Haas NewsWire

Haas NewsWire, July 7, 1999

Computer Center To Undergo Customer-Oriented Reorganization; Web and AV/Media    Services to Become Independent Units
MBA Admissions Office Is Reorganizing and Admission Strategy to be Studied
New Program Manager Joins Center for Executive Development
Kehong Wen Wins 1998-99 Hayase Award for Ph.D. Excellence
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The Haas School's Computer Center is reorganizing to streamline its operations and become more customer oriented, according to Jay Stowsky, associate dean for school affairs and initiatives. As part of the reorganization, Web Services will be split off from the Computer Center to report to the executive director for marketing and communications, Rich Kurovsky, and Classroom AV and Media Services will split off to report to the associate dean for budget & operations, Teresa Costantinidis. Computing Services will also report to Costantinidis.

The reorganization coincides with the departure of Richard Henderson, the director of Haas Computing Services since 1992. Henderson's departure, for a position at the University of the South in Tennessee, was announced last week. Zane Cooper has been named acting director as a national search gets underway for Henderson's permanent successor.

According to Stowsky, the Computer Center's customer service operation will be restructured into three teams, each serving a specific set of Haas customers: (1) students, (2) faculty and Ph.D. students, and (3) program offices and administrative units (including alumni relations and executive development). Each customer-specific team will consist of an assistant director for support and development, dedicated support staff to respond to routine service requests, and dedicated development staff to work on major projects. For each customer team, the assistant director will serve as the main point of contact between customers and the computer center.

A fourth team, headed by Associate Director Mike Pivonka, will focus on supporting and upgrading back-end systems and sustaining general infrastructure needs of the school, including the network and server hardware, software, installation, and maintenance.

Routine customer requests for technical support will continue to be routed through the HelpDesk, and front desk staff will continue to serve students using the computer labs. However, the Haas School will install new software to facilitate the management of HelpDesk requests. In the future, Haas customers -- faculty, students, and staff -- will be able to view the status of HelpDesk requests by logging on to the Computer Center web site.

All significant project requests, defined initially as projects likely to take more than 40 hours of computer center staff time to complete, will require a special proposal to be sent to the assistant director of the appropriate customer service team. Project proposals will follow a software-assisted planning and management process, including projected cost, required staff time, and timelines to completion. Significant project proposals will be reviewed by one or more of three new customer-specific computer center advisory committees, depending on the scope of the project, to provide rankings and make recommendations to the Dean's Council. The Dean's Council will decide how to allocate the school's computing budget among these rank-ordered proposals.

Stowsky, Costantinidis, Henderson, Cooper, and Pivonka have been reviewing a backlog of several hundred project requests (including requests for upgraded web and classroom AV/media services, which will now be handled by the new independent units). The review team has established criteria for rank-ordering projects retroactively and will be establishing a process for assigning highly ranked projects for completion.

All funded computer projects (with associated completion timelines) and all proposed projects will be posted on the Computer Center web site. Projects will be categorized as either Infrastructure or Customer Applications projects, allowing members of the Haas community to see which projects are under way as well as the current allocation of projects across units and customer groups. Major new policy or proposed changes will also be reviewed by the three advisory committees and the Dean's Council, and final policies will be posted on the Computer Center web site.

Finally, the three advisory committees will be working with Computer Center staff to develop a set of service-level agreements (SLA's). SLA's serve to spell out the responsibilities and commitments of both the Computer Center and its customers with respect to all computing services provided at Haas. These service-level agreements will also be posted on the Computer Center web site.

Details on the reorganized Web Services and AV/Media Services units will be provided in an upcoming issue of the Haas Newswire.

In order to effect all of these organizational changes, the school is creating several new positions, while restructuring others. It is also pursuing efforts to upgrade the status and technical training of all computer, web, and media services staff. This is a large task and, according to Stowsky and Costantinidis, will likely take all of the summer and part of the fall to complete.

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The Haas School is reviewing its admissions strategy for the full-time MBA program, and the MBA admissions office has been reorganized to better serve prospective students, according to Jay Stowsky, associate dean for school affairs and initiatives.

Dean Tyson has named Professor Kenneth Rosen to head a new faculty task force to review Haas MBA Admissions Strategy. The group will meet over the summer and present a report to the dean early in the fall. It includes faculty members Jennifer Chatman, Peter DeMarzo, Rashi Glazer, Jonathan Leonard, and Rich Lyons. Associate deans Andy Shogan and Stowsky will serve as ex-officio members, and Richard Kurovsky, executive director of marketing & communications, will staff the group.

At the same time, the MBA admissions staff is being reorganized, with Alison Jenkins and Robin Drouin being named co-directors of the office, joining fellow co-director Fran Hill to comprise a new three-member admissions team. Jenkins and Drouin were previously associate directors of MBA admissions. Diane Lopez has been promoted to manager of the MBA admissions staff. All four will report to the new executive director of MBA admissions and career services, a position that was created earlier this year.

A nationwide search for the new executive director is well under way, with candidate interviews slated for June and July, according to Stowsky. The executive director will oversee the input and output of the MBA program -- admissions and career placement. By combining these two functions, the school expects to enhance its strategy for targeting applicants who will be successful both in the classroom and in the job market.

