Haas NewsWire


Haas NewsWire, July 18, 2005



Haas Welcomes New Undergraduate Class with an Orientation Carnival


Last week the Haas School rolled out the welcome mat to greet 347 new undergraduate business majors with a Friday-afternoon carnival in the Haas School courtyard.


The fun and games were a way to introduce new students to the many UC Berkeley and Haas School organizations they may join while at Haas. In between spinning wheels and winning prizes, the new students learned about the extra-curricular activities available to them through such organizations as the Asian Business Association, the professional business fraternity Alpha Kappa Psi, Berkeley Consulting, and Students for Responsible Business.


This year’s class was selected from an applicant pool of 1,623. More than 70% of the new Haas undergraduates are continuing UC Berkeley students, the remainder are transfer students from community colleges and other schools.


Since 2003, first-year business majors at Haas have begun classes in July to allow them to complete two core courses, Business Communication and The Social, Political, and Ethical Environment of Business, before tackling a full course schedule in the fall.


"This year’s class represents a high level of intellectual curiosity and ability,” says Dan Himelstein, executive director of the Haas Undergraduate Program. “We look forward to a great two years of study with them.”



Undergrads from Around the Nation Attend Haas Summer Business "Boot Camp"


For the eighth consecutive year, undergraduate students from around the country are taking a summer break from Socrates, Shakespeare, and cell biology to gain a competitive edge through BASE, the Haas School ’s summer business “boot camp” for non-business majors.


BASE is run by the Haas Undergraduate Program and is one of the only university programs for non-business majors that offer complete courses from the university’s business curriculum and nine units of academic credit.


During six intensive weeks from July 5 to August 12, the Business for Arts, Sciences, and Engineering (BASE) Program builds the business acumen of undergraduates from across the US . This year’s program is filled to capacity with fifty-four students who have just completed their sophomore, junior, or senior years at such universities as Brown, Harvard, Massachusetts Institute of Technology, Stanford, Berkeley , Chicago , and Vanderbilt.


“We knew that for the program to be truly meaningful, students should have substantial exposure to finance, accounting, marketing, and organizational behavior,” says Andrew Shogan, associate dean for instruction and founder of the Haas School ’s BASE Program. “This entails the rigor one would expect to find in a business school course load—assignments, exams, grades, and a culminating case competition.”


BASE students are taking introductory courses in financial accounting with Professor Vic Stanton, in organizational behavior with Senior Lecturer Holly Schroth, and in marketing with Senior Lecturer Trudy Kehret-Ward. The program integrates this classroom learning with field trips to Goldman Sachs, Mervyn’s, and Cisco Systems. Students also learn about career search skills, negotiations, and public speaking. Outside of class they meet with business professionals in career workshops and enjoy weekly lunches with members of the Haas School ’s administration and faculty.


“By the time these students leave BASE, they’ve learned how to conduct business research, analyze product and financial markets, and examine human resource management issues,” says Shogan. Former BASE students have eventually gone on to earn MBAs, launch their own businesses, and land such positions as associate product marketing manager with Google and management consultant with McKinsey and Company.


Lindsay Russell, an economics major from Vermont ’s Middlebury College , participated in BASE last summer and now works on Wall Street through a Lehman Brothers internship program. “My BASE experience showed my employer that I went out of my way to gain exposure to business education,” says Russell. “As part of my internship, we had to do a Financial Accounting workbook for training—my past exposure to the material through BASE was invaluable.”


For more information on the BASE program, visit http://www.haas.berkeley.edu/Undergrad/BASE



President and COO of Adobe to Speak at >play Digital Media Conference, Nov. 5


The Haas School's new student-organized digital media conference, ">play", will feature Shantanu Narayen, MBA 93, president and COO of Adobe Systems, as the keynote speaker at the conference, which takes place on Saturday, November 5, at the Haas School.


