Haas NewsWire will publish monthly this summer. Look for issues on June 11, July 23, and August 20. Biweekly publication will resume at the beginning of the academic year.

Haas Students Celebrate May Commencements

Salesforce.com Chairman and CEO Marc Benioff

The ranks of the Haas Alumni Network will swell by nearly 800 members when MBA, undergraduate, and Ph.D. students celebrate the completion of their degrees at this month's commencement ceremonies.

Pomp and Circumstance will play as some 450 MBA students collect their diplomas on Sunday, May 20, at 2:00 p.m. in the Greek Theatre. Salesforce.com Chairman and CEO Marc Benioff, known for pioneering web-based enterprise applications, will address the graduates.

The student-elected speakers at the MBA commencement will be Todd Evans for the Full-time Program, and Sean M. Silas for the Evening & Weekend Program. A reception in the Haas courtyard will follow the ceremony.

The 67 graduates of the most recent Berkeley-Columbia Executive MBA Program class, who celebrated commencement at the culmination of their studies in December, are invited to participate in Sunday's MBA commencement and in Columbia Business School's commencement proceedings on this Wednesday, May 16.

Haas undergraduates will also celebrate commencement this Sunday with a Greek Theatre ceremony at 9:00 a.m. Stephen Etter, BS 83, MBA 89, founding partner of Greyrock Capital Group and Haas School finance lecturer, will deliver the commencement address. The student speaker will be Danny Lam.

Ph.D. students observed their commencement on May 12, with a ceremony in the Wells Fargo room for 17 graduates and their families and friends. Oliver Williamson, the Edgar F. Kaiser Professor Emeritus of Business Administration and professor emeritus of business, economics, and law, addressed the graduates. Williamson is known worldwide as an expert in anti-trust, regulatory, and transaction cost economics. He was recently named a 2007 Distinguished Fellow of the American Economic Association.

Prof. Williamson Awarded Distinguished Fellow by American Economic Association

Oliver E. Williamson, a Haas School professor emeritus and expert in transaction cost economics, was honored last month as a 2007 Distinguished Fellow of the American Economic Association (AEA).

The AEA bestows distinguished fellowships on no more than three economists of high distinction in the US and Canada each year. Williamson joined Lloyd Shapley of UCLA and Orley Ashenfelter of Princeton University as recipients this year. Past recipients of the AEA honor include Nobel Laureates Gerard Debreu, an emeritus professor of economics and mathematics at UC Berkeley, and the late John C. Harsanyi, a longtime professor at the Haas School and Berkeley's Department of Economics.

Williamson's work explores how varying organizational structures for markets and institutions affect economic activity. His work, which blends social science with abstract economic theory, is said to have influenced everything from investment in Eastern Europe to human resource management in the technology industry.

In selecting Williamson, the AEA cited his influential role in shaping the way economists think about firms, contracts, and organizations. "Long before the internal operation of firms was on the radar screen of almost any other economist, 'Olly' did the seminal work in this area," says UC Berkeley Koshland Professor of Economics George Akerlof, a member of the AEA executive committee that selected Williamson to receive a 2007 distinguished fellowship and a 2001 Nobel Laureate in Economics. "Williamson's insights into the incentive structure within firms and organizations dominate the field."

Williamson is the Edgar F. Kaiser Professor of Business Administration and a professor emeritus of business, economics, and law at Haas. He is the author of several books, including Markets and Hierarchies: Analysis and Antitrust Implications, which is considered an economics classic; and The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, which is said to be the most frequently cited work in social science research.

"We congratulate Olly on this important professional acknowledgement of his scholarly work and thank him for the distinction it brings to the Haas School," says Associate Dean for Academic Affairs James Lincoln.

UC Berkeley Team NanoRay Wins International Business Plan Competition

A team of UC Berkeley MBA and Ph.D. students took first place at the Hong Kong University of Science and Technology 2007 International Business Plan Competition on May 5.

The team, NanoRay, presented a business plan for a startup company that plans to develop technology for manufacturing pocket-sized projectors. The projectors would plug into mobile devices and be capable of projecting onto a wide range of surfaces. NanoRay plans to develop the technology and install the projectors in handhelds and laptops. The pioneering technology was developed by UC Berkeley engineering students and licensed by NanoRay.

