Haas NewsWire

Haas NewsWire, September 15, 2003

Student Interest in Management of Technology Continues to Grow
Haas Celebrates Reunions & Homecoming
Outside Speakers Enrich the Classroom Experience at the Haas School
Faculty News
Haas in the News
Happening at Haas

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Enrollment in UC Berkeley's Management of Technology (MOT) program continues to soar, growing about 20 percent each year over the past three years, despite the economic slow-down in the high-tech and entrepreneurial sectors.

MOT is a partnership between the Haas School, the College of Engineering, and the School of Information Management & Systems, and is the largest interdisciplinary program on campus. Graduate students from all three departments share the classroom to learn both with and from each other and prepare for careers where technical and business professionals work side by side.

The MOT program had 1,186 course enrollments in 2001-2002 -- an increase of 19 percent over the previous year. For 2002-2003, the enrollments number grew to 1,418 and 104 students completed the necessary credit hours and other requirements to receive an MOT certificate. The trend is continuing this semester, with 785 enrollments in MOT courses, including over 100 enrollments in MOT courses being offered for the first time this fall.

"With over 1,400 enrollments and 50 MOT courses, Berkeley's MOT program is by far the largest program of its type in the US," says Andrew Isaacs, executive director of MOT.

As part of the MOT program, for the past four years Isaacs has organized a lecture series that brings a stellar line-up of speakers to the Haas campus to share their insights and experiences. This fall the line up includes:

October 22, Jean Paul Jacob, technology evangelist at IBM
October 29, Aart de Geus, founder and chairman of Synopsys
November 5, Don Proctor, vice president of marketing at Cisco Systems
November 12, Bud Tribble, chief technology officer for Apple Computer
November 19, Kim Polese, founder of Marimba

All lectures take place in the Wells Fargo Room from 4:00 to 5:30 p.m. and are followed by a reception. The lectures are free and open to all members of the Haas community.

For more information on the MOT program visit http://mot.berkeley.edu/.

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Alumni and friends are invited to revisit their college years at Haas' Reunions & Homecoming with live music, great food and drink, and even a chance to attend a discussion on corporate governance - the best parts of going to school, without the burden of assignments and exams.

Reunions & Homecoming takes place on Friday, October 3, and Saturday, October 4, on the Haas campus. There are special events for alumni from class years ending in 3s or 8s. A full roster of events can be found at http://www.haas.berkeley.edu/alumni/events/reunion03/re03_home.html.

Current students in all programs, faculty, and staff are welcome to attend the public events over the weekend. Please contact the Alumni Affairs office to reserve space.

The weekend kicks off at 2:30 p.m. on Friday in the Wells Fargo room with a special panel discussion titled, "The New Reality for Publicly Held Companies: How the Sarbanes-Oxley Act and Corporate Governance Reforms are Transforming and Challenging Corporate America." The panel includes Philip Livingston, MBA 83, former CEO of Financial Executives International; Andrew Shapiro, BS 83, a corporate governance expert and shareholder activist; Boalt Law Professor Stephen Choi; and senior executives from Deloitte & Touche. After the discussion, experts from Deloitte & Touche will share brief vignettes on aspects of Sarbanes-Oxley, including the whistle-blower process, that go beyond the audit reforms.

Later that night, reunion classes are invited to a Haas Reunions Cocktail Party at Harvey Clars Estate Auction Gallery, co-sponsored by Charles Schwab. Redge Martin, MBA 77, president of Harvey Clars Auction Gallery, is opening the doors of this venerable institution for a private reunion reception for all members of classes ending in 3s & 8s.

On Saturday, October 4, reunion classes start the day with a special breakfast. Events for the day include:

9:00 a.m. -- career management session on "Behavioral Interviewing for Job Seekers and Hiring Managers" by Tricia Emerson, manager, Emerson Human Capital Consulting

10:15 a.m. -- faculty lecture on "Real Estate and Economic Outlook: Recession or Recovery" by Kenneth T. Rosen, the California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics

11:00 a.m. -- pre-game Italian feast with a performance by Birdlegg and the Tight Fit Blues band as well as special kids activities (balloon artist, face painting, chalk art, and more)

At 2:00 pm. the Cal football team faces off against Oregon State in the Memorial Stadium. Tickets for the game and all other Haas Reunions events maybe purchased through the Haas Alumni Relations Office at http://www.haas.berkeley.edu/alumni/events/reunion03/re03_home.html.