At Adobe, a company known for its digital media products including Photoshop, Acrobat, and GoLive, Narayen sets the vision for new product lines and guides expansion into new markets. He has been at Adobe since 1998 and was promoted to president and chief operating officer in January 2005. He also serves on the Haas School 's Advisory Board.


">play’s focus on digital media reflects both student interest and the shift in the marketplace towards opportunities in digital media," says Pete Vlastelica, MBA 06, one of the conference organizers. "It will truly be a unique event because it will bring together both the business and creative sides of the industry.”


>play continues the tradition of the Leading Edge technology conferences of past years. It will include product demonstrations and a media product expo along with panel discussions on games, music, design as a competitive advantage, digital rights management, rich mobile content, and more. The conference is being organized by the Haas Technology Club, the Digital Media and Entertainment Club, and the Fisher Center for the Strategic Use of Information Technology.


Yahoo! will be the main sponsor of the conference. For more information visit www.playconference.org or contact Rich Brown, MBA 06, at rbrown@haas.berkeley.edu or Vlastelica at vlasteli@haas.berkeley.edu.



Financial Engineering Students in High Demand for Winter Internships


Recruiting is already in high gear for the winter internship program for Master's in Financial Engineering (MFE) students, according to Linda Kreitzman, director of the MFE program.

The internship program matches highly qualified students to firms with challenging projects in quantitative finance. The 10-12 week internships take place over the winter break in the MFE program, from mid-October to mid-January. For financial firms, these internships provide a first look at next year's MFE graduates. For the students, working intensively on one project helps to hone their skills and gives them a leg-up on future coursework.


This summer Kreitzman has seen an increase in recruiters contacting her well in advance of the normal fall recruiting cycle. "The MFE students continue to be really strong, and the firms know that they need to pursue the students early to get their top choices," says Kreitzman.

Kreitzman oversees the placement process and works diligently to help MFE students and financial firms make the right match. Firms submit a topic, short-term project, or skill set they need to the MFE program and qualified students reply with a one-page work proposal for the project and a resume. For more information on recruiting MFE students, visit http://mfe.haas.berkeley.edu/recruiting.html. To contact Kreitzman, call 510-643-4329 or e-mail lindak@haas.berkeley.edu.



Haas Abroad: Undergraduates Visit Firms and Factories in Asia


A group of twenty-four Berkeley undergraduate students got a taste of what it means to do business in Asia on a recent summer trip to Korea , Hong Kong , and China as part of the Asia Business Travel Study course.


The May 28 to June 16 trip, organized by Lecturer David Robinson, was packed with 19 firm visits and presentations. The tours included the Hong Kong docks of shipping line APL , a Hyundai factory in Seoul, and the Tsingtao Brewery in Qingdao. Students also visited with the president of Cisco China and with partners at Deloitte & Touche in Beijing .


"Before this trip, I never actually thought about the process of producing the cheap items that I frequently buy, but visiting factories helped me see the reality of the 'Made in China' label, " says student Stacey Wallace, BS 07. "While touring a can factory in Shenzhen, we saw several hundred workers making cans and tins for products we see everywhere in the United States , such as the AOL CD cases we receive in the mail."


Initiated in 2001 by Andrew Shogan, associate dean for instruction, and taught by lecturer David Robinson, the course begins with one week of preparation on campus, which includes studying the political, economic, and social background of the destinations to be visited. According to Robinson, the trip always includes Hong Kong , the regional hub for banking, and Beijing , for its rich culture and the many firms that have offices and factories there. “I also look for one place that has good manufacturing where there won’t be a dozen other US universities on tour,” says Robinson. This year he chose Qingdao, home to major electrical appliance plants and the Tsingtao Brewery.


Shogan says the trip is ideal for Haas and other Berkeley undergraduate students unable to spend an entire semester in an international exchange program. “In a short amount of time, it gives them a first-hand knowledge of the opportunities and challenges of the global business environment.”