According to Shogan and Stowsky, these changes in the admissions office flow from the enormous increase in workload caused by a more than 100% increase in applications to Haas and the institution of the applicant interview program during the past five years.

"We expect the reorganization of MBA admissions to enhance services and productivity," said Stowsky, "while also enabling the new admissions team to participate effectively in the development of a new admissions strategy for the Haas School."


Lucent Technologies has given a $100,000 endowment for an annual lecture series, called the Lucent Technologies Communications Networking Lectures, to be held as part of the Management of Technology program. Lucent also created a graduate student fellowship to support research in this area.

The purpose of the lectures is to bring leading executives' views to business and engineering students on the technology and project management requirements for communications networks -- a $400 billion market. "The industry increasingly needs skilled technologists and business managers for rapidly changing networks optical, wireless, wireline, packet, circuit," said Richard A. McGinn, chairman and CEO of Lucent. "We hope to inspire students to meet industry challenges by creating an opportunity for them to hear the perspectives of business leaders on the current revolution in communications."

The Lucent lecture series will be an annual event held by the Management of Technology (MOT) program, a joint program of the Haas School of Business and the College of Engineering. A board consisting of MOT and Lucent representatives will select an executive speaker for each year's event.

To promote research in communications networking, Lucent is funding an annual $20,000 graduate student fellowship in the MOT program for a period of three years. The student will be selected by a MOT board and announced at each year's lecture.


Shawn Allison joined the Evening MBA staff on May 24 as associate director of the program, the position previously held by Carol Hepsley. Shawn oversees registration, student services, and the day-to-day operations of the program. Shawn came to Haas from Silicon Graphics in Eagan, Minnesota, where he worked in leadership development. Prior to Silicon Graphics, he worked as a graduate research assistant at the University of Alaska School of Business; head instructor at the Hampton Academy in Owariasahi, Japan; company manager of the Anchorage Opera; and marketing assistant at Unicom Alaska.

Shawn has an MBA from the University of St. Thomas in Minneapolis and a BA in Economics and Japanese from American University in Washington D.C. Shawn can be reached next week at allison@haas.berkeley.edu or at 643-0435.

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Natasha Randall joined the Center for Executive Development (CED) as a program manager in May. Natasha will be running the four upcoming executive development programs in June. She primarily works with CED's participants, faculty, and staff in organizing and coordinating programs.

Before coming to Haas, she served in the United States Peace Corps as an English educator for medical professionals in the former Soviet Union. She also taught health and hygiene to school-aged children. Before the Peace Corps, she worked in Finland at the Helsinki School of Economics as editor for the MBA Student Handbook. She is Finnish-American and speaks Finnish, French, and Russian.

Natasha earned her BA in international relations/political science, with a minor in European studies, at UC San Diego. She said she is glad to be back in the Bay Area Hills, where she grew up, and to be working at such a prestigious academic institution. She also hopes to use her language skills with the center's international participants.

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Ph.D. student Kehong Wen was announced as the winner of the 1998-99 Hayase Award for Ph.D. Excellence at a reception for graduating doctoral students on May 18.

The Hayase Award is given every year to a Ph.D. student who, in the opinion of his peers, has contributed most significantly to the academic community by supporting his or her peers and contributing to their learning experience. The award was created in memory of Henry K. Hayase, a well-respected and well-liked Ph.D. student who died in 1985 from complications of a kidney transplant operation.

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All articles are posted on the "Haas in the News" bulletin board between the student lounges and the Computer Center on the third floor.

National Public Radio's Morning Edition aired a segment on June 3 on the Haas School's four new E-commerce courses, highlighting quotes by Arturo Perez-Reyes, lecturer of the IBM-sponsored undergraduate E-commerce course, and students Chris Quinn, MBA 99, and George Leng, BS 99. You can listen to it on NPR's web site at http://www.npr.org/programs/morning/archives/1999/current.html.

Wired News posted an article on June 3 about business school creating a presence in Silicon Valley by opening satellite offices there. Berkeley is among the universities and schools opening offices as part of an effort to bring Silicon Valley and its business model closer to its students and vice versa. The article includes quotes by Haas Executive Director of Marketing & Communications Richard Kurovsky and Mitchel Harad, MBA 99, co-founder & CEO of GetRelevant Inc. You can read the article on the Wired News web site at http://www.wired.com/news/news/culture/story/19972.html?wnpg=1

Dean Laura Tyson appeared on the Charlie Rose show on PBS television on June 2 together with Milton Friedman of Stanford University's Hoover Institution and Paul Romer, professor of economics at Stanford University.

Forbes ASAP, the online edition of Forbes magazine, published an article, "The Plan Game Tests Entrepreneurial Mettle," on the Berkeley Business Plan Competition on May 28. You can read the article on Forbes.com at http://www.forbes.com/asap/html/99/0528/feat.htm.

The May 26 issue of the San Francisco Chronicle featured Haas MBA entrepreneurs on the front page of the business section. The article, "Campus Creations," covered the trend of students starting companies before graduation and the phenomenon of business plan competitions, highlighting Berkeley's students and recent ventures. You can read the article at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/1999/05/26/BU49146.DTL.

The Financial Times published a brief article, "Chip Idea Wins Berkeley Prize," on the Berkeley Business Plan Competition in its "News From Campus" column on May 24.

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