest into a vibrant and multi-faceted program of research and expanded outreach to the academic and corporate communities. We are thrilled to welcome him to Haas."

Beer served as associate director of the International Computer Science Institute (ICSI) at UC Berkeley for eleven years. "After a long search, we are very pleased to have someone with Dr. Beer's experience and qualifications," said Russ Winer, J. Gary Shansby Professor of Marketing Strategy and academic co-director of FCSUIT. "He brings an excellent mix of academic and industry experience to the Fisher Center and is the right person to keep FCSUIT moving forward.7quot;

FCSUIT is currently undergoing an ambitious expansion and restructuring to be a focal point on campus for studying the impact of the Internet on business and the economy from various disciplinary perspectives.

Since its founding in 1994, the Fisher Center has developed research and educational programs to explore the impact of the explosion in information technologies on the practice of management. The Fisher Center's work currently focuses on both the technologies themselves (i.e., information and communications technologies) and the application of new technologies in the workplace (i.e., marketing and logistics). While each of these disciplines are of interest by themselves, the Fisher Center brings together these various disciplines to synthesize, create, and integrate a "big picture" information technology strategy that will contribute to success in the Internet economy.

Beer's prior experience dovetails nicely with the new and existing initiatives at the Fisher Center, and he is excited to begin his new role there. "The strategic deployment of IT is not about doing old processes more efficiently, but rather the creation of new organizational structures and the transformation towards a global society where the flow of information rules supreme," said Beer. "The Fisher Center is in a unique position to foster synergisms between the established competence centers at the Haas School of Business, the corporate world, computer science, international organizations, and other branches at UC Berkeley. As the new executive director of FCSUIT I look forward to being part of this center of excellence."

"Dr. Beer brings fresh insight, experience, and capacity to the Fisher Center," said David Teece, Mitsubishi Bank Professor of International Business and Finance and director of IMIO. "He will assist us in catapulting Haas into greater visibility as a leader in research and outreach on information technology and e-commerce as it affects business. His experience in running research programs, bridging the university and industry, will be invaluable."

FCSUIT is led by two faculty co-directors, Russell Winer and Sara Beckman, as well as the executive director, Dr. Beer, who will handle the center's day-to-day management. This team is responsible for overseeing the broad operations of the Fisher Center and integrating the research agendas of the affiliated groups within the center. The Fisher Center's affiliated groups currently include the Center for Information Technology and Marketplace Transformation, the Center for Marketing and Technology, and the Center for Telecommunications and Digital Convergence. The Berkeley Supply Chain Management Initiative also collaborates with the FCSUIT on research and outreach related to e-business.

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The entire Haas community is invited to the annual State of the School Address on Friday, April 14. All students (undergraduates, Full-Time MBA, Evening MBA, and Ph.D.), faculty, staff, alumni, and friends are encouraged to come and listen to Dean Laura D'Andrea Tyson discuss the Haas School's plans and progress on a wide range of issues. A question-and-answer period will follow the address.

The address will take place on Friday, April 14, from 12:30 to 2 p.m. in the Arthur Andersen Auditorium. The speech will be repeated for Evening MBA students on Tuesday, April 18, from 7:30 to 8:15 p.m. and Wednesday, April 19, from 7:30 to 8:15 p.m. in the Wells Fargo Room.

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Richard Lyons was promoted to full professor in the Haas Economic Analysis and Policy Group over spring break. In addition, he and his wife Jen Lyons are now the proud parents of Jake Christopher Lyons, who was born at 6:30 a.m. on Friday, March 17. He weighs slightly over 8 lbs. and is 21" long. Reports are that all are doing well.

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Professor Severin Borenstein has again been in great demand to discuss all aspects of the increase in gas prices with the local, state, and national media.

Borenstein was quoted on March 30 on KRON TV local news saying that the proposed excess profits tax is not well thought through and could potentially cause gas lines.

Last Tuesday, March 28, Borenstein testified on gasoline prices before a Joint Oversight Hearing of the California Assembly Transportation, Budget, and Consumer Protection committees. This appearance received a good deal of media coverage: March 28, Borenstein was on KGO TV local news.

March 29 he was quoted in the Los Angeles Times, AP Wire, Contra Costa Times, San Jose Mercury News, San Diego Union-Tribune, and San Francisco Chronicle.

On March 27 Borenstein did a live interview on KCBS radio about the OPEC meeting in Vienna and the impact that any production changes will have on gasoline prices.

Borenstein was on KRON 6:00 p.m. news on Thursday, March 23, as part of a piece on ethanol as a replacement for MTBE in California's gasoline supply.

Borenstein was on BayTV's "Take Issue" show last Wednesday, March 22 night, hosted by Pete Wilson (the news anchor, not the former governor). The other guest was SF Supervisor Michael Yaki.

On Wednesday, March 22, Borenstein had a letter to the editor published in the Wall Street Journal (co-authored with Jim Bushnell, UC Energy Institute, and Frank Wolak, Stanford). The letter clarified some issues that were raised by a March 8 WSJ article that reported on a speech of Secretary of Energy Richardson in which he cited the Borenstein, Bushnell, and Wolak research on market power in electricity markets (which can be accessed at www.ucei.berkeley.edu/ucei/PDF/pwp064.pdf).

The Haas School of Business was mentioned in the Los Angeles Times on March 24 in an article on the business plan competition sponsored by Hummer Winblad Venture Partners. The complete text can be found at http://www.latimes.com./editions/orange/business/20000324/t000027954.html

Accounting professor Brett Trueman was in Wired magazine on March 21 in "MicroStrategy Under Microscope" discussing the reporting practices of Internet companies. The article can be found at http://www.wirednews.com/news/print/0,1294,35092,00.html.

Brett Trueman was also quoted in the Los Angeles Times on March 21 on the accounting practices of Internet companies.

Professor Hal R. Varian authored an article for the Industry Standard that appeared in the March 20 issue. "Field of Dreams" is about the possible lack of profitability of a broadband network. Read the entire article at http://www.thestandard.com/article/display/0,1151,12944,00.html?mail

Distinguished Global Visiting Professor Richard Portes debated the new Congressional Commission report on the International Monetary Fund and World Bank with Representative Thomas Campbell and Professor Charles Calomiris on National Public Radio KCRW (Los Angeles) on March 20.

"The Lure of Global Branding" by David Aaker, professor emeritus of marketing, and Erich Joachimsthaler has been featured on the Harvard Business School Web site HBS Working Knowledge. The article can be found at http://hbsworkingknowledge.hbs.edu/topics/marketing/.

In "Building a Happy Company Can Make You Fat," Haas alumnus Scott Kucirek, MBA 99, co-founder of zipRealty.com, finds himself eating lunch twice a day with new staffers. The article was featured in BusinessWeek On-line. The article can be found at http://frontier.businessweek.com/0003/nj000317.htm.

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