Berkeley MBA Team Wins International Social Responsibility Competition


The Berkeley MBA student team won the first-ever Social Responsibility and Ethics Challenge, sponsored by Thunderbird, the Garvin School of International Management in Glendale, Arizona.


The competition, which took place in April, attracted 56 MBA teams from business schools around the globe, including UCLA’s Anderson School , Kellogg School of Management, University of Southern California ’s Marshall School , HEC Montreal, and London Business School . UCLA and London Business School won second and third prize, respectively.


The winning Berkeley “Jackrabbits” team included Aaron Ackermann and Steve Hardgrave, both MBAs 05, and Seth Bindernagel, Kirsten Tobey, and Eric Potts, MBAs 06.


Competitors were challenged to develop socially responsible solutions to real business dilemmas. For the finals, five teams developed strategies to help Tyco International instill a sense of ownership for its new corporate ethics program across a large number of divisions.


The top three teams won cash prizes of $5,000, $3,000 and $1,000, and donated half of each prize to the team's charity of choice. The winning Jackrabbits donated half of their $5,000 prize to BAYCAT, the Bayview Hunters Point Center for Art & Technology.



First Annual Haas Safety Fest Takes Place Thursday, July 21


The entire Haas community is invited to the First Annual Haas Safety Festival, which will take place on Thursday, July 21, from 12:00 p.m. to 2:00 p.m. in the Haas School courtyard.


The event is intended to provide information—in an entertaining way—about issues of safety awareness and emergency preparedness for the Haas community. The event will include: lunch from Top Dog, live music, games and prizes, a scavenger hunt, information tables, and live demonstrations. This event is sponsored and organized by the Haas Safety Committee.


For more information, please contact Jennifer Sullivan at 642-9106.



Faculty News


New Tetlock Book Examines Expert Political Opinion


In his new book, Expert Political Judgment: How Good Is It? How Can We Know?, Professor Philip Tetlock focuses on the political arena to explore what constitutes good judgment in predicting future events and why experts are often wrong in their forecasts.


With intelligence failures surrounding the invasion of Iraq as a prime example, Tetlock, the Lorraine Tyson Mitchell Chair II in Leadership and Communication, illustrates the necessity of developing standards for evaluating expert opinion. He also compares the success of predictions from experts in different fields, and analyzes styles of thinking that lead to more accurate forecasting.


Expert Political Judgment: How Good Is It? How Can We Know? is published by Princeton University Press. For more information on the book, visit http://www.pupress.princeton.edu/titles/7959.html.



New Staff


David Charron Joins Staff of the Lester Center for Innovation & Entrepreneurship


David Charron, MBA 95, has been named an associate director of the Lester Center for Entrepreneurship & Innovation. He will continue to serve as executive director of the Berkeley Entrepreneurship Lab (formerly known as the Berkeley Business Incubator).


For the past two years Charron has taught in the Haas School 's entrepreneurship program. This fall he will be the faculty sponsor for the student-initiated MBA course “Life as an Entrepreneur” and will teach the “Workshop for Startups” for MBA students. In his new position at the Lester Center , he will focus on activities associated with technology commercialization.


After graduating from Haas, Charron co-founded the Scientific Learning Corporation in 1995, where he served as vice president for business development. His career also includes technology commercialization roles at MIT, Stanford University , and Xerox PARC.


e-mail: charron@haas.berkeley.edu
phone: 510-643-0939
office: F 457



Haas in the News


Sarah Takesh, MBA 03, and her Afghan apparel company, Tarsian & Blinkley, were featured in Qatar’s Gulf Times on May 23 in an article titled “Designer Helps to Change the Lives of 300 Afghanistan Women.” For full text: http://www.gulf-times.com/site/topics/article.asp?cu_no=2&item_no=37594&version=1&template_id=36&parent_id=16