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The chairman, president, and CEO of Blue Shield of California; the Consul General of The People's Republic of China in San Francisco; and a former FCC chairman are just a few of the preeminent business and public policy leaders sharing the classroom with Haas faculty this fall.

Every year, members of the Haas faculty invite CEOs, founders, and government experts to offer frank first-hand accounts of their experiences from the frontlines of business and government with Haas students. These speakers don't just bring real-world issues to the class, but also inspire real-time discussions of the challenges they currently face in their work in a more intimate class setting of 30 to 60 students.

"Our faculty members have always recognized the importance of bringing additional perspectives to the classroom," said Andy Shogan, associate dean of instruction. "CEOs, government officials, and company founders bring a wealth of knowledge with them that complements the excellent academic environment we have at the Haas School."

Below is just a sampling of speakers coming to Haas classrooms this semester. In general these classroom appearances are not open to the public, but professors may make exceptions on an individual basis.

Brand Marketing
Allison Johnson, senior vice president for Brand and Communications at Hewlett-Packard; Greg Sieck, director of brand management for Intel; Peter DeLuca, senior vice president for brand development for Charles Schwab & Co.; Robert Hanson, president for Levi's US brand; and Annette Goodwine, senior director of brand marketing at eBay.

The Business of Software
Jerry Fiddler, founder and chairman of Wind River Systems, and Paul Lippe, former general counsel and senior vice president of business development at Synopsys.

Business Strategies for Emerging Markets
Jessica Rothenberg Aalami, research associate at Haas' Center for Responsible Business; Jerry Mander from the International Forum on Globalization; and Katie Quan from Center for Labor Research and Education.

Entrepreneurship (section 1)
Michael Moe, chairman & CEO of ThinkEquity Partners; Daniel Eilers, general partner at Vanguard Ventures; Fred Durham, CEO of Cafepress; Dave Whorton, partner at TPG Ventures; Alex Rosen, general partner at Sprout Group; M. Peter Thomas, president and CEO of Superconductor Technologies, Inc.; and Jim Long, founder of Rioport, Starlight Network, and Veritas.

Entrepreneurship (section 2)
Delly Tamer, CEO of LetsTalk.com; Tony Levitan, co-founder of eGreetings; Bill Reichert, president of Garage Technology Ventures; Dr. Adrian Vanzyl, CEO of Seclarity; Jeff Hyman, founder of Canal Street Talent; Jim Hornthal, co-founder of Preview Travel; Vinie Zhang, vice president of Hitachi Corporate Ventures; Phil Lapsley, consultant at McKinsey & Company; Bob Wright, founder and partner at Marketing Arts; Satjiv Chahil, CMO at Palm; Kathryn Kranen, CEO at Jasper Design Automation; Phil Gioia, turn-around expert; West Shell, CEO of Sapias; and Alex Bernstein, managing director of Garage Technology Ventures.

Intermediate Accounting and Financial Statement Analysis
John Hildebrand, partner at PriceWaterhouseCoopers LLP.

Introduction to the Health Care System
Bruce Bodaken, chairman, president, and CEO of Blue Shield of California.

Webb McKinney, executive vice president and director of merger integration at Hewlett Packard; Caroline Donahue, vice president for sales at Intuit; Alison Hahn, president for women's wear at Gap; Tom Miller, managing partner at The Trium Group; Dennis Boyle, senior design engineer at IDEO; and Maria Degois-Sainz, president for Cardiac Surgery at Guidant.

Management of Technology in China
Yingxiang Wang, the Consul General (Rank of Ambassador) of The People's Republic of China in San Francisco

Marketing Strategy course
Marc Singer, partner at McKinsey & Co. and Brian Kim, manager at Analysis Group

Telecommunications Business Models
Reed Hundt, former Federal Communications Commission chairman

Venture Capital Private Equity
Nick Sturiale, partner at Sevin Rosen; Terry Opdendyk, general partner at OnSet Ventures; Tommy Vardell, general partner at University Technology Ventures; Mark Kvamme, director at Sequoia Capital; Robert Ackerman, managing director at Allegis Capital; and Sandy Robertson, chairman of Francisco Partners.