The winning team consisted of Quintin Smith, MBA 08; Eugene Kolovyansky, MBA 08; and engineering Ph.D. candidates Hyuck Choo and David Garmire. The team defeated a dozen MBA teams representing universities from around the world and took home a $10,000 cash prize. University of Michigan placed second for a $3,000 prize.

NanoRay has swept a number of business plan competitions this spring. In March, NanoRay placed in the top three at the fifth annual University of San Francisco International Business Plan Competition. The following month, NanoRay made it to the final eight at the Jungle Business Plan Competition in New York City.

For more information about the competition, visit http://bmlwk01.bm.ust.hk/bm/Web/PressReleasePage.aspx?Press

Haas Undergraduate Team Wins Gap Inc. Case Competition

A team of Haas School undergraduate students took first place at the Gap Inc. Undergraduate Case Competition on April 25.

The competition challenged students to address real-life business issues in a socially responsible manner. It asked students to develop comprehensive corporate and marketing plans for a profitable line of driving gloves made of 100% organic cotton for a fictitious company.

Ara Cho, Andrea Lo, Lisa Murphy, and Uday Sandhu were the team members. They are all juniors in the Undergraduate Program and students in Lecturer George Cluff's "Strategic Planning" class. The team developed the slogan, "Take control and offer a hand," and developed a strategy that involved producing cotton in Peru and revitalizing the local economy there.

Eighteen UC Berkeley teams and two teams from San Francisco State University entered the competition on April 13 by submitting preliminary recommendations for their glove lines. The initial entries were judged by a group of four Berkeley MBA students. Six teams from the original 20 were selected for the final round.

At the finals held on April 25, the six teams each gave a ten-minute presentation in front of a panel of four judges. The judges were Haas Lecturer Kevin Sweeney; Rob Kaplan, a Full-time MBA student; Katharine Brewer; associate director of the Center for Responsible Business; and Jessica Mickelson of Gap Inc. Dan Henkle, MBA 98, senior vice president of social responsibility at Gap Inc., gave the keynote address at the finals.

Undergraduate Team Wins the Battle of the Bay

Haas School undergraduate students defeated teams from Stanford University and San Jose State University to take first place at the annual Deloitte-Cisco "Battle of the Bay" Case Competition, held at the Cisco Systems campus on April 6.

The winning team was Sagar Patel, BS 08; Devang Bhuva, BS 07; Alex Stathopoulos, BS 07, and Ryan Panchadsaram, IEOR 07.

To qualify for the "Battle of the Bay" competition, the group competed in and won the eBusiness Case Competition sponsored by Cisco Systems, Inc. and Deloitte Consulting at the Haas School earlier this spring. Both competitions asked students to create a go-to-market strategy for Cisco in the digital home market.

The Berkeley team impressed executives from Deloitte Consulting and Cisco with its presentation for "KiSS Chakra." The concept product leveraged Cisco's existing technologies to seamlessly combine high-definition technology with multimedia functionality allowing consumers to access and manage their home networks from a television or from other remote devices. "We had to be mindful of Cisco's vision, and make sure that our strategy didn't conflict with the company's current offerings or image," says Alex Stathopoulos, who oversaw the team's marketing strategy.

Judges gave team members high marks for the caliber of their analysis and professionalism. As members of the Haas School-sponsored undergraduate group, Berkeley Consulting, students applied lessons from consulting for real-world companies and nonprofits to the competition. "Many of the skills we utilized in the competition came from our experiences in Berkeley Consulting, especially our analytic and presentation abilities," says Stathopoulos.

Ph.D. Graduates Head for Positions with Top-Tier Universities

This year's crop of graduating Ph.D. students will once again share the knowledge and skills accrued at the Haas School by teaching and conducting research at top-tier schools such as Harvard Business School and The Wharton School of the University of Pennsylvania.

"We are delighted by the great placement of our graduates this year," says Miguel Villas-Boas, the J. Gary Shansby Professor of Marketing Strategy and director of the Ph.D. Program. "The demand by the top universities for our doctoral students is indicative of the leading and innovative research done by our students and the commitment to the excellence of our program."