The Berkeley Business Plan Competition and the four green energy teams that made it to the semi-finals -- Helios, Boegeskov, Diamond Energy, and Homeland Fuels -- were featured in a 15-minute segment called "Green Entrepreneurs" on Living on Earth, a nationally broadcast public radio show, on June 10, 11, and 12. Jerome Engel, executive director of the Lester Center for Entrepreneurship & Innovation was among those interviewed for the segment. For audio or a transcript: http://www.loe.org/shows/shows.htm?programID=05-P13-00023


Severin Borenstein, the E.T. Grether Professor of Business Administration and Public Policy, commented on President Bush’s energy plan and the true cost of gasoline in a June 12 Peoria Journal Star article titled “A Crude Awakening.”


The Haas School was mentioned as one of the top international business schools offering specialized courses in innovation in a June 16 article of Australia ’s BRW titled “Ivy-League Innovation.”


Cynthia Kroll, senior regional economist for the Fisher Center for Real Estate and Urban Economics, commented on the recent disparity between price gains in Bay Area housing and the growth of paychecks in a June 17 Contra Costa Times article titled “Bay Area Housing Market is Still Rising.”


Kroll also commented on the region’s residential real estate market for the Oakland Tribune on June 17 in an article titled “Bay Area Home Prices Continue to Climb.” For full text: http://www.insidebayarea.com/searchresults/ci_2807933


Haas Ph.D. student Miguel Palacios was quoted in the International Herald Tribune on June 19 in an article titled “Taking a Gamble on Human Capital: Firms Invest in Students' Potential.” Palacios, who is co-founder of Lumni, a Latin-American company offering human capital investments, was quoted on the emergence of private investors providing promising students with funds for education in exchange for a percentage of their accumulated net worth, usually for up to 15 years.


At what fuel price would Americans switch to smaller vehicles? Severin Borenstein addressed the question in a June 19 article for Springfield , IL ’s State Journal Register titled “Owners of SUVs not quite ready to give in.”


Ashok Bardhan, senior research associate with the Fisher Center for Real Estate and Urban Economics, was quoted in a June 21 New York Times article titled “Outsourced All the Way.” Bardhan commented on the growing trend of small startup firms outsourcing their manufacturing.


Henry Chesbrough’s thoughts on the importance of innovation were quoted in Birmingham , England ’s Evening Mail in a June 21 article titled “The Biz: Go for the Jugular with Corporate Venturing.” Chesbrough is a Haas lecturer and executive director of the Center for Open Innovation.


Pablo Spiller, the Jeffrey A. Jacobs Distinguished Professor in Business and Technology, commented on the China National Offshore Oil Company’s bid to buy Unocal in a June 23 San Francisco Chronicle article titled “Chinese Oil Firm Trumps Chevron Bid for Unocal.” For full text: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/06/23/MNGRODDG2U1.DTL&type=printable


Chen Wang, MBA 05, was featured in a San Francisco Business Times story on students from China who pursue their MBAs stateside and, in increasing numbers, return to China to work rather than staying in the US. The June 24 article was titled “ China ’s ‘Sea Turtles’ Returning to Home Shores .” For full text: http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2005/06/27/focus4.html?t=printable


Associate Professor Terrance Odean was quoted in the Christian Science Monitor on June 27 in an article titled “Conundrum: How to Get Procrastinators to Save.” Odean commented on automatic enrollment of employees into 401K plans.


James Wilcox, Kruttschnitt Family Professor of Financial Institutions, was quoted in a June 30 San Francisco Chronicle article titled “Mortgage Lending Face-off.” Wilcox commented on the inquiry into the practices of major mortgage lenders. For full text: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/06/30/BUGD4DGRHR1.DTL&type=printable