In addition to the speakers in the classroom, the Haas School organizes several speaker series and major events throughout the year that are open to the entire Haas School community. Check the Haas NewsWire and Haas calendar for upcoming events. If any Haas faculty members would like to submit a list of speakers for future articles, please e-mail haasnews@haas.berkeley.edu.

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Faculty News

David Teece Receives Strategic Management Prize

David Teece, the Mitsubishi Bank Professor of International Business and Finance and director of the Institute of Management, Innovation, and Organization, was awarded the annual Viipuri Prize in Strategic Management by Lappeenranta University in Finland on September 3, 2003.

At the award ceremony, Teece was commended for his outstanding analysis of crucial management problems and his pioneering contributions to the study of technology and innovation management. The prize carries a monetary award of 10,000 euros.

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Andrew Rose, Bernard T. Rocca Professor of Economic Analysis and Policy, commented on the World Trade Organization talks on CNN today, Sept. 15.

Peter Sealey, adjunct professor in the Marketing Group, is quoted in the September 29 issue of Forbes magazine in an article titled, "Zap!" Sealey commented on the television ad market and the threat of digital recording devices that allow viewers to quickly edit out all commercials. Read the full text at http://www.forbes.com/forbes/2003/0929/076.html (requires registration).

Henry Chesbrough, executive director of the Center Technology Strategy and Management, was quoted in the Wall Street Journal on September 12 in an article titled, "Sony Tries to Stay Cool and Cultivate Creativity."

A 1989 study on airline hub traffic and price increases by Severin Borenstein, the E.T. Grether Professor in Public Policy and Business, was mentioned in the Pittsburg Post-Gazette on September 9 in an article titled "Scrub the Hub." Read the full article at http://www.post-gazette.com/pg/03252/219564.stm.

Severin Borenstein was quoted in the Oakland Tribune on September 9 in an article titled "Gouging at Gas Pump? Producers Marked Up Prices by More Than 150 Percent, Analysis Shows." In the article, Borenstein commented on an analysis by the California Attorney General's office on gas prices in California. Read the full text at http://www.oaklandtribune.com/Stories/0,1413,82%257E10834%257E1620135,00.html?search=filter.

Hal Varian, professor in the Operations and Information Technology Management Group, was quoted in The New York Times on September 9 in an article titled "Fighting the Idea that All the Internet is Free." Varian commented on the topic of online file-sharing in the music industry. Read the full text at http://www.nytimes.com/2003/09/09/technology/09FREE.html (requires registration).

Severin Borenstein was mentioned in the San Jose Mercury News on September 9 in an article titled "California Attorney General Says Refiners Keep Gas Prices High." Borenstein commented that this type of allegation is difficult to prove.

Robert Barde, deputy director of the Institute of Business and Economic Research, co-authored an article for the fall 2003 issue of Prologue, the quarterly publication for the National Archives and Records Administration, titled, "The EARS Have It: A Web Search Tool for Investigation Case Files from the Chinese Exclusion Era." Read the full text at http://www.archives.gov/publications/prologue/fall_2003_spotlight_ears.html.

Severin Borenstein was mentioned in the Sacramento Bee on September 9 in an article titled "California Oil Refineries Reap Windfall Profit from Jump in Retail Gas Prices."

Kellie McElhaney, executive director of the Center for Responsible Business and adjunct assistant professor, was quoted in the Los Angeles Times on September 10 in an article titled "Instilling Boardroom Ethics, Starting in the Classroom." Read the full text at http://www.latimes.com/business/la-fi-flan10sep10,1,1575024.story.

Junge Karriere, a German magazine, published a short article, titled "Ab in den Knast" (Off to Jail), on the Haas School's ethics curriculum and initiative to expose students to the downward slide of white collar criminals. The article also quoted Kellie McElhaney, executive director of the school's Center for Responsible Business, explaining that hearing former executives talk about their crimes leaves a lasting impression on the minds of future business leaders in training.

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Alumni Events

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