Thirteen of this year's fifteen graduates from the Haas School Ph.D. Program have accepted positions. Eleven are tenure-track assistant professorships at such institutions as Harvard University, Cornell University, London Business School, and the University of Tokyo. One will work as a professor of management at the University of Colorado at Denver in the Health Sciences Center.

Two graduates have accepted research positions. One will serve as a research associate for Barclay's Global Investors and one will be a postdoctoral fellow at Wharton.

Berkeley MBA Students Take Second at Bank of America Case Competition

A team of UC Berkeley graduate students that included three Berkeley MBA students took second place at the 16th annual Bank of America Low Income Housing Challenge on May 4.

Sponsored by Bank of America, the competition promotes innovative approaches to affordable housing development. During the three-month challenge, student teams from universities in northern and central California were paired with housing developers to design hypothetical development projects.

The winning team members were Fritz Van de Kamp, MBA 08; David Fiore, MBA 08; Yang Yang Chen, MBA 08; Ian Carlton, a master's student in city planning; and Junjie Li, a master's student in architecture.

The BEAR Housing team proposed constructing a 58-unit transit-oriented development in San Francisco on property currently owned by Bay Area Rapid Transit (BART). Team members overcame several challenges including an irregular-shaped parcel and 40-foot height restriction to design a mixed-use complex offering a range of transportation options. The plan earned high marks for community engagement and innovation.

A panel of housing development, architecture, construction, and urban planning experts judged proposals based on financial feasibility, community acceptance and impact, use of green building and environmentally sustainable practices, and design innovation. Stanford University took first place and Cal Poly-San Luis Obispo placed third.

Faculty Members and Graduate Student Instructors Honored at End of the Year Party

In addition to food and fun, the Dean's End of the Year Party on May 4 offered the chance to honor Haas School faculty members and graduate student instructors.

Student committees bestowed Cheit Awards for Excellence in Teaching upon the following faculty members:

+ Professor John Morgan, Full-time MBA Program
+ Lecturer Suneel Udpa, Evening & Weekend MBA Program
+ Assistant Professor Johan Walden, Evening & Weekend MBA Program
+ Associate Professor Richard Stanton, Undergraduate Program
+ Professor Patricia DeChow, Ph.D. Program.

Honorable mentions were conferred upon Associate Professor Steve Tadelis by students in the Full-time MBA Program and Professor Miguel Villas-Boas by students in the Ph.D. Program.

Cheit Outstanding Graduate Student Instructor (GSI) awards were given to Thomas Gilbert for his work with both the Full-time and Evening & Weekend MBA Programs and to Sebastien Betermier for his work with the Undergraduate Program. Both are Haad School Ph.D. students.

Additionally, the Berkeley Campus Outstanding GSI Award was given to the top 10% of the Haas GSIs who served during the 2007 calendar year. The awards are based both on the end-of-course student evaluations and on nominations submitted by faculty and students. The recipients were already honored at a campus-wide reception in April. Twelve Haas School students were awarded Berkeley GSI awards. Moshe Michael Barda, John. L. Chen, Seth Familian, Cristin Gendron, Vladimir Stenek, and Michael Wong, all Full-time MBA students, were given the award. Ph.D. students Sara Holland, Jordan Holtzman, Steven Huff, Nydia Macgregor, Miguel Palacios, and Adam Yonce were likewise recognized with awards.

Haas School Student Fundraising Reaches Record Level

Berkeley MBA and undergraduate business students logged record participation in the Lifelong Connections (LLC) and Feed the Bear student fundraising campaigns this academic year. Both the LLC campaign and the Feed the Bear campaign organizers were honored at the Dean's End-of-the-Year Party.

The LLC campaign enjoyed 99.6% participation from MBA students for $201,064 pledged, beating every record set for the campaign. Dai Pham and David Good, both MBA 07, were the campaign chairs.

The Feed the Bear campaign obtained pledges from undergraduate students totaling $16,926 with a 27% participation rate. Sonia Marquez and Reyna Gonzalez, both BS 07, chaired the Feed the Bear campaign.