The East Bay Business Times and the Daily Californian both covered the upbeat employment outlook for this year’s graduates of the Berkeley MBA Program. The Business Times story ran on July 1 and was titled “Haas Grads Get Warm Welcome to Job Market.” The Daily Cal story was titled “For Haas Graduates, Jobs Are Plentiful Again” and ran on June 30. Abby Scott, director of MBA Career Services, was quoted in both stories. The East Bay Business Times story also quoted Ben Allen, MBA 05, and the Daily Cal quoted Mark Friedfeld, assistant director and marketing manager for MBA Career Services. For full text: http://www.bizjournals.com/eastbay/stories/2005/07/04/story6.html and http://www.dailycal.org/particle.php?id=18938


Also on June 30, the Daily Cal quoted Pete Vlastelica, MBA 06 and co-founder of the Haas School’s Digital Media and Entertainment Club, in an article titled “Recording Industry Hails Decision—Students Shrug.” Vlastelica commented on the potential impact on innovation of the recent file-sharing ruling in Metro-Goldwyn-Mayer Studios v. Grokster. For full text: http://www.dailycal.org/particle.php?id=18935


Cynthia Kroll was quoted in a July 3 New York Times article titled “Profits, Not Jobs, On the Rebound In Silicon Valley.” In a story that covered outsourcing’s role in the Silicon Valley job market, Kroll commented on the pressure startups are under from venture capitalists to spend money carefully.


Terrance Odean discussed the impact of interest rate fluctuations on investors in a July 3 Los Angeles Daily News article titled “We, the People…Can Declare our Independence from Credit Card Debt, Gas Prices, Blowing all our Cash.”


Raymond Miles, p rofessor emeritus and former dean of the Haas School , was cited in a July 4 Financial Times article titled “The Demise of the Conventional Hierarchical Multinational Organizational Design.” The article cited Miles’ idea that alliances or networks that link companies in complementary businesses are an emerging trend in organizational design.


Professor Rashi Glazer was mentioned in a July 4 Computerworld article titled “In the Minds of Next-Gen IT Leaders.” Glazer was mentioned for his focus on customer information as a company’s most important asset. For full text: http://www.computerworld.com/printthis/2005/0,4814,102898,00.html


Kellie McElhaney, executive director of the Center for Responsible Business was quoted in the San Francisco Chronicle on July 4 in an article titled “S.F. Using Clout for Social Change.” McElhaney discussed the internal pressures that companies or organizations face to adopt more socially responsible ways of doing business. For full text: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/07/04/MNGDKDISKO1.DTL&type=printable


Associate Professor Florian Zettelmeyer was quoted in a July 6 Wall Street Journal article titled “Detroit Finds a Bandwagon in ‘Employee Discounts’.” Zettelmeyer discussed the pros and cons of General Motors, Ford, and Chrysler offering employee discounts to consumers.


Raymond Miles discussed his new book, Collaborative Entrepreneurship, with Michael Krasny on KQED’s Forum program on July 6. To hear the show: http://www.kqed.org/epArchive/R507061000


Peter Sealey, adjunct professor of marketing, was quoted in Fort Wayne ’s Journal Gazette on July 10 in an article titled “Trying to Topple a Giant: Residents Continue to Fight Wal-Mart Expansion.” Sealey commented on Wal Mart’s plans to build a store in Allen County, IN. For full text: http://www.fortwayne.com/mld/journalgazette/business/12100124.htm


Severin Borenstein commented on solar power in an interview with All Things Considered on National Public Radio on July 11.


The Wall Street Journal featured the Haas School ’s real estate program and Professor Nancy Wallace in a July 12 article in the Career Journal section, titled “Real Estate Pulls in MBA Students Despite Bubble Fears.” In this story on real estate being a hot area of pursuit for MBA students, Wallace commented on the increase of real estate companies seeking MBA talent to groom for senior management.


Blanche Shamoon, BCEMBA 04, was mentioned in a story in the Berkeley Daily Planet on the redevelopment of downtown Berkeley ’s Shattuck Hotel by her husband, Roy Nee. Shamoon left a position as a principal scientist at Chiron to work on the Shattuck Hotel Project. For full text: http://www.berkeleydaily.org/text/article.cfm?issue=07-08-05&storyID=21791.



Happening at Haas


LONDON ALUMNI - PUB NIGHT
Tuesday, July 19, 2005
7:00 p.m. to 9:30 p.m.
The Wilton Arms, Kinnerton Street , London SW1
Join London Alumni for a Pub Night at the Wilton Arms in London . For information, contact Matthew Daines at MatthewDaines@californiahouse.org.uk


SOUTH BAY ALUMNI - REAL ESTATE PANEL DISCUSSION
"BAY AREA REAL ESTATE: GOLDMINE OR A BUBBLE ABOUT TO BURST?"
Thursday, July 21, 2005
6:30 p.m. to 9:00 p.m.
Sheraton Palo Alto, 625 El Camino Real, Palo Alto
The South Bay Chapter of the Haas Alumni Network is excited to present a Bay Area Real Estate panel discussion, "Bay Area Real Estate: Goldmine or a Bubble About to Burst?" Professor Nancy Wallace will discuss high-tech demand for office space, recent vacancy rate trends, the sustainability of house price appreciation, the effect of interest rates and trends in mortgage contracting, and the securitized mortgage markets. Chris Trapani, Silicon Valley president and COO at Coldwell Banker, will discuss the Bay Area residential real estate market, the sustainability of appreciation over the last couple years, and the impact of the Bay Area high-tech economy on the local real estate market now and in the future. To register, go to http://www.acteva.com/go/hansb.
For more information, contact David Hansen at david@hansen.net.


ORANGE COUNTY ALUMNI - EVENING OF WINE TASTING
Wednesday, July 27, 2005
6:00 p.m. to 8:30 p.m.
Symposium Wine Bar, Park Place , 2963 Michelson Drive , Suite B, Irvine
Join MBAs from Berkeley , Chicago , Columbia , Darden, Kellogg, MIT, Stanford, UCLA and Wharton for an evening of wine tasting and socializing. The wine tasting will be held at the Symposium Wine Bar in Irvine and will feature tasting of five different select wines. For more information and to register, go to http://www.whartonsocal.com/article.html?aid=359.


SAN FRANCISCO ALUMNI - SECOND ANNUAL MBA ALUMNI BOWL FOR KIDS' SAKE
Wednesday, July 27, 2005
6:30 p.m. to 8:00 p.m.
Yerba Buena Bowl, 750 Folsom Street, San Francisco
Join Haas alumni to raise money for Big Brothers Big Sisters and have a great time doing it. Bowl for Kid's Sake is the most important fundraising event for Big Brothers Big Sisters - the nation’s leading youth mentoring organization. Bowl for Kids' Sake is about having fun with former business school classmates, networking with other alumni groups, taking part in some friendly competition, and helping to raise funds for a worthy cause.
To register, go to http://bbbs.kintera.org/faf/home/default.asp?ievent=94240.
For more information, contact Tanya Steinhofer at tshaw_mba99@alumni.haas.org


SOUTH BAY ALUMNI - WELCOME PARTY FOR NEW ALUMS AND STUDENTS
Saturday, August 6, 2005
12:30 p.m. to 3:30 p.m.
Rengstorff Park , Mountain View
Join South Bay alumni at the Welcome Party for new Haas alums and students.
RSVP to www.acteva.com/go/hansb


LOS ANGELES ALUMNI - END OF SUMMER PICNIC IN THE PARK
Sunday, August 7, 2005
11:00 a.m. to 3:00 p.m.
Burton Chace Park , Marina Del Rey
Join Los Angeles Alumni for an end of summer picnic in the Park. Come join your fellow Haas Alumni with their families for a day of fun, sun and BBQ. This year we have chartered a Hunter 41 foot sailboat, in addition to having a BBQ picnic in the Park.
To register, go to www.acteva.com/booking.cfm?bevaid=85378



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