Spring Issue of California Management Review Now Available

The ongoing challenge of adjusting corporate strategies to a rapidly changing business environment is the theme of the Spring 2007 issue of the California Management Review. Complimentary copies of CMR are available for all Haas School students in the student lounges and program offices.

This issue features an article by Henry Chesbrough, a Haas School adjunct professor and executive director of the Center for Open Innovation, titled "The Market for Innovation: Implications for Corporate Strategies." The article describes the opportunities and risks of firms seeking to link their business strategies with the increasingly important market for innovation.

Alumni interested in receiving a complimentary copy of a previous issue of CMR should send an e-mail to cmr@haas.berkeley.edu. Alumni can also receive a special CMR alumni subscription at the rate of only $40. The international alumni rate is $60. To subscribe, please e-mail cmr@haas.berkeley.edu with mailing details.

CMR is also available on the web at http://cmr.berkeley.edu.

Staff News

Noemi Hollander Joins CMR as Editorial Assistant

The California Management Review team welcomed Editorial Assistant Noemi Hollander as its newest member on April 23.

Hollander spent the last eight years working in the publishing industry with various organizations including the Design Management Institute, A Press, Thomson Education, and Isthmus Publishing. She holds a BA in comparative literature from New York's Barnard College and has been granted a Mellon Fellowship toward Ph.D. work. Hollander, who grew up in Berkeley and is happy to be back after a 13-year absence, has a two-year-old daughter and enjoys hiking, traveling, and gardening.

Email: hollander@haas.berkeley.edu
Phone: (510) 642-7159
Office: F501

Haas in the News

Anna Utgoff, MBA 07, was quoted in the May/June issue of BizEd in a column titled "Competition Promotes School Reform" regarding the Education Leadership Case Competition.

ZipRealty Inc., a Berkeley MBA start-up, announced that it will expand into six new markets in two new states in an East Bay Business Times online article titled "ZipRealty moving into new markets." For the full article: http://eastbay.bizjournals.com/eastbay/stories/2007/05/07/story9.html

Revolution Foods, a company started by Kristen Groos Richmond and Kirsten Tobey, both MBA 06, was featured in a May 9 San Jose Mercury News article titled "New recipe for Bay Area school meals." For the full article: http://www.mercurynews.com/ci_5852434

Terrance Odean, Ph.D. 97, the Willis H. Booth Chair in Banking and Finance I, was mentioned in May 9 Sydney Morning Herald article titled "Choose the right time to sell." For the full article: http://www.smh.com.au/news/investment/choose-the-right-time-to-

Carl Shapiro, the Transamerica Professor of Business Strategy, was quoted in a May 8 Wall Street Journal article titled "On The Prowl: As Deal Barriers Fall, Takeover Bids Multiply."

Jonathan B. Berk, the Sylvan C. Coleman Chair in Finance and Accounting, was mentioned in a May 7 Financial Times article titled "'Better off' with index trackers" about a mutual funds study he conducted with Professor Ian Tonks of the University of Exeter.

Odean was quoted in a May 6 Wall Street Journal article titled "Easing Investor Remorse." For the full article: http://online.wsj.com/article_print/SB117840996462193532.html

The UC Berkeley Business Plan Competition finals on April 23 were featured in a May 9 East Bay Business Times article titled "Cheap MRI, TV techs win Haas business-plan contest." The article is available at: http://eastbay.bizjournals.com/eastbay/stories/2007/05/07/story9.html

Haas School Dean Tom Campbell was featured in the May 4 issue of the San Francisco Business Times as part of the "Executive Profile." The article is available at: http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2007/05/07/tidbits2.html

Professor Laura Tyson was mentioned in a Cybermedia International Online Limited (CIOL) newsletter article titled "Laura Tyson joins 24/7 Customer's Board of Directors." For the full article: http://www.ciol.com/content/search/showarticle1.asp?artid=96915

Odean was also quoted in a May 3 New York Times article titled "Sometimes the Stock Does Better Than the Investor That Buys the Stock."

The New Software Industry Conference, co-sponsored by the Fisher Information Technology Center on May 1, was covered in several news media including:
+ May 1 PC World, "Shrink-Wrapped Software's Days Numbered." For the full article: http://www.pcworld.com/article/id,131421-c,researchreports/article.html
+ May 3 ComputerWorld Malaysia, "Software without services? That's soooo old hat, experts say."For the full article: http://computerworld.com.my/ShowPage.aspx?pagetype=2&articleid=

+ May 1 The Register, "It'll be ugly when half the software industry goes away." For the full article: http://www.theregister.co.uk/2007/05/01/the_new_software_industry/

Mark Kvamme and the Management of Technology lecture series were mentioned in the VC Ratings blog titled "FunnyorDie is fastest growing web site ever - Sequoia laughing" on May 3. For the full article: http://vcratings.thedealblogs.com/2007/05/funnyordie_is_fastest_growing.php

The Haas School was mentioned in an April 30 BusinessWeek Online article titled "How Can Public Compete with Private?" on funding and faculty salaries. For the full article: http://www.businessweek.com/bschools/content/apr2007/bs20070430

Haas School Dean Tom Campbell was featured in the April 27 issue of the East Bay Business Times as part of the "Publisher's Notebook" article titled "A Conversation with Tom Campbell, dean, Haas School of Business."

Happening at Haas


BAY AREA ALUMNI - Green Developer Speaker Series
May 16
6:00 p.m. - 9:00 p.m.
PG&E Energy Center
San Francisco
Bay Area alumni are cordially invited to a presentation hosted by the Haas School of Business and by the Presidio School of Management in conjunction with the Northern California Emerging Green Builders Committee. Grant French, Swinerton Builders' Corporate Sustainability Manager, will present how his company is responding to the challenges and opportunities of the green building process, including integrated design and project management, and will discuss lessons learned from past projects. The event is free and open to the public, but space is limited so please RSVP no later than Tuesday, May 15.
For more information, visit http://www.pge.com/pec/admin/directions.shtml.
To RSVP, e-mail shanks@haas.berkeley.edu.

TAIPEI ALUMNI - Golf and Networking Celebration
May 19
12:00 p.m. - 9:00 p.m.
Sunrise Golf and Country Club
Please join the Berkeley Club of Taipei for a day at Taiwan's leading golf resort, Sunrise Golf and Country Club.
For more information, contact Sean Fang ('92) at +886 (2) 8722 7905 or at sean.fang@ubs.com.
To RSVP, visit https://berkeleyinternational.wufoo.com/forms/berkeley-club-of-

BAY AREA ALUMNI - 14th Annual Business Forecast Luncheon
May 23
11:30 a.m. - 2:00 p.m.
The Palace Hotel
2 New Montgomery St.
San Francisco
Bay Area alumni are cordially invited to the 14th Annual Haas School Business Forecast Luncheon with Ken Rosen. To register, visit http://www.haas.berkeley.edu/alumni/bfl.
For questions, contact events@haas.berkeley.edu.

BAY AREA ALUMNI - SF HAN Chapter Innovation Series
May 29
6:00 p.m. - 8:15 p.m.
McKinsey & Co.
555 California, Suite 4700
San Francisco
Bay Area alumni are cordially invited by the San Francisco Chapter Network for a lively panel discussion on the double edge of innovation. The panel includes Alex Kazaks, an innovation practice lead with McKinsey & Co.; Scott McMullan, founder of Innovie and currently director of business applications at Google; Peter Loukianoff, MBA 98, venture capitalist with Alloy Ventures; and Joe Marasco, president and CEO of Ravenflow. Seating is limited and the event is expected to sell out.
To register, visit http://www.acteva.com/booking.cfm?bevaid=134482.

LOS ANGELES ALUMNI - 2nd Annual MBA Masters Golf Classic
June 2
12:00 p.m. - 5:00 p.m.
Lost Canyons Golf Club
3301 Lost Canyons Drive
Simi Valley, Calif.
Haas School Alumni are invited to compete in the "Winner's Circle" at the second Annual Southern California MBA Masters Golf Classic. This will be a fun day of golf and networking with over 16 business schools represented by their alumni and guests (open to both undergraduates and MBA students).
To register, visit http://alumni.gsb.stanford.edu/chapters/LosAngeles/golf.html.

The Haas NewsWire is the bi-monthly electronic news publication for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to haasnews@haas.berkeley.edu